In a mortgage broking industry where speed and service are paramount, lenders are constantly vying for broker attention. For Bankwest, the strategy isn’t about fleeting price wars – it’s a long game built on deep-rooted partnerships, significant technological investment, and an unwavering commitment to the broker channel.
In this episode of Broker Daily Spotlight, Ian Rakhit, general manager, home buying distribution at Bankwest, outlined how a lender with over 90 per cent of its flow coming from brokers is future-proofing its operations to meet evolving broker and customer demands.
A central theme of Bankwest’s strategy is leveraging technology not just for its own efficiency, but to directly empower brokers. Rakhit highlighted the dramatic evolution from the days of faxed applications to the current frontier of AI.
In a competitive market, Bankwest is betting that brokers will value a dependable, tech-enabled partnership built on three decades of trust, proving that in the game of third-party lending, relationships are just as important as rates.
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