Builder Stories

When Logan Judiscak left the car business for roofing, he did not expect to be running a multimillion dollar company just six years later. After learning hard lessons from previous employers, including how poor documentation can hurt cash flow, he started Gorilla Exterior in 2023 with only $4,000, a clear vision, and an even stronger work ethic.

In this conversation, Logan shares how he built a profitable roofing co...

Fifteen years ago, Fares Elsabbagh launched Canadian General Contractors with only $50,000 and a background in digital marketing. Today, he leads a group of construction companies generating over $30 million in annual revenue.

In this conversation, Fares shares how he turned early chaos into a scalable, system-driven business. He discusses what he learned after dealing with theft during rapid expansion, how he creat...

Danielle Russell has spent over a decade helping builders and remodelers grow through more strategic marketing. She's seen how new technologies, and changing homeowner behavior, are transforming what it takes to stand out online.

In this conversation, Danielle covers a range of topics that, taken together, form a blueprint for building a stronger marketing foundation. Broader themes include the seismic shifts happen...

Michael James lost everything during the recession, then rebuilt his company with a new outlook on leadership and legacy. He even biked from Canada to Mexico, a journey that reshaped how he approaches business and life.

In this conversation, Michael shares how shifting from a "me" mindset to a "we" mindset transformed his company. He talks about hiring lessons, working with family, and the culture-building practices...

In this engaging conversation, Bob Perez shares how he left an 11-year corporate career to co-found Stephen Thomas Construction in Austin, Texas. Pairing his business background with his partner's field expertise, Bob has built a thriving company.

From navigating the risk/benefit of cost-plus projects to putting clients firmly in control of their b...

For more than 17 years, Kyle Hunt has been coaching remodelers to move from stressed and scattered to profitable and confident. Through Remodelers On The Rise, he guides business owners on how to take control of their numbers, implement systems, and build companies that support their lives rather than consume them. In this conversation, Kyle shares how remodelers can stop winging it and start using clear processes i...

Gary Muehling's journey into construction started with failure but it was that setback that shaped his future success. After an early attempt at running his own roofing and siding business fell apart, Gary went to work for larger companies where he learned how strong processes, compliance, and sales systems create sustainable growth. In 2019, he launched MI Remodelers with a mission to combine roofing expertise with full-service re...

Kaleb Lyles grew up working alongside his father in construction and what began as helping out during school breaks turned into a lifelong calling. Together with his wife Andrea, Kaleb launched Copper Masters Roofing with a vision to honor his family's legacy while carving out his own path in the roofing industry.

Here Kaleb shares how early financial struggles forced them to build a stronger foundation for growth. He explains the ...

Kali Sudbrook took an untraditional road to remodeling. After more than a decade directing university fitness programs, she made the leap into remodeling and quickly uncovered the untapped niche of custom gym design build. Today she is shaping a growing industry that spans from high end garage gyms to the increasing demand for backyard fitness sheds. Kali shares what makes gym design different from other remodeling pro...

In this episode of Builder Stories, Eric sits down for an inspiring (and blunt) conversation with Tom Reber of The Contractor Fight. A passionate advocate for the trades, Reber was host of the HGTV series Unfinished Business and today has a massive audience for his influential videos, podcast, and Facebook group. Here, Reber brings his well-known candor to the discussion with insights on why "most sales people suck"...

In 2010, Devon Vought launched Vought Construction in Berkeley, California, starting with small handyman projects and evolving into a sought-after builder of custom luxury homes. In this episode, Devon shares how he grew his business from working solo with a motorcycle (tools in backpack) to leading a polished, brand-driven team. He discusses the marketing moves that elevated his company, how he represents his brand...

After earning a degree in architectural engineering, Blair Roedel became a senior estimator for a mechanical engineering firm, and eventually found her way to remodeling. In this episode, she explains how she launched BEC Innovations during the early days of the pandemic and grew it into a values-driven renovation company in the Nashville area. She shares how she defined her company standards from the beginning, bui...

Marcus Sheridan built a thriving swimming pool company in the middle of the Great Recession by understanding buyer's questions and using his marketing to address them with complete transparency. That strategy became the foundation of They Ask, You Answer, a framework now used by leading businesses around the world. In this episode, Sheridan shares how teaching homeowners builds credibility. He reveals why most marke...

Babak Nikraftar started in construction in 2001 after attending school in Vancouver. His first role was redoing faulty building envelopes on condos in the Pacific Northwest. He then returned to school to study construction management and later joined a local high-rise developer.

Today, Nikraftar runs two companies: Forte Projects which focuses on new construction and CondoWorks for condo remodels and...