Big brands don't land in Vogue by accident and guess what? Neither will yours.
In this episode, I'm sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who's helped over 10,000 small businesses get featured without hiring expensive agencies. She's breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required.
If you've ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product in front of thousands, this one's for you.
What You'll Learn:
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Why traditional PR is broken and how to do it differently
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Gloria's CPR pitch method to grab a journalist's attention (even if you're brand new)
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How to find and contact the right media editors for your product
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The difference between a good story and a relevant pitch
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Free tools to build your own media list
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How to repurpose PR features to build brand authority and increase traffic
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About Gloria
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.
Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.
Connect with Gloria
https://gloriachoupr.com
https://www.instagram.com/gloriachoupr/
https://www.linkedin.com/in/gloriaychou/
https://www.facebook.com/gloriaychou/
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✨ CONNECT:
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