313: The Beginner’s Guide to Evergreen Marketing (Even If You’ve “Tried It” Before) with Stephanie Kase

Hey friends! As you're tuning in, I'm currently out on maternity leave (soaking up the baby snuggles!), and I've invited some of my amazing business friends to share guest trainings with you while I'm away. I'm kicking things off with none other than my dear friend Stephanie Kase (who you've probably heard on the podcast before). She's brilliant, grounded, and brings so much practical wisdom, especially around evergreen marketing.

Stephanie's diving into a topic both of us are passionate about: how to make evergreen marketing actually stick in your business. If you've ever felt tired of the social media hamster wheel or are looking for a more sustainable way to grow your brand, this episode is for you. She breaks down what evergreen marketing really means, how to choose the right platform (and commit to it!), and how to create content that continues working for you long after it's published.

I especially loved her advice on batching content, repurposing strategically, and how she uses tools like YouTube and even ChatGPT (yep!) to simplify her process. She also shares real examples from students and her own business… including how her YouTube channel brings in 400+ leads a month while working part-time hours as a mom of three. It’s seriously inspiring.

Stephanie’s been in this game for nearly a decade, and what she teaches is not only doable, it’s sustainable. So grab your notebook or take a walk and soak in all the gold she’s about to share.

Links mentioned: 

- Read the full shownotes: https://elizabethmccravy.com/313  

- Follow Stephanie on Instagram: https://instagram.com/stephanielynnkase  

- Grab Stephanie’s sample evergreen calendar: https://stephaniekase.com/evergreencalendar

- Download Stephanie’s private podcast: https://stephaniekase.com/evergreenpregame

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  

- Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   

- Join Booked Out Designer: https://elizabethmccravy.com/bod   

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!) 

Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit