298: Choosing a Business Word of the Year: A Simple Strategy to Improve Your Decision Making in 2025

Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you.

Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “getting it right.” But here’s the thing: it doesn’t have to be perfect to be powerful. Choosing a Word of the Year for your business is about setting an intention and letting it inspire your decisions all year long.

Trust me, this is one of the most impactful strategies I’ve used to stay aligned with my business goals. In this episode, I’ll walk you through:

• Why choosing a word for your business is different from your personal life—and why it matters.
• How to pick your word(s) without getting stuck in analysis paralysis.
• My words for 2023, how they shaped my year, and why I chose four words for 2024.
• Strategies to keep your word(s) front and center all year long (so you don’t forget by February!).

By the end of this episode, my hope is that you’ll feel empowered to choose your own Word of the Year and use it as a compass for your business in 2025!

Links Mentioned:

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