Bulletproof Your CPG Brand
Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Welcome to Bulletproof Your CPG Brand, the ultimate podcast for Consumer Packaged Goods (CPG) founders, marketers, and entrepreneurs ready to dominate retail shelves and win in a crowded marketplace. Each episode features insights from top CPG CEOs, brand strategists, and industry veterans who reveal actionable strategies for accelerating growth, boosting profitability, and future-proofing your brand. Learn how to turn retail relationships into revenue, optimize trade spend, and maximize broker performance to stretch every dollar of your marketing budget. Discover how successful CPG brands build cult-like loyalty, increasing brand valuation, attract more investment and gain more runway. Each episode unpacks proven strategies for increasing retail velocity, improving supply chain efficiency, enhancing brand equity, increasing shopper basket size and unlocking new sales channels. Learn how to get your products on more store shelves, optimize trade marketing, and create raving fans who drive repeat purchases and long-term profitability. This show was born out of a quest to answer your most pressing questions - the things that keep you up at night. If you're serious about transforming your emerging CPG brand into an unstoppable force, subscribe now and make your brand truly bulletproof. The podcast was rebranded from Brand Secrets And Strategies.
Episodes
268. Uncover valuable insights on where to find new shoppers to grow sales and profits in a competitive market. After spending 20 years working in the food, beverage & wellness industry, Diane created this podcast to introduce you to the powerhouse women who have found success on every level. Her goal is to give you direct access to their insights and expertise in order to help you make your business "Gooder".
267. Unlock simple strategies to easily attract the perfect buyer and enhance your sales success with these actionable tips. Tracy Enos with Linked Acceleration discusses her book asked is your LinkedIn profile costing you opportunities? She highlights a creative strategy to engineer business opportunities for busy executives. This is how you attract the perfect buyers for your products to grow and scale your brand.
266. Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and collaboration between manufacturers and retailers. This process, which automated data retrieval and fostered trust, benefited consumers through improved product offerings.
265. Discover how to leverage local resources to get a competitive edge for your brand Unlock hidden opportunities in your community. The City of Denver's Office of Economic Development and Opportunity supports businesses through resources like programming, education, mentorship, financial assistance, and workforce development.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook
264. Discover effective deduction management strategies to maximize cashflow and sales for your brand and avoid financial pitfalls. Effective deduction management is crucial for maximizing cash flow and sales. Brands can optimize trade promotion strategies, reduce deductions, and reinvest in growth by seeking help from experts.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook
263. Unlock proven strategies to explode sales and eliminate risk in your business Achieve your sales objectives with confidence. Ron Karr with Velocity Mindset® walks you through his book highlighting How Leaders Eliminate Resistance, Gain Buy-in, and Achieve Better Results―Faster. He emphasizes the importance of purpose-driven velocity in business, highlighting the need for direction and aligning actions with purpose coupled with...
262. Discover why a data driven e-Commerce strategy is critical to your success and learn how to enhance your brand's growth. Amazon is a valuable sales channel for brand awareness and discovery, but building a brand and scaling require capturing customer information and leveraging it for email marketing and retargeting. Consistent branding across all platforms, including Amazon, websites, and social media, builds trust and reinfor...
261. Learn how to build a connected community and gain loyal shoppers with unique experiences and personalized brand engagement. Plant Jammer, a recipe app, uses AI to create personalized recipes and connect brands with customers. The app allows users to search for recipes based on their ingredients and dietary needs, providing brands with valuable data on customer preferences.
260. Unlock market domination by knowing your ideal customer. Focus on a micro-niche to drive growth and resonate with your audience. Seth Greene with Market Domination LLC and The Sharkpreneur Podcast, a business strategist, emphasizes the importance of niche targeting, authenticity, and customer-centricity for business growth. He helps businesses identify their target markets, automate marketing, and build robust communities to d...
259. Ready to take your sales to new heights? Learn to explode sales by unlocking your profitability and transforming your brand. The natural foods industry needs to break free from rinse and repeat strategies to drive innovation and growth. This involves aligning goals, fostering a culture of innovation, and providing value through product benefits and differentiation. Overcoming fear and building growth plans based on objectives ...
258. Unlock the potential of your retail business with proven strategies to drive sales growth and stand out from the competition. Enzymedica, a leading provider of enzyme dietary supplements, focuses on science-supported products to reduce confusion in the supplement aisle. They address the challenge of competing with new brands that use marketing to promote inferior products.
257. Find out how to position your brand as a leader and implement the strategies your learned her that drive success and efficiency. Retailers need and want your help. Taking a leadership role in the category and with retailers can open doors to incremental opportunities to grow sales and profits giving you a sustainable competitive advantage!
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook
256. Enhance collaboration with your retail partners by learning what retailers really want to succeed and thrive in the marketplace. Retailers want #1 Increase Shopper Foot Traffic #2 A Competitive Advantage In Their Market #3 A Reasonable Profit. Leverage your ability to fill these voids and win at retail.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook podcasts: 226-2...
255. Learn how to look for and close category gaps and opportunities in the retail market to boost sales and customer satisfaction. Look beyond your brand to identify strategic opportunities to help grow category sales. Leverage that with retailers to gain incremental opportunities others overlook.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook podcasts: 226-257. The 30...
254. Learn how to create a sustainable advantage for your business by understanding your competitors' strategies and practices. To create a sustainable advantage, thoroughly understand your competitors' strategies. Analyze their go-to-market, promotional, and merchandising approaches to identify patterns and opportunities for differentiation.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook
253. Unlock the potential of storytelling Master storytelling with a unified voice to captivate and engage your audience effectively. Effective brand storytelling is crucial for communicating value to customers and retailers. Consistent messaging across all channels is vital to avoid confusion and deductions.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook podcasts: 226-...
252. Learn how to develop performance indicators to maximize results in retail execution. Discover effective KPI strategies. Key performance indicators (KPIs) are crucial for flawless retail execution. They should cover customer-facing aspects like distribution, merchandising, pricing, and promotion.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook podcasts: 226-257. The ...
251. Learn how to ensure flawless execution using scorecards to track objectives and delegate tasks effectively. Scorecards are a powerful project management tool that breaks down complex projects into manageable tasks. They help coordinate responsibilities, timelines, and dependencies, ensuring flawless execution.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook podcasts...
250. Learn how to use Management By Objective (MBO) to maximize sales effectively and streamline your business strategy. MBO's are a tool to develop, motivate, and maintain a highly efficient team. MBO's helps align everyone towards common goals, improve employee performance, and deliver predictable results.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook podcasts: 226-2...
249. Master the art of focus. Discover how to be laser focused and eliminate distractions that affect your success. Distractions hinder business success, impacting work quality and customer satisfaction. Effective delegation to a capable team allows leaders to focus on critical tasks, preventing derailment and fostering brand growth.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook...
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