Bringing Business to Retail

Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year.

In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll learn how to identify what's truly working in your business (versus what you think is ...

Ever had that fantasy where your business suddenly blows up online and everything changes overnight?

In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer serv...

What if your audience knew exactly when and why to buy—without you constantly reminding them?

In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place.

Sound familiar? Yeah, I thought so.

Here's the thing - I used to do this too. I'd get all excited about a new promotion, ...

In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing.

Cat shares her insights on finding high-value clients, differentiating her business in a competitive mar...

Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place.

Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale ...

I watched a wealthy man hand his trash to a hotel staff member and tip him for it.
That moment changed everything about how I think about business.

In this episode, I’m sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who

I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision.

When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.

In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle.