In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater.
(1:00) - Marketing Examples by Harry Dry
(7:15) - Virtual influencers vs. Human influencers
(15:57) - Starting an investment group with your classmates
(20:30) - Rings of Power's massive budget
(28:44) - Liquid Death's branding masterclass
(34:25) - FreeWater
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