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April 17, 2025 61 mins

How do you maneuver through the ever-present uncertainty in today’s business landscape? The foundation is constantly changing, and external perspectives will influence our choices if we fail to assert our business narrative.

 

In this episode of “It's Your Business,” we examine the essence of business resilience and investigate how to clarify a company's capacity for adaptation, take charge of your distinct story, and create the future you desire, beginning now.

 

Don’t simply respond to change; learn to proactively direct your business’s future. 

 

Tune in to learn actionable strategies for linking past choices to future progress, prioritizing a long-range vision, confronting a passive stance towards uncertainty, and grasping how to foster a culture of ongoing improvement.

 

Christy Maxfield, President and CEO of Purpose First Advisors, Dean Barta, Founder and CEO of Barta Business Group, and your host, Jess Dewell, Managing Partner at Red Direction, share insights on the significance of boldly taking ownership of your company's narrative as you face uncertainty and embrace opportunities.

 

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If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the “Growth Framework Reset” approach. This will help you keep learning and growing while working strategically on your business.

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You can get in touch with Jess Dewell on TwitterLinkedIn or Red Direction website.

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