Corey Plourde spent eighteen years climbing the corporate sales ladder before walking away to build his own remodeling company. Years later he hit a wall he could not see past and finally admitted he had run out of answers. In this conversation he opens up about the moment everythi...
Builder Stories
Eric speaks with Peter Ranney of Ranney Blair, a remodeling and design firm in Roswell, Georgia. Peter shares his background in construction, why he started Ranney Blair with his business partner, Scott Blair, what it's like merging with another remodeler in the area, and how he has changed his processes to weed out the time wasters and find the ideal clients. Peter also shares some of his marketing tactics and how he has built the company's stellar reputation for remodeling. Topics Include: How to finish projects on-time The impact of in-house designers Qualifying your leads Pricing strategies How to use a retainer How they attract leads Identifying your target customer profile Creating processes that customers value Listen to the episode to learn more. Resources: Visit the Ranney Blair website here https://www.ranneyblair.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com Rate the Podcast: Help your fellow business owners find the podcast! Follow us on your favorite podcasting platform so you never miss an episode!
Episodes
September 23, 2026 • 54 mins
Ashley Wainscott built Simply Home for years on referrals and relationship marketing alone. In recent years she made a real investment in SEO, paid ads, and video content, even without a clean way to prove any of it was converting. She talks about the shift from scripted, robotic video to something rawer, and what her content looks like today. In this episode she breaks down her current lead mix and the rule she use...
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September 23, 2026 • 57 mins
Morgan Thomas spent 15 years in commercial and residential construction before launching Homestead Builders Group in Healdsburg, California, with her business partner. Her promise to every client is a project with no surprises. Morgan believes most construction mishaps can be caught with upfront investigation before anyone picks up a tool. In this episode, she shares how she built her new company around that promise...
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September 16, 2026 • 49 mins
Jared Davis left Stripe to take over a family business that sells house plans to builders across the US and Canada. Today Architectural Designs represents 28,000 plans from around 200 designers and sells to tens of thousands of builders every year. In this conversation he shares what that buying data reveals about regional growth and shifting design tastes. He also makes the case that a stock plan can get a builder ...
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September 9, 2026 • 65 mins
An agent is just a program that runs on a timer and does one job for you. IT Director Jeremy Wood has about 30 of them working insid...
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September 2, 2026 • 52 mins
Todd Milton inherited his father's sterling reputation as an Appomattox, Virginia home builder, then nearly ran the company into the ground. He then attended a two-day conference that exposed how badly he had been pricing jobs, and that same year he closed the books $100,000 in debt. He rebuilt his pricing, rewrote his contract into something that protected him, and slowly turned a business run off a legal pad into ...
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August 26, 2026 • 60 mins
Canon Baldridge started Integria in 2023 with no connections in California and no book of business to fall back on. Every hire since has forced him to redefine his own role, from hands on tools to project management to marketing and sales. He has assembled a stack of software and outside partners piece by piece, adding each one only when the last version of the business stopped working. Three years in he is rebrandi...
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August 19, 2026 • 46 mins
Dan Flansburg started his New Jersey remodeling company in 2011 with a truck, a set of tools, and no business plan. For three years in the middle of that run, several of his employees took home more money than he did. Around 2018 he stopped treating marketing as an expense and hired a real web team, an SEO company, and a professional photographer. Three years ago he added video, and he now calls it the biggest chang...
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Tyler Hunsberger has won a NARI Contractor of the Year award and earned a spot on Pro Remodeler's 40 Under 40. He is a fourth-generation contractor who has spent nearly 15 years on the sales and design side of remodeling. Now he is bringing that playbook back to his family's company after 25 years with no marketing, no estimating, and one sin...
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August 5, 2026 • 61 mins
Mike Coffey grew his social media audience from nothing to more than 120,000 Instagram followers. Here, he reveals how contractors can use social platforms to build trust, show their humanity, and turn finished-project beauty shots into real sales opportunities. He also shares how suffering a stroke last year changed his priorities. Instead of feeling consumed by the less inspiring parts of his business, he is now f...
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July 29, 2026 • 58 mins
Kelly Kirk took over Greymark Design + Build a few weeks after her mother, who founded the company, passed away. Leslie King was a larger-than-life figure and a well-known industry leader. Kelly chose to honor that legacy while also finding her own voice as a leader and bringing in fresh processes and a new approach. The journey wasn't easy, but today Kelly heads up a thriving company with a strong, aligned, and hig...
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Bryan Sebring didn't just grow a business, he rebuilt one from scratch. After running his company in Chicagoland for over two decades, Bryan moved to Franklin, Tennessee and relaunched as a design build only firm serving a completely different market. He shares the controversial 15 day pricing window he uses to qualify leads and close faster, along with a "power of three" approach to budgeting range. Bryan also open...
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July 15, 2026 • 55 mins
Vince Nardo helped grow his family's cabinet refacing shop into the largest home improvement company on the West Coast with 700 employees. The company operated in multiple states and even landed a partnership with Costco to sell their products. In 2022, he sold the business to private equity firm Audax. Two years later, the acquiring company ...
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July 8, 2026 • 58 mins
Jane Dzielski has spent nearly a decade at Google turning massive datasets into answers about how consumers make decisions. She knows what people type when they need a contractor, and that behavior is changing fast. In this episode she breaks down search, reviews, ads, and AI for the home services industry. Contractors will walk away seeing their own marketing differently.
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Dustin Hippensteel spent years convinced he had to do everything himself. Then three decisions quietly changed how his entire business runs. None of them cost much, and none were the flashy fixes most owners chase first. In this episode he breaks down what they were and why they mattered.
In this episode you will learn:
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As the leader of Versa Homes, Felipe Freig builds multimillion dollar homes for executives and entrepreneurs. He dialed in the systems behind those builds so completely that he was able to step back from the daily grind. So he launched Versa Method Coaching to hand that same playbook to other contractors. In this episode he gets specific about what actually keeps a building business profitable.
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Todd Dawalt spent more than 30 years in construction learning expensive lessons the hard way. In this episode, he reveals the one stage of every project where the most profit slips away, usually long before work even begins. He shares the counterintuitive shift that helps companies make more money without adding to the team. Todd also explains how one builder was leaving $400,000 on the table every year without know...
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June 3, 2026 • 61 mins
Jake Gosselin built Churchfront into one of the most innovative AV firms in the country, all fueled by a 300,000 subscriber YouTube channel and a relentless drive to automate the work that used to drain his time. In this episode, he pulls back the curtain on the AI agents now running his business behind the scenes, including budgeting, procurement, and payroll. Jake also gets real about the security risks of connect...
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May 27, 2026 • 42 mins
Liz Davies built a "small but mighty" luxury building and remodeling firm in Atlanta, and she did it without ever letting a project run on guesswork. In this episode, she pulls back the curtain on the pre construction approach that puts the right people in charge of the right decisions long before the first wall goes up. She reveals the one thing she says to hesitant clients that finally gets them off the fence. And...
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May 20, 2026 • 55 mins
Phil Parsons of KP Homescapes shares how he moved from engineering and house flips into a focused outdoor living business built for profitable growth. In this episode, he reveals what happened when he created an "AI twin" for his business and how it transformed sales, training, and business strategy. Phil also shares how coaching helped him think bigger, why job costing changed the way he leads, and what happened wh...
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