Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track.
In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you.
I'm sharing the 5 specific problems I discovered with sales-first marketing. Plus, I'm walking you through my exact framework for transitioning your audience without confusing them or tanking your sales.
You'll learn how to retrain both the platform algorithm and your audience to expect something different from you, why storytelling sells better than direct pitches, and how to make your social media feel exclusive while moving conversions to email, podcasts, or other channels where people are actually ready to buy. The best part? Social media gets to feel fun and creative again instead of something you have to do to make money.
In this episode, we're chatting about:
• The 5 problems with sales-first marketing
• Brand-first marketing framework
• The transition strategy
• Platform exclusivity method
Connect with me:
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