EPP 168 - The Rebrand That's Closing the Credibility Gap with Sabatini Ferdinand

Your DIY brand might have gotten you this far, but it's probably holding you back from the clients and revenue you actually want.

In this revealing conversation with Sabatini Ferdinand (Saba), founder of Her Support System, we dive deep into the complete business transformation that came with her Rebrand Experience. After years of patching together different elements from a WordPress, Saba realized her brand looked exactly too DIY to represent the true nature of her business. 

The transformation went far beyond new visuals. She had two separate entities that she wanted to combine under one umbrella. She was already running an agency but it wasn't clearly positioned as such - clients knew there had to be a team but "they were hiding behind me"

The rebrand included a complete platform migration to Showit, strategic messaging that positioned her team as the support system for scaling businesses, and a website that finally functioned as her 24/7 salesperson rather than just a digital business card.

The results speak for themselves: Saba booked out her agency before the rebrand even launched, hit her soft launch goal of 10 people in just days, and now receives inquiries from prospects who've already reviewed her website and understand her services. Most importantly, she gained the confidence to charge premium rates while having a brand that matches the caliber of clients she serves - including one client who's crossed her second million-dollar mark while working with Saba's team.

Check out the full blog HERE! 

In today's episode, we're chatting about:

• Why treating your website like a resume instead of a salesperson costs you sales

• How to manage a complete rebrand while running a busy agency

• The mindset shift from "patched together" to professional positioning

• Why platform choice matters more than you think for business operations

• How strategic rebranding attracts higher-caliber clients who come "ready to work"

 

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Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience