Brown Way To Money - Money Talks for Women of Color Entrepreneurs
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future. Break free from cultural money pressures. Overcome systemic barriers to financial success. Build a business that reflects your values. Heal from money trauma. Create a legacy of generational wealth. This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are. Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values. If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center. Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
She built a 1.2M business from doing one thing that grew her audience and her business.
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Chloe Daniels—better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success
How can you work with your nervous system and navigate those lower income months anxiety?
In this powerful solo episode of The Brown Way to Money Podcast, Alejandra Rojas explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually.
How do you create consistent financial growth when the world around you wasn’t designed for your success?
In this solo episode of The Brown Way to Money Podcast, Alejandra Rojas pulls back the curtain on three transformative mindset shifts that every woman of color in business Read more
Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen
How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed?
How are you supposed to grow, and stay financially sane in your business when global tariffs are rising, the economy is unstable, and financial stress is hitting everyone around you?
In this episode of The Brown Way to Money Podcast, Alejandra Rojas is flying solo to break down what’s really going on from the ...
How are you supposed to build financial independence when your income is unpredictable, inconsistent, and just all over the place as an entrepreneur?
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Pa...
Ever wondered if working with your mom (or any family member) could actually grow your businessor just make the holidays awkward?
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Vonmarie Thomas, a brilliant NYC-based accountant, fractional CFO, and Afro-Latina powerhouse, to exp...
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Julissa, an Afro-Latina leader in tech, speaker, and author, to explore how embracing your voice can lead to financial independence, career success, and industry impact. They break down the cultural narratives that often hold women of color back and share actionable steps to shift your mindset, negotiate with confidence, and build generational wealth.
...In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Bernadette Joy, author of Crush Your Money Goals, to uncover powerful strategies for achieving financial independence. This episode is packed with actionable insights, personal stories, and practical habits to transform how you approach your finances—perfect for women of color entrepreneurs ready to crush their money goals in 2025.
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In this episode of The Brown Way to Money podcast, Alejandra Rojas reflects on her 2024 financial journey and shares how to transform past mistakes into actionable strategies for a prosperous 2025. With an emphasis on emotional awareness, goal setting, and redefining financial independence, this episode is a must-listen for anyone looking to elevate their financial wellness.
Important Links:
- Download The Actionable St...
In this episode of The Brown Way to Money podcast, Alejandra Rojas unpacks the unique challenges faced by women of color on their path to financial independence. Through a powerful three-point framework—mental, emotional, and strategic—Alejandra explains why financial freedom requires more than just hitting a number in your bank account.
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Ready to change the way you think about money and take control of your financial future? In this inaugural episode of The Brown Way to Money Podcast, host Alejandra Rojas, a Black Latina entrepreneur and finance expert, shares her personal journey and introduces a new approach to achieving financial independence for women of color in business.
Alejandra explores why traditional financial education often fa...
Have you ever felt the need to conceal a part of yourself to fit in or avoid judgment? In this eye-opening episode, we explore the powerful concept of "unhiding" with Ruth Rathblott, author of the book "Unhide and Seek: Live Your Best Life, Do Your Best Work."
Important Links:
- The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
- Our Guest Socials >>...
As a woman of color, have you ever wondered what true financial independence looks like? In this eye-opening episode, I dive deep into the heart of what it means to achieve financial freedom, and why it's not just about reaching a specific number in your bank account.
Important Links:
- The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
- Our Guest Soc...
As a Latina entrepreneur, have you ever wondered how your cultural background shapes your approach to money and business? In this enlightening episode, we sit down with Kimberly, a business coach and energy healer who brings a unique perspective to the world of entrepreneurship.
Important Links:
- The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
- O...
Have you ever wondered how your family's financial history might impact your ability to sign high-ticket clients? In this eye-opening episode, I sit down with Nora Noel, a neuropsychology business coach who specializes in helping entrepreneurs create multiple income streams from their message.
Important Links:
- The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub...
Have you ever considered how your personal history and identity shape your relationship with money? In this thought-provoking episode, we explore the intricate connection between financial well-being, activism, and our sense of self with Jasmine Rashid, author and financial activist.
Important Links:
- The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Acade...
Have you ever wondered what it takes to break through barriers and become a leader in your field? In this inspiring episode, we sit down with Sheena Yap Chan, a Wall Street Journal bestselling author, keynote speaker, and consultant on building self-confidence and leadership.
Important Links:
- The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
- Our ...
As a black female entrepreneur in the tax industry, Sandra Morneau has faced her share of challenges. In this eye-opening episode of the Money Mindset Show, we explore the unique hurdles that women of color encounter in the financial world and how to overcome them.
Important Links:
- The Brown Way To Money Academy is Open! Financial Indpendence for Women of Color is here >>> www.themoneymindsethub.com/brown
- Our Guest Social...
Have you ever considered how your personal journey could inspire a luxury brand? In this episode of the Money Mindset Show, we explore the inspiring story of Tye Barrett, founder of Ama Mi, a luxury leather goods brand that celebrates self-love and acceptance.
Important Links:
- The Brown Way To Money Academy is Open! Financial Indpendence for Women of Color is here >>> www.themoneymindsethub.com/brown
- Our Guest Socials >>> ...
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