310: Creating Impactful Video Content in 2025: Tips From a Professional Videographer with Kate Tran

Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is her passion for helping smaller, lesser-known brands find their voice through video content.

We’re diving into how to create amazing video content as a small business owner — especially when you're wearing many hats and doing it all yourself. The focus is primarily on video content for social media, especially Instagram, but we also touch on other uses for video as well.

In our conversation, we cover topics like:

• Building confidence on camera
• Testing your content with Reels trials
• Avoiding common mistakes business owners make with video
• And so much more!

Plus, I also encourage you to listen all the way through to the end — my favorite part of the conversation happens in the last 15 minutes. Kate and I talk about working mom life. She’s a mom of three and was a stay-at-home mom until COVID hit in 2020. When her youngest was about a year old, she started freelancing, not even sure she could call it a business yet. She shares so much wisdom about starting a business as a mom and balancing motherhood while building something meaningful.

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/310 

- Follow Kate on Instagram: https://www.instagram.com/katetranvideoproduction 

- Work with Kate Tran: https://ktvp-studio.com/ 

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  

- Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   

- Join Booked Out Designer: https://elizabethmccravy.com/bod

- Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!) 

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Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit