The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future. Break free from cultural money pressures. Overcome systemic barriers to financial success. Build a business that reflects your values. Heal from money trauma. Create a legacy of generational wealth. This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are. Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values. If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center. Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Is your income dissapearing as fast as it hits your account? This episode is for you.
Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy.
Name them, ask them, succeed.
In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been cr...
In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping in...
Lets talk about a financial habit I've seen cost more than lack of budget.
In today's episode, Alejandra Rojas uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inher...
Is money still running your life from childhood memories?
You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, Alejandra gets real about the financial trauma women of color carry, especial...
Is your business making money or just moving money?
In this episode of The Brown Way to Money, Alejandra Rojas sits down with Joyce Medeiros, founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates...
You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard?
This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich...
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In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’...
Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either.
In this powerful episode, Alejandra Rojas speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or he...
She built a 1.2M business from doing one thing that grew her audience and her business.
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Chloe Daniels—better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success
How can you work with your nervous system and navigate those lower income months anxiety?
In this powerful solo episode of The Brown Way to Money Podcast, Alejandra Rojas explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually.
How do you create consistent financial growth when the world around you wasn’t designed for your success?
In this solo episode of The Brown Way to Money Podcast, Alejandra Rojas pulls back the curtain on three transformative mindset shifts that every woman of color in business Read more
Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen
How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed?
How are you supposed to grow, and stay financially sane in your business when global tariffs are rising, the economy is unstable, and financial stress is hitting everyone around you?
In this episode of The Brown Way to Money Podcast, Alejandra Rojas is flying solo to break down what’s really going on from the ...
How are you supposed to build financial independence when your income is unpredictable, inconsistent, and just all over the place as an entrepreneur?
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Pa...
Ever wondered if working with your mom (or any family member) could actually grow your businessor just make the holidays awkward?
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Vonmarie Thomas, a brilliant NYC-based accountant, fractional CFO, and Afro-Latina powerhouse, to exp...
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Julissa, an Afro-Latina leader in tech, speaker, and author, to explore how embracing your voice can lead to financial independence, career success, and industry impact. They break down the cultural narratives that often hold women of color back and share actionable steps to shift your mindset, negotiate with confidence, and build generational wealth.
...In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Bernadette Joy, author of Crush Your Money Goals, to uncover powerful strategies for achieving financial independence. This episode is packed with actionable insights, personal stories, and practical habits to transform how you approach your finances—perfect for women of color entrepreneurs ready to crush their money goals in 2025.
In this episode of The Brown Way to Money podcast, Alejandra Rojas reflects on her 2024 financial journey and shares how to transform past mistakes into actionable strategies for a prosperous 2025. With an emphasis on emotional awareness, goal setting, and redefining financial independence, this episode is a must-listen for anyone looking to elevate their financial wellness.
In this episode of The Brown Way to Money podcast, Alejandra Rojas unpacks the unique challenges faced by women of color on their path to financial independence. Through a powerful three-point framework—mental, emotional, and strategic—Alejandra explains why financial freedom requires more than just hitting a number in your bank account.
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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