Keeping It Lit: Purposeful and Authentic Leadership with Daisy Auger-Domínguez

Real leadership isn’t about doing more. It’s about doing what matters with consistency and care. Staying grounded in your purpose, your values, and your humanity is what separates longevity from burnout. The best leaders aren’t performing strength. They are practicing steadiness, empathy, and self-awareness.

That’s what drives Daisy Auger-Domínguez. As President of Auger-Domínguez Ventures and author of Inclusion Revolution and Burnt Out to Lit Up, she has spent her career helping organizations like Google, Disney, and Vice prove that people and performance can thrive together. Her Dominican, Puerto Rican, and New York roots shape a leadership style that blends resilience, joy, and unshakable values.

In this episode of Branding Room Only, Paula Edgar and Daisy explore how to lead with purpose while staying true to who you are. They share real-world insight on navigating burnout, building inclusive workplaces, and treating thought leadership as service rather than self-promotion. You will walk away with perspective and practical steps to build a career and a brand that sustain you.

1:13 – Daisy’s definition of personal brand, three words to describe herself, and her favorite Buddha quote and hype song

4:11 – The brand impact of growing up in the Dominican Republic and uptown New York

6:50 – How Daisy’s identity, personal brand, and leadership were shaped out of necessity

9:42 – How to manage and help leaders build a brand during challenging times

13:21 – How Daisy serves as a fractional Chief People Officer (CPO) while maintaining her core brand values

16:47 – The relationship between inclusion and personal branding and how burnout impacts leadership

22:27 – Key strategy for dealing with empathy and energy drain so you don’t take on other people’s stuff

24:22 – A view on pursuing recognition and visibility in a way that aligns with your personal values

27:27 – Branding advice for leaders of the next generation

28:33 – How to think about authentically building your brand as a thought leader

33:44 – A practice you can start immediately to better align your brand with the kind of leader you want to be

38:57 – What it means to build a career you don’t have to recover from and how personal branding helps create it

40:54 – Daisy’s joy space, why she values dignity in her personal brand, and the magic she brings to a room

Mentioned In Keeping It Lit: Purposeful and Authentic Leadership with Daisy Auger-Domínguez

Daisy Auger-Dominguez

Inclusion Revolution and Burnt Out to Lit Up by Daisy-Auger-Dominguez

Learn More About Paula's Personal Branding Strategy Session Offer

Reflective Questions

• Where did I learn? 
• Where did I make myself proud? 
• Where did I fall short this week? 
• What energized me and what drained me? 
• How can I redirect my energy?/What are the things that I can do differently?/What are the best ways to redirect my energy so that I can show up as the best version of myself?
• How will I continue to protect what I uncovered?

Sponsor for this episode

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom pro

You know I love conferences. They're where credibility, connections, and opportunities collide, but showing up isn't enough. That's why I created Paula's Playbook: Engage Your Hustle - Conference Edition.

Check it out at paulaedgar.com/digital-products and get ready to stop blending and start branding at conferences.