In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi.
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TIMESTAMPS:
(3:00) - Humble beginnings of Duan YongPing and BBK Electronics
(8:49) - The Real reason why Vivo and Oppo invest heavily on advertising
(12:37) - The Battle for India: Xiaomi vs. BBK
(15:26) - Why BBK launched Realme
(17:18) - Why BBK launched multiple brands instead of just one big brand
(21:50) - BBK Electronics clever distribution strategy
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