In a strengthening market, brokers might expect the phones to be ringing off the hook. But as discussed in this latest episode of Business Accelerator, a surge in market positivity doesn’t always translate to a flood of qualified clients.
The key to efficient growth lies in understanding the crucial difference between a lead and a prospect. According to Broker Essentials’ founder and director, Jason Back, this distinction is fundamental. Many brokers think they have a lead-generation problem when they actually have a conversion problem.
Ultimately, generating interest is one skill – converting that interest into settled loans is another. By focusing on transforming leads into qualified prospects through early and effective vetting, brokers can save time, increase conversion rates, and fast-track their business growth.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.