Your marketing shouldn't be a surprise. Yet, most entrepreneurs wait until it's too late to evaluate what's not working.
As we approach a new quarter, it's the perfect time to reflect on your current marketing strategy and performance. Instead of waiting six months or even a year to assess what's working, successful entrepreneurs use a strategic quarterly review process to identify patterns, make adjustments, and double down on what's generating results.
The key to an effective marketing audit lies in asking the right questions: Has your audience grown? Did you take advantage of visibility opportunities? How did your launches perform? What was your capacity like during implementation?
By examining both the numbers and your experience, you can identify exactly what needs to change - whether it's your content schedule, platform strategy, or overall marketing approach.
In this episode, I break down my exact process for conducting a quarterly marketing audit, including how to analyze past performance, set realistic goals, and create a clear plan for the next 90 days. Whether you're feeling stuck with your current results or looking to build on recent success, you'll learn how to use data and reflection to create a marketing strategy that drives consistent growth.
In today's episode, we're chatting about:
• Why waiting six months to evaluate your marketing is costing you opportunities
• How to identify which marketing activities are actually driving results
• The crucial difference between sales metrics and marketing metrics
• Why your content frequency matters less than your strategic approach
• How to set realistic marketing goals for the next quarter
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