#107: Traditional Branding is Dead, Here’s What’s Working in 2025

Building a brand isn’t just about selling a product—it’s about creating something people want to be part of. But what if your brand could go beyond just recognition and become a true extension of your customer’s identity?

That’s exactly what we’re unpacking in this conversation with Veronica Romney, a marketing powerhouse with nearly two decades of experience working with some of the biggest names in business.

She’s here to break down the game-changing concept of Identity Marketing—a strategy that allows brands to connect deeply with their customers by aligning with who they are and what they stand for.

We’re diving into how brands like Harley-Davidson, Taylor Swift, and Nike have mastered identity-driven marketing—and how you can apply the same principles, whether you’re a solo entrepreneur or scaling a product-based business.

If you’ve ever wondered how to build a brand people obsess over, grab a notebook and get cozy  because this episode is packed with valuable strategies and insights. 

What You’ll Learn:

• The real difference between branding and identity marketing (and why it matters)

• Why your customers are rebranding themselves in 2025—and how to stay relevant

• The 4-step Identity Code Framework that makes brands unforgettable

• How to create an identity-driven brand (even if you’re not a celebrity)

• The role of psychology, community, and self-definition in brand loyalty

• Why traditional marketing tactics aren’t working anymore—and what to do instead

 

✨Connect with Veronica

https://veronicaromney.com/

https://instagram.com/vromney

Get your copy of Identity Marketing at identitymarketingbook.com.  

 

✨ CONNECT WITH MAUREEN

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To My Youtube Channel

 

✨ FREE TRAINING:

Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

 

✨ GROW YOUR BRAND:

Ready to build an obsession brand and scale it with scientific precision? Schedule your strategy call.