How to Prepare for a Conference to Maximize Your Personal Brand Impact

Conferences offer incredible opportunities to network, learn, and strengthen your personal brand—but only if you’re prepared to make the most of them. With the right approach, you can expand your mindset, build valuable connections, and uncover new insights. To help you get there, I’ve put together a step-by-step guide using one of my favorite tools: an acronym!

In this episode of the Branding Room Only podcast, you’ll discover how to maximize your personal brand impact at conferences. We’ll cover crafting an effective elevator pitch, setting clear goals, networking with purpose, and following up to create lasting connections that truly matter.

2:00 - Crafting your elevator pitch: what to include, the value of adding fun facts, and the importance of how you sound as you introduce yourself

8:21 - Organizing your goals for conferences: suggestions, recommendations, and the benefit of flexibility

10:56 - Networking with intent: how to prepare beforehand and the importance of quality over quantity

13:13 - Following up effectively: how to make connections, use streamlining tools, and approach your follow-up messages

16:50 - Engaging before and after the conference: how to use social media and prepare for and continue conversations online

19:07 - Researching the event: how to use the past to maximize your opportunities

20:32 - Elevating your online presence: what you can do before you attend any conference

23:20 - Navigating the conference agenda: tools to plan your schedule and how to add value and leave time for decompression and self-care

26:45 - Creating branded materials: suggestions for easy connection and communicating key information

28:35 - Engaging authentically: how to appear in conversations and what to avoid while conversing with other people

Mentioned In How to Prepare for a Conference to Maximize Your Personal Brand Impact

Corporate Counsel Women of Color Conference 

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Branding Room Only Interview With Laurie Robinson Haden: Shining Brightly - Part 2

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Personal Branding Strategy Sessions

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Sponsor for this episode

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance prof

You know I love conferences. They're where credibility, connections, and opportunities collide, but showing up isn't enough. That's why I created Paula's Playbook: Engage Your Hustle - Conference Edition.

Check it out at paulaedgar.com/digital-products and get ready to stop blending and start branding at conferences.