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July 31, 2025 18 mins

Is having a website still worth it in 2025? AI search is replacing your homepage.
Zero-click results, AI summaries, and feed-first discovery are changing how leads find you — and where they go next.

This episode breaks down:
– why discovery happens off your website
– how to get leads without relying on traffic
– what modern service providers are doing to convert clients when the click never comes
– and why your website needs to act like a conversion engine, not a personality hub.

If your website isn’t converting, or you’re wondering if you should update it — this is for you.

Subscribe for more sharp messaging strategies: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


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