How To Profitably Launch And Scale A Natural Food Business In 2021 And Beyond, The Complete Retail Solved Blueprint. Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies Retail Solved podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising
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LinkedIn can be a goldmine when it comes to building a profitable network of potential top notch retailers, employees, brokers, co-packers and much more. Learn how to capitalize on this import resource to gain a significant and sustainable advantage.
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Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. Your success is their success
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Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on cash flow while negatively impacting all aspects of your business. Every slight improvement means more runway to grow & scale
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There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to learn how
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Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers really want!
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Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their own voice
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Brands striving to appeal to everyone overlook their ideal customers - a costly mistake. Build a solid foundation to grow and scale by picking a laser-focused micro-niche target market. Serve them relentlessly. They will celebrate and share your brand
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Want to know the success secrets behind Tony Robbins, Chet Holmes, and Russ Whitney? Listen in on their independent sales and training president. Add massive value to grow sales and profits by resolving objections through Win-Win Selling strategies.
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Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer partner.
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There is a better way to grow & scale your brand that doesn’t include the tired ineffective & broken strategies other brands rely on. Want to save valuable time & money while giving your brand the edge it deserves! Take the 30 Day To Prosperity Challenge This episode's FREE downloadable guide
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Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of with strategies to capitalize on them and give them a competitive edge. Always put their needs first and savvy retailers might return the favor.
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Begin with the market basket & work backward. Shoppers buy multiple items each trip. Make it easier for them to find and buy your products along with all of the other items in their basket wherever they shop. This is how you close gaps & maximize sales
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Become an expert in your competition. Stop using the same cookie-cutter tactics your competitors rely upon & give retailers the support they deserved & want. Leverage strategies from 30 Days To Prosperity to give your brand the edge it deserves.
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Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. Your success relies on its impact & resonance - the consistency, passion, enthusiasm, and authenticity as originally shared by the founder.
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KPI’s (Key Performance Indicators) act as the guard rails that keep everyone on track. They help ensure flawless retail execution when combined with scorecards. KPI’s benchmark & make uniform all-important customers facing success elements of your brand
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Scorecards map out objectives in bitesize manageable chunks that keep you on track and focused. Use them to delegate responsibility with a measurable timeline. They help you achieve your goals - they can be the difference between success and failure.
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MBO’s (Management By Objective) break strategic business objectives into bitesize chunks making them easier to digest & more attainable. Individual MBO’s rollup to organizational objectives driving the business forward creating high-performance teams
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Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions! Make time to focus on what matters most
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Surround yourself with talented subject matter experts to give you the freedom to focus on what you do best - to innovate. Join groups that educate, inspire, and hold you accountable. This will give you the sustainable competitive edge that you deserve
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