Growing up, I learned to only speak when I had something important to say. I was raised in a culture where being quiet wasn’t a flaw, it was a way of life. Today, that quiet confidence shapes everything I know about building magnetic brands.
In this episode, I’m sharing a personal story about identity, visibility, and the power of knowing exactly who you’re speaking to. Using Mac and Maybelline as a case study, I’m breaking down why two products in the same category can perform entirely differently and what that means for your brand.
Whether you’re feeling invisible in a saturated market or wondering how to truly stand out, this episode will shift your perspective on what makes a brand powerful.
What You’ll Learn:
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Why the loudest brand isn’t always the most successful
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The real difference between standing out and being seen by the right person
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A simple case study that explains brand positioning in real life
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How data, not vibes, is your most powerful brand-building tool
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Why identity and customer insight should drive your entire strategy
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