BRAND SECRETS AND STRATEGIES, Retail Solved Blueprint

BRAND SECRETS AND STRATEGIES, Retail Solved Blueprint

The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand! Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising The Bar C-Suite Radio... Show More

Episodes

September 21, 2020
A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category! Gail: What a great question. Here's what I would say. I think when you're an entrepreneur starting a business, you have to do two things. One, you have to k...
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Bootstrapping goes well beyond financing. It also includes sweat equity and doing things other brands won’t - like a commitment to personally talk with as many customers and stores as possible. This is how you convert customers into loyal shoppers! This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's...
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The best defense against any virus is a healthy diet. Healthy brands are at a huge competitive disadvantage. Our food system was broken before the pandemic. It exposed serious inequities needing to be fixed. Start with helping natural brands thrive & grow. Over 80% of natural brands fail within the first year, I am committed to change that. Natural brands are on the front lines leading some of the biggest causes to improve our ...
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Every brand struggles to get their products into the hands of shoppers due largely to ineffective distribution & promotion strategies. Generic cookie-cutter tactics waste money. Strategies that seek to appeal to everyone do not resonate & are ineffective. FREE Trade Promotion ROI Calculator:  BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: BrandSecretsAndStrategies.com/session209 See the presenta...
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The Retail Solved Blueprint for bands trying to navigate the new retail landscape. Our food system is broken. COVID has exposed major inequities & failings in the way retailers support & promote small natural brands ignoring what matters most - customers. This episode's FREE downloadable guide The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really w...
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Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. Chronic out-of-stocks are forcing retailers to discontinue brands. A solid business plan is your blueprint to sales & profits. Sales Success Begins With A Solid Business Plan A solid robust business plan (go-to-market strategy) is your recipe for success, your blueprint for longterm profitable sales gr...
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Growing brands occasionally need quick infusions of cash to support incremental opportunities to grow & scale. Raising money takes time. Those bottlenecks can make it difficult to get the funding you need on a timely basis. Research options before needed This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L....
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Shoppers want to feel good about the brands they buy and that includes how the brands mission aligns with our values. Shoppers appreciate and reward those brands that do good on our behalf. Regenerative organic is the keystone to fixing our planet This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awaren...
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Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient dense crops, & great tasting products consumers want! Also listen to SECRETS 83 Jeff Moyer With Rodale Institute & Regenerative Organic, Demystifying Organic By Focusing On Healthy Regenerative Soil This episode's FREE ...
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Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. It should be a collaborative partnership that aligns with the customers who buy your products. A huge bonus for the brand is partnering with advisors that can provide proven resources and strategies beyond what the brand could afford on their own. This is the i...
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The term “market basket “(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural organic shoppers spend more than regular shoppers. For example, a shopper purchasing organic bread is most likely also purchase a variety of other organic products including organic spr...
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Today, we're going to explore how to explode yourselves during a pandemic. And it brought in the perfect person to help address your biggest challenges. This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better...
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PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials What is trade marketing and what are the benefits of trade marketing?Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary grow...
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Life after a pandemic. The sun will continue to rise and set. Tomorrow is a new day.  The best defense against any virus is a healthy diet and that begins with your brand.  Learn what you need to do to ensure you have a healthy foundation to grow and scale your brand. These strategies will help you gain a competitive advantage that will accelerate your sales in the new normal. This episode's FREE downloadable guide Promotions a...
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Insights from 200+ Natural Products Industry Leaders Plus Consumer Shopping Trends post-COVID. Top marketing strategies, shifts in channel strategy, trade/shopper marketing spending by company size & what brands are doing to be more competitive in the digital environment. Plus highlights on DTC consumer trends from Social Nature’s study of 2,500+ consumers in USA/Canada that will cover — top online shopping channels and...
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Most brands rely on the same cookie-cutter strategies. There is a better way to grow & scale your brand. Proven tactics from an industry expert, a high-performance team, a firm grasp of your customer, & flawless execution can explode your sales & profits. This episode's FREE downloadable guide What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brand...
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Success for any brand is traced back to its leadership and team. It’s not enough to hire the best talent. It's how effectively they function as a cohesive unit. A talented advisor can make a huge difference helping the CEO perfect your brand strategy This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Mos...
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All brands struggle to connect with their ideal shoppers. Largely because most commoditize shoppers or lump them into common buckets. Being able to spot trends requires intent listening and being able to isolate real insight from the noise, the M-Factors. This weeks free guide. Trade Marketing ROI Calculator: http://CMS4CPG.com/PromotionROI Welcome, I've been talking a lot about especially recently about the importance of knowi...
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What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits. Today's free gift is the Trade Promotion ROI Calculator: http://CMS4CPG.com/PromotionROI I was recently asked if I could please put the 8 Proven Strategies To Maximize Trade ...
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The strength of your brands is tied to the community you attract. That’s even more relevant today given the protests & the pandemic. They unite us & give voice to the marginalized and the underserved. They transform & lift us up. Strategies to lead This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases ...
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