Books as Business Cards: Writing Your Way to Entrepreneurial Success with Karen Anderson | The Bootstrapped Unicorns Podcast
Link to video podcast episode: https://youtu.be/rSL6zacyC-E
Welcome to the Bootstrapped Unicorns Podcast! Take a dive into the world of entrepreneurship with host Josh Pies of C47 Digital Studios, and join the conversations filled with inspiring stories and actionable tips aimed at making your entrepreneurial journey a successful one.
In this enlightening episode of Bootstrapped Unicorns, Josh explores the world of entrepreneurship and book publishing with author Karen Anderson, a book publishing and writing expert. The pair delve into the topic of writing a book for business, including the process of getting started, and strategic tips for making your book a valuable lead generation tool. Learn about the benefits of being generous with your expertise, how to create compelling content, and tactics for effectively marketing your book. Whether you’re a business leader, entrepreneur, or simply considering writing your first book, this episode is packed with actionable insights to help you succeed.
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For more about our podcast, or to become a guest, visit:
https://c47films.com/about/bootstrapped-unicorns-podcast
00:00 Introduction to Bootstrapped Unicorns
00:35 Meet Karen Anderson: Book Publishing Expert
01:18 Sponsorship Shoutout: HireVP
02:08 The Power of Writing a Book for Entrepreneurs
04:02 Using Books as Lead Generation Tools
11:47 Success Stories: Authors Who Made an Impact
17:28 The Importance of Word of Mouth in Book Promotion
21:57 Building Relationships Through Books
26:29 The Power of Connection in Business Cards
27:00 Authors and Their Books: Different Approaches
28:34 Monetizing Your Book Beyond Sales
30:44 Strategic Planning for Your Book
33:57 Tools and Tips for Writing Your Book
42:40 The Importance of a Good Manuscript
46:36 Researching and Learning from Successful Books
50:48 Conclusion and Next Steps
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