Build a Big Podcast - The Marketing Podcast for Podcasters

In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building.

Key Themes

• Affordable podcasting equipment options
• Ensuring podcaster well-being
• Engaging audience interaction techniques
• Importance of editing for focus
• Dealing with social media algorithms
• Building true fan ...

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ...

In this episode ...

• Real-time voice processing technology
• Voice options with Supertone Shift
• The importance of ano...

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world. 

Key Themes

• Audience growth through buying ads
• Social media clips for engagement
• Podcast advertising revenue projections
• Authentic ads in podcasting
• Podcast growth and monetization strategies
• Podcast cover art importance
• N...

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact.

Key Themes

• Audience Growth: Strategies for attracting more podcast listeners.
• Reviews: Understanding the impact of both positive and negative reviews.
• Ease in...

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast.

Key Themes

• Audience Connection: Understanding and connecting with your listeners.
• Effective Marketing: St...

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances.

Key Themes

• Audience Connection: Making people feel you
• Branding: Importance of podcast names
• Marketing: Alternatives for voice over recordings
• Impactful Content: Effectively m...

Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast.

Key Themes

• Podcasting Impact: Creating a podcast that attracts and helps people.
• Quality Content: The importance of content in a world of unlimited choices.
• Engagement vs. Perfection: Balancing care and effort with micr...

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.

Key Themes

• Podcast Security: There is no security in podcasting.
• Pitching Sponsors: A guide to approaching sponsors for your po...

In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money.

Topics covered in this episode:​

• The importance of creating a message that people care about
• Attracting an audience through podcasting
• Sending questions ...

Dive deep into the art of podcasting with David Hooper of Big Podcast as he delivers potent insights on improving content quality, leveraging college radio's legacy, and mastering Spotify for audience growth ...

Topics covered in this episode:​

• Maximizing podcast impact
• Importance of college radio (and what podcasters can learn from it)
• Effective podcasting strategies
• Content creation and attention to detail
• Emphasizing audien...

In this episode of Build a Big Podcast, host David Hooper discusses the importance of letting moments breathe and allowing guests to share their story without interruption, drawing parallels to a Super Bowl play-by-play debacle.

Topics covered in this episode:​

• Super Bowl analysis: Discussion of the final play and the importance of letting moments breathe in broadcast media.
• The importance of letting...

Thoughts on growing your podcast audience, turning your audio podcast into promo videos, fear of public speaking, and more ...

Topics covered in this episode:​

• Your podcast in my new book on podcasting
• Overcoming fear of speaking and improving public speaking skills
• Automated podcast mastering to enhance audio quality
• Generating ideas and inspiration for podcast creation
• Transforming audio podcasts into promotional videos
• Addr...

Topics covered in this episode:​

• Optimizing your LinkedIn profile
• Types of influencers and trust
• Overcoming the fear of failure
• Modifying equipment for podcasting
• The importance of recording and documenting podcast content
• Snowed in (and podcasting)
• Counterfeit microphones

Episode Timestamps:​

• 00:00 Tips for podcasting success 
• 03:22 Why Dan Miller was one of my first radio guests ...
• 06:4...

Topics covered in this episode:​

• Quick and dirty podcasting success
• Uploading audio-first podcast to YouTube with RSS feeds
• Length of podcasts and attention spans
• How to tell better stories on your podcast
• A 2-minute burnout checkup for podcasters
• Transforming gut feelings into words
• Burnout in podcasting

Episode Timestamps:​

• 00:00 Ways to grow your podcast and m...

I've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both.

Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame.

She...

Topics covered in this episode:​

• Dealing with the stress and challenges of podcasting, including burnout, creative expansion, and overcoming the pressure for overnight success.
• The importance and power of local content in podcasting, including successful connections with a local audience and sponsorships.
• The role of luck and slow-burn foundation in the success of podcasting, books, content, YouTube, and live events.
• Strategie...

Topics covered in this episode:​

• New Year's resolutions and sustainability in podcasting
• Embracing mistakes and learning from experiences in podcasting
• Podcasting lessons from fashion icon Andre Leon Talley
• Tools and resources for podcasters
• Podcast growth and monetization
• The importance of diverse perspectives and inclusivity in decision-making positions
• Email management tips and the addictive nature of email communication

Topics covered in this episode:​

• The significance of the New Year and the need for a fresh start for you and your podcast
• The importance of setting clear expectations for guests and creating a guest confirmation page for interviews
• The concept of "a month in a day" to efficiently manage tasks...

Topics covered in this episode:​

• How to never miss an interview
• How an end-of-year survey can improve your podcasting strategy (and questions to ask your audience)
• Tips for pronouncing names correctly
• A checklist to catch audio problems in podcast interviews
• Transcribe your podcast with AI
• Considerations for purchasing podcast equipment (and its impact on success)

Epi...