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July 30, 2025 • 29 mins

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media

This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”

Why Hospitality Matters More Than Ever

Melissa Ansley has seen the flex office market evolve from every angle:Operator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA.

In this episode, Melissa joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, in person from MIPIM in Cannes to discuss what today’s customers really want from office space, why hospitality matters more than ever, and how flex is changing landlord strategies.

Key Topics:

* Why more occupiers are shifting from traditional leases to managed solutions

* The growing demand for hospitality-infused, amenity-rich experiences

* How to match the right operator brand to the right building

* What landlords need to know about spec suites and short-form leases

* The role of flex in creating leasing velocity and tenant stickiness

Why You Should Watch

Whether you're a landlord, operator, broker, or investor, this episode is full of practical insights and behind-the-scenes intel from one of the industry’s most respected flex advisors.

CONNECT

* Connect with Melissa Ansley

* Visit JLL’s website

* Connect with Sam Gamble

* Learn more about ReturnSuite

* Connect with Caleb Parker

For behind the scenes, visit:https://open.substack.com/pub/bravecorpideas/p/what-flex-office-customers-really?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

đź’ˇ This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience.

👉 Don’t forget to subscribe, like, and drop a comment with your take on Sam's ideas for modeling risk in operational real estate.



Get full access to Brave Ideas at www.braveideas.media/subscribe
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