In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi.
------
TIMESTAMPS:
(3:00) - Humble beginnings of Duan YongPing and BBK Electronics
(8:49) - The Real reason why Vivo and Oppo invest heavily on advertising
(12:37) - The Battle for India: Xiaomi vs. BBK
(15:26) - Why BBK launched Realme
(17:18) - Why BBK launched multiple brands instead of just one big brand
(21:50) - BBK Electronics clever distribution strategy
------
Subscribe to my YouTube channel
For shorter clips, follow me on Tiktok and Instagram
Want to sponsor an episode? Check out the details on my website.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.