You are not your business, but you do owe it your leadership.
In this episode, I’m joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to separating your personal identity from your product, Eleanor drops truth bombs every product-based founder needs to hear.
What You’ll Learn:
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Why being obsessed with your customer is your most underutilized advantage
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The mindset shift every founder must make to scale sustainably
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Why women entrepreneurs over-rely on marketing and how to fix it with sales
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The real difference between producers and replicators (and why it matters for growth)
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What Fenty and Good American get right about brand positioning
If you’ve ever felt like you’re too close to your business to sell it, or you're relying on marketing when it’s a sales problem, this conversation is your wake-up call.
About Eleanor
Eleanor Beaton is the founder of Safi Media, a coaching and education company dedicated to doubling the number of women founders who sustainably scale to $1M+ by 2030, and the host of the Woman Owned podcast, now ranked in the top 0.5% of all podcasts globally, providing insights and strategies to empower women entrepreneurs.
Since 2016, Eleanor has provided training to over 25,000 women entrepreneurs worldwide. A former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has won national awards for her achievements in entrepreneurship, leadership development and business journalism. She lives in Nova Scotia with her husband and two sons.
Connect with Eleanor
https://instagram.com/eleanorbeaton
https://www.linkedin.com/in/eleanorbeaton/
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
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