From Marketing to Philanthropy: Emily Sham's Community Journey With The Red Cross

In this episode of Buttoned Up, Andrew Allen talks with Emily Sham, the regional philanthropy officer for the American Red Cross in Alabama and Mississippi, and shares her journey from Madison, Mississippi, to the Gulf Coast. She discusses her background in marketing and event planning, her impactful work at Two Men and a Truck, and her passion for community engagement. Emily details the Red Cross's diverse efforts, disaster relief, home fire response, blood drives, and military family support, emphasizing the need for local involvement and volunteerism. The conversation highlights the unique spirit of the Mississippi Gulf Coast and ways listeners can give back.


Here's What You'll Learn In This Episode:

The surprising statistics behind local disasters: Did you know home fires are the #1 disaster the Red Cross responds to here? Emily explains why—and how you can help.

Why the Gulf Coast is America's most disaster-prone region, and what that means for support and preparedness.

The Red Cross goes beyond disaster relief in many ways, including free smoke alarm installation in at-risk neighborhoods, blood drives, and special support for military families.

How you can make a difference: Volunteer, donate blood, or contribute financially—Emily gives you real, actionable ways to get involved locally.

The story behind Two Men and a Truck's international journey and their Movers for Moms campaign helping women in need each spring.

3 Episode Key Takeaways

1. The Power of Community Involvement: Whether it's coordinating disaster relief, supporting military families, or running blood drives, engaging with your local community can make a huge difference. Emily is proof that one person's network can amplify support for entire regions.

2. Disaster Relief Goes Beyond Headlines: While the Red Cross is known for responding to hurricanes and fires, they're also working behind the scenes – most disaster calls in their region are actually home fires, not the natural disasters we typically think of.

3. Anyone Can Get Involved: From donating blood or volunteering, to simply staying informed, there are so many ways to support vital organizations like the Red Cross. 90% of their workforce is made up of volunteers, and local contributions stay local!

Show Overview

 

00:00  Emily Sham: Local Philanthropy Insights

05:35 Franchise's First Marketing Efforts

06:17 Community-Centric Marketing Approach

11:35 Horn Island's Unique Coastal Experience

15:01 Joining Chamber, Focusing on Marketing

17:22 Red Cross: Beyond Disaster Relief

19:46 Mission-Focused Financial Efficiency

24:05 Red Cross: Certification and Military Support

28:34 Mississippi Red Cross Deficit Solution

30:45 Blood Donation App Simplifies Process

33:47 Coastal Life and Community Bonds