Most freebies never get seen. Not by people, not by AI.
If your lead magnet lives in a lonely folder or just looks pretty on Canva, this episode is for you.
I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain. I help service-based business owners get leads with words that sell and strategies that make them visible in AI search.
In this episode, I'm breaking down how lead magnets are being read by AI tools like ChatGPT, Perplexity, and Gemini — and what's changed for 2026. You'll learn what formats actually get picked up, how to fix the ones you already have, and how to make your content work for both humans and machines.
This isn't about pretty PDFs. It's about creating something AI can find and people actually want.
🎧 Listen on Spotify, Apple Podcasts, or Amazon Music
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