EP 163 - The Photo Shoot Mindset Mini Series Part 1: The Overall Energy of Shoot Day

Your brand photo shoot doesn't have to be a big ordeal, unless you make it one.

In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining.

The truth is, the more routine photo shoots become in your business, the less overwhelming they feel. As part of our Rebrand Experience campaign, we've guided countless clients through this process, providing support with everything from vision development to photographer communication. Our approach ensures you're set up for success regardless of your previous experience with professional photography.

In this episode, I break down common mindset traps around photo shoots and explain why confidence isn't something you need before the camera, it's something that gets built right in front of it. This is just the first part of our three-part series, with upcoming episodes focusing on becoming the brand on set and navigating photo shoot logistics.

In this episode, we're chatting about:

• Why photo shoots are simply marketing activities, not high-pressure events

• How to overcome the "I'm not ready yet" mindset trap

• The difference between our guided photo experience and DIY approaches

• Why your rebrand photo shoot is an opening opportunity for future visual content

• How to show up as your next-level CEO identity during your shoot

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