The Brands On Brands Podcast
The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com
Episodes
Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money.
She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, i...
Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game.
In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a re...
Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty.
Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and auth...
Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection.
This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you.
Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, ...
Rebranding isn't something that happens once. It's something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you.
In this episode, Brandon breaks down what it really means to rebrand yourself and why it's a natural part of pe...
Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance.
Find the book on Amazon at: https://amzn.to/438V6qL
As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key con...
Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence.
We also explore the benefits of paid promotions, syndicating content across multip...
Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits.
In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance.
Find the book at: www.ReclaimYourWorkday.com
Marcey emphasizes the importance of turning off unnecessary notifications, setting clear boundarie...
5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand.
With a keen focus on manageable and effective strategies, he emphasizes the importance of expressing yourself through LinkedIn articles, attending industry conferences, joining professional associations, c...
In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success.
Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business pr...
Podcast Show Notes
In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand.
If you're tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common...
Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions.
From viral moments like Stanley's success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful...
Why Google is Better Than Your Resume. Today, we talk about why it's more important to build your personal brand online than your resume. In this episode, personal branding coach Brandon Birkmeyer addresses the rising trend of layoffs and the challenges of job hunting in today's competitive market.
We discuss the diminishing importance of traditional resumes and the critical role of an online presence in securing career opportuniti...
We are talking about self-publishing. Learn how to write a book, promote a book, and publish a book as a self-published author.
Our guest Julie Broad is the founder of a self-publishing services firm called, Book Launchers (https://www.booklaunchers.com). Her popular YouTube channel, Book Launchers TV, and author of a book called More Than Cash Flow, which topped Amazon, and another book called The New Brand You. Her latest book f...
Personal Branding Lessons from Taylor Swift, Mr. Beast, and Your Boss. In this episode, we break down the three essential elements of personal branding: presence, positioning, and platform.
We discuss how these factors contribute to success and how you can apply these principles to your career growth and personal branding efforts.
00:00 Introduction: What Do Taylor Swift, Mr. Beast, and Your Boss Have in Common?
01:48 The Concept o...
Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach.
Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called ...
The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored.
Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts.
We talk about the importance of originality, consistency, and engagement, and how these factors contrib...
Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant.
Our guest today is Neen James, executive strategist, author, and keynote speaker (https://neenjames.com/). Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now.
Neen's helped design strategic plans for Fortune 500 companies, she's facilit...
In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies:
- Creating ENCOUNTERS by actively engaging with people
- Building memorable EXPERIENCES through deliberate interactions, and
- Leaving...
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