The Process of Selling Your Business: Boss Talk Sn1Ep2

LINK TO YOUTUBE: https://www.youtube.com/@ListenToBossTalk

WEBSITE: https://www.bossgi.com/

RELEASE DATE: February 23, 2024

SHOW NOTES:

Boss Talk EP 2: The Process of Selling Your Business

Business brokers and partners Jim Parker and Carey Sobel offer a comprehensive discussion about the crucial steps, considerations, and complexities when selling a business. The talk focuses on pre-listing, marketing development, pre-screening buyers, contract closing, and crucially, the post-closing action where sellers often train new buyers. They highlight the importance of hiring a business intermediary and broker to facilitate the process and maintain a good relationship between buyer and seller. The speakers assure continuous guidance to the viewers throughout the selling process and invite further questions.

00:00 Introduction to Boss Talk and Selling Businesses
00:07 Understanding the Process of Selling Your Business
00:50 The Importance of the Introductory Call
01:45 The Emotional Aspect of Selling a Business
03:17 The Initial Assessment and Gathering Financials
05:02 Determining the Fit and Value of the Business
06:27 The Broker's Opinion of Value and Assessment Call
09:04 The Importance of Transparency and Addressing Potential Issues
13:22 The Marketing Development Process
14:31 Creating an Engaging and Informative Business Profile
17:22 The Role of Confidentiality in Marketing a Business
21:06 Pre-Screening Potential Buyers
32:54 Understanding the Buyer's Perspective
33:07 The Risks of Diving into Unknown Industries
33:56 The Importance of Building Rapport with Buyers
34:51 The Art of Pre-Screening Buyers
35:19 Conducting Buyer-Seller Meetings
35:44 The Role of Technology in Buyer-Seller Interactions
36:28 The Importance of Pre-Qualification from Lenders
37:38 The Intricacies of Buyer-Seller Calls
41:13 The Importance of Authenticity in Business Transactions
45:40 The Process of Accepting an Offer
47:16 The Role of Attorneys in Business Transactions
53:39 The Due Diligence Process
01:04:31 The Importance of Post-Closing Involvement
01:07:22 The Emotional Aspect of Selling a Business

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The Process of Selling Your Business: Insights from Boss Talk Ep. 2

Introduction

Dispatching an episodic conversation about the business world, Boss Talk returns with its second episode that delves into the complexities of the process of selling your business. As seasoned business brokers, Jim Parker and Carey Sobel are no strangers to the intricate mechanics of business transactions. Their experiences and unique insights illuminate important aspects that anyone considering selling their business should understand.

The Seller’s Perspective

Instigating the episode, Parker and Sobel factor in the seller's perspective, emphasizing the importance of assessing your business's readiness for sale before diving into the process. Every business transaction constitutes its unique facets, and general topics might align, but nuances tend to differentiate each deal. 

Pre-Listing Preparations

Pre-listing represents the primary step in selling a business where you ponder over important aspects relating to business operations, potential buyers, and desired outcomes. A crucial aspect of this is the introductory call or conversation with potential buyers – a pivotal starting point for establishing a relationship in the buyer-seller dynamic. 

During these conversations, sellers have the opportunity to provide a clear understanding of their business and its operations. They can understand the expectations of potential buyers, such as their motivations for buying the business, their future plans post-sale, and their prospective vision for the business.

Pre-Market and Marketing Development

Once you've navigated pre-listing, it's time to turn towards marketing development. This typically involves drafting a Confidential Information Memorandum (CIM) - a detailed report encompassing all aspects of the seller's business. Designed and curated professionally, the CIM serves as an impressive teaser for potential buyers, piquing their interest and increase the chances of acquiring serious buyers.

The 'To the Market' Stage

When the business is brought to the market, the process shifts gears from marketing development to actively connecting with prospective buyers via various outlets. Boss Talk's hosts boast a massive in-house database of interested buyers, spanning across industries. Brokers' networks also play an indispensable part here. The ability to co-work with other brokers o