Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change.
In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads.
I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment.
You'll learn the 5 key areas I audit:
- service and audience alignment
- messaging and positioning
- content performance
- conversion points in your funnel
- visual branding consistency
Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working.
In this episode, we're chatting about:
• The 5-part marketing audit framework
• How I repositioned Sales Studio
• Beyond vanity metrics
• How audit findings should inform offer direction, platform focus, and resource allocation
Connect with me:
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Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer
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