Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
on an annual basis.
(00:01):
We take two days or we step back,look at our goals, really define what
do we wanna accomplish this year,what is our 1 3, 5, 10 year goal?
And on that was both diversificationand succession planning.
So it was only through that, throughtaking the days and it's just a
couple days and having actuallysomeone from the outside come in and
(00:23):
help facilitate so you stay on trackand focused on the conversation.
it was through that writing it onpaper and coming back and checking
on it on a quarterly basis.
moving forward with our goals that wewere able to bring many things to light.
And in fact, going back sevenyears and doing this process,
(00:43):
pretty much everything that we havewritten down has come to fruition.
It is wild to look back andsee, including, our big hairy,
audacious goal was to, be, an hq,national Housing Quality Award.
Gold.
it's a, it's a. Herculean,effort to go through, and
ultimately we ended up with gold.
(01:05):
Way to go it.
It's interesting, so a lot ofcompanies will pay to have.
Here's our pretty business plan.
Here's our mission, you know, missionstatement, because that was all cool.
Once upon a time, it's all done.
And they put it in a drawer somewhere
Mm-hmm.
about it.
Mm-hmm.
you've discovered thatit's a living document.
Mm-hmm.
you memorialize it by puttingsomething on paper and you revisit it,
(01:28):
Mm-hmm.
like that compass that tells you if,if you're savvy enough to look at it,
Yeah.
track or you're way off
Right, right.
Yeah, I can't underscore theimportance of the investment of time
to sit back and, and assess things.
(02:02):
Hey there, Cammie.
How you doing today?
I am Great, Michael, how are you?
Excellent.
I want to jump right into theconversation that we talked about
because you really intrigued me.
you have such a diverse background, whichhas led you into building and renovations
and all kinds of wonderful stuff.
So I know that our builderaudience is gonna gleam a lot
from this conversation today.
(02:23):
So let's rewind it.
I almost wanna say that it waspredestined that you were going to
be a builder because you would bethe third generation, it took you
a long time to get down that path.
So let's rewind it.
you're eager little girl.
you're kind of watching what Daddy does.
Let's kind of start from there and howdid it evolve the point where we are
(02:44):
today that you're running this company
Sure.
part of the company?
Gosh, that's a, that's a long, longstory, so I'll try and give a high level
version of it, but ultimately, yes.
Growing up, my grandparentswere in the business.
So start there.
I remember going to the office withmy dad's dad and on breaks he would
(03:04):
take me to cross the street, theCircle K, getting bit of honey.
And so every time I see bitof honey, I think of him.
But ultimately, I remembergoing to job sites with my dad.
That was kind of the weekenddriving all the projects.
and then once the time came for me todecide what I wanted to do for a career, I
(03:26):
would say it's challenging to have, it's apro con, it's challenging to have parents
that are so successful and following intheir shoes and wanting to feel confident
and, and standing on your own two feet,was something that was a focus of mine.
Trying to figure out what wouldprovide me a sense of confidence and.
(03:49):
That, took me down the path of notstarting in the family business.
now I worked there in high schoolfiling, you know, invoices.
So I got a feeling for the landscape.
But, ultimately I wanted to prove tomyself that I could have a career and,
really didn't have any, a long-termgoal of working in the family business.
(04:12):
So I started my careerworking at a news station.
had an internship.
It was an amazing first job.
I go to work in everydepartment of the new station.
and then worked there for a coupleyears out through that role as more
or less working on the sales side,helping, support the sales team and.
Justifying the, the dollars that theywere, charging, based off of, you know,
(04:37):
the demographics of who viewerships.
I put presentations together for that.
And then, I was trying to decide ifI wanted to go back to grad school.
I got a degree in communications.
after the two years at the new station,I was trying to figure out, I was at
this intersection of what do I do next?
I wanted to challenge myself more.
(04:58):
So was it go to grad school,or what else was out there?
And I knew I liked sales, soI, I figured that part out.
in my quest to, to kind of, figureout what that next step was.
I started meeting with one ofmy parents' friends, just to
hear what their council was.
And I met with this woman, NoraHannah, who was a president of
(05:20):
a company called, Landis Score.
I was really impressed by her,just her demeanor and her insight
and, had a great conversation.
And the company was basically, they doaerial photographs of land on one page.
and then there was data on theopposite page, that said, these are
(05:44):
how many homes are being built here.
These are the square footagesand just, even commercial stuff.
that was kind of my entree of, theconversation I had with her was
getting insight into her world.
But at the same time, they actuallyhad a, a position available
at this, at this, at her job.
And it was on the, market researchside, the market research, you
(06:07):
know, the data that correspondedwith the aerial pho photographs.
And it was, through that conversation thatI ended up interviewing with the company,
and landed a, a job in a sales role.
And I was coveringPhoenix, Vegas, and Tucson.
And basically I was selling this,product that, was the, the market
(06:31):
research component again, of the aerial.
That market research data is also putinto a software package that developers
could use to help in their due diligenceof, looking at a particular site.
There is a mapping interface to it.
You could do like a 20 mile radius lookingat a particular site and saying, how is
(06:52):
the sales activity for these particularbuilders with this square footage?
like 150 variables thatthey, accounted for.
And so.
I covered Phoenix, Vegas, Tucson.
Loved it.
It, that job really feltlike my first career job.
and worked there for over a year.
(07:13):
encountered kind of a, a unique experienceor maybe not too new, u unique, but I had
a situation with, I, I don't know how muchI would get into it, but a situation with
a boss that made me feel uncomfortable.
It just this way he is going througha divorce and what turned from,
I love my job, turned to, ooh,this feels really uncomfortable,
but not sure what to do with it.
(07:35):
at that time there was a land broker whowas a client and also a family friend,
and he, found out that I was just notquite comfortable with what I was, the,
the culture of the business that I was at.
And he said, well, why don'tyou come in and talk to me?
It was just kind of likeall these little doors open.
(07:56):
and so I went in and talked to himand this person, Nate Nathan is one of
the largest land brokers in Arizona,and he has an amazing reputation,
creates his employees like gold.
And I didn't really do a lot ofdue diligence myself in terms of
(08:16):
what the job scope was, would be.
I just knew that he was likethe best boss to work for.
So like, okay, well I'm in this situation,so I'm gonna go to that situation.
and
what, Cammie, you're makingcoffee and lunch now for the rest
of your life, but you, you'regonna enjoy doing it, you know?
Exactly,
exactly.
but ultimately that job, I'm so,giving you the long history and
(08:39):
it'll, I'll land here in a second,but, that job entitled, Going to Nate
is very good about market research.
He had his own program where he wentto municipalities, found out who
was going through the entitlementprocess, what the status was, and
he had people that were in chargeof filling the, the market research.
(09:01):
And so he had me go and, and do someof the, legwork for finding data.
And I quickly found out that Ireally like people and really
enjoy the sales side of things.
and I was kind of at another crossroadof teeing the road as far as now
I love the, who I was working for,but didn't really like the job.
(09:26):
So before I loved the job, hadsome challenges with who I was
working for, and, and here we are.
so I was confused.
I was confused on wheredo I go, what do I do?
And at that point I, I literallylike, the money was amazing.
But I actually went througha little depression, just
kind of identifying who am I?
What do I wanna do with my life?
And at that point my dad said,well, why don't you come and
(09:47):
just check out working with us?
I,
How old are you at the time then?
so I was in my late twenties at that time.
So you're still, I I've gotunderwear older than you then.
So you're, you're, you're, you'rebasically just a kid trying to figure it
Yeah, yeah.
And putting a lot of pressure onmyself all the while again, 'cause when
you have, you know, very successfulparents, it just seems like, oh,
(10:10):
that's what you're supposed to do.
Just be successful.
I don't know what at what,but you need to be successful.
So anyway.
parents and, sorry, from jumping in here,
Yeah.
were they working togetherin the business like
Yes,
partnership?
Okay.
yes, yes.
so I'll say, I ended up workingwith my parents, came into Camelot
and have been here for 20 years.
(10:31):
And it's, there's been no turning back.
However, to your question with myparents, so both my grandparents worked
together and my parents worked together.
So, which that I think is a unicorn,you know, in of itself, in that they
were successful in working together.
they both complimented eachother in, their, were their
(10:55):
deficiencies of compensate foreach other's deficiencies or so.
but it was interesting growing upin that so many dinner conversations
and conversations within thehouse were about home building.
So going back to the jobs thatI mentioned leading into working
at Camelot or what became CameronCustom, it was like connecting.
(11:20):
Dots from all the dinner conversations.
Like, oh, I, I, that'show that, that works.
Oh.
That's like, things came tolife, which was kind of fun.
So
Have you pulled your husband intoit or he's doing his own thing?
he, he, is into his own thing.
He has a CPA firm and, I'veseen my parents work and they
(11:40):
still work together to this day.
but I, at some level, I actuallylike having my space and having
my own lane and coming home andhaving it be something different.
But it's not that, I don't know.
One day I'm 50, so it's not like Ihave a huge runway, but I don't know
if one day he would get involved.
(12:01):
but for now he has his own CPA firm.
Yeah, it's an interesting mix.
'cause I don't wanna say a lot,but there you'll, you'll see.
The builder predominantly, youknow, he's the guy, he's doing
whatever, and the wife will do thelogistics in the back end, maybe the
Mm-hmm.
and accounting.
but you've gotta find that balance thatit's not always about work, because
(12:22):
if it's with you 24 7, you're lyingin bed trying to have sex and you're
talking about nails and whatever, like,
Well, that conversation nevercomes up with my parents.
I, I put my ears between my,my fingers, between my ears.
Although, there was, growingup, my parents did try to have,
very, detailed places where theywould stop work conversation.
(12:44):
I remember at one pointit was like 96th Street.
We're stopping work conversations.
Like, that's it, that's the boundary.
So,
great.
So did, do you find that, foryou, do you have a balance?
Like you seem like you're very driven
mm,
you latch onto something that you like?
It's all encompassing.
I'm not balanced.
I'll be, I'll be
(13:04):
you're all or nothing.
Is that kind of how that works?
it.
So I will say it ebbs and flows.
I think there's different chaptersmaybe in your life, or this is what
I am witnessing to life, is I feellike there are different chapters
in your life where you reallyhyper-focused on different aspects.
And, for me right now, now also havingstarted this custom vision within
(13:27):
my family's business for the pastfive years, it's, definitely work
has, has taken up more of my time.
and I think right now the pedals tothe metal, but I hope to be able to
ease up a little bit, because I thinkthere is something to be said about
having balance and, it makes you a, Iknow ultimately it makes you a better
(13:50):
worker when you have balance or, I don'tknow if balance is such a right word,
because I don't know if we all can havebalance, but I think just knowing that.
that you can actually, like you've,you've got the work, you've got family,
you want to go to the gym, I wanna
Yeah,
book.
Maybe just go to the beach.
So know balance is kind oflike an Oprah cliche, if you
(14:12):
yeah,
I don't know a better word for that.
having a life
yeah,
yeah.
So I'm, I'm working on that in my head asI've been very just hyper-focused on work.
Like, okay, this is, this is a chapter.
It's not gonna be this way forever.
And I have a goal, but notbeing this way forever.
(14:33):
So I need to really be trueto myself and honor that, you
know, internal conversation.
We'll come back to the custom side.
Let's go back to Camelot.
Is it fair to say that you're thequeen of the lake, holding the sword
in the true story of Camelot as.
I, you know, so just a little,squirrel moment on that.
(14:54):
ironically.
My grandparents, when they startedthe business, they didn't know
what they were gonna call it.
And my dad had just come home fromseeing the movie Camelot, and he said,
I know what we can call it Camelo.
It's the perfect place to live.
So,
So your dad was Richard Harris then?
He was the king was, was it Richard Harris
I don't,
(15:14):
I think
I don't, I, you know, I was, I'mold, but I guess I'm not that
old 'cause I don't remember.
so.
I'll go back to my default.
I'm older than you.
I've got underwear older thanyou that I still wear, so
I'll just, we'll leave it at
Okay.
I'll trust you.
Let's go back to, so you'rein the family business now
(15:35):
Mm-hmm.
and you've got this eclectic skillsetthat you've picked up along the way.
You're a communications
Mm-hmm.
Mm-hmm.
passion for marketing and advertising.
you did, I, I don't wanna say software,but you did the technology side of
mapping and pulling data together.
So I take it that you're, you'rean odd duck that you're spatial,
(15:55):
Mm-hmm.
But you strike me asbeing very analytical too.
two come together.
are you asking a questionor is that a statement?
Sorry.
prove me wrong.
Maybe I, I'm, I'm just, from whatI'm gathering, you've got this
eclectic skillset, which is veryrare you can see the data, but at the
Hmm.
you're a big thinker,
(16:16):
emotionally and analyticallyputting the two together.
I don't know if, if I can havethat perspective to provide you,
maybe someone else can say, yeah,that, that is Cammi skillset.
But I would say the evolution of goingfrom that experience of looking at data.
Has definitely been a foundation towork from and understand, hey, we gotta
(16:39):
look at the data, look at the numbers.
so I find myself, just reflectingfrom time to time, what, how is
the market, how are things looking?
And I think as a business leaderthat's important, you know, insight
to continue getting a pulse on.
So let, let's jump on that for a second.
So the skillset youbrought over to Camelot.
(17:01):
how was it received you know,our daughter has come home to
work in the family business.
you have to, do I word this?
Did you have to fight for yourposition prove that you actually
knew what you were talking about asopposed to, oh, let's just give her
some toys and let her do whatever.
And I
Yeah.
Yeah.
No, it's, it's a fair.
(17:24):
When you're in a family business,there's so many dynamics that come
into play, and how much of it isyour parents kind of driving that
or your own internal narrative?
Because you've put in your head, youknow, you're perceiving things in a
certain way that aren't even legit.
but I would say for myself, yes,I felt like I had to prove myself.
(17:45):
I had to prove to, my father, who isvery much a, someone just talking by is
very much, I don't know if you're familiarwith the DISC profile, but he is like
off the charts, d like literally offthe charts d and so everything is real
quick and just give it to me and what'sgoing and what's gonna be the next thing.
And and so, and, and in additionto that, he sometimes would get
(18:09):
into the weeds of something.
So it was challenging for meto feel confident under that.
energy with my dad, and it took me timeto kind of find confidence within myself
and feel solid within myself to knowI, I have the information, I have the
(18:30):
intellect to be able to give my insightand give perspective, but it took a
long time for me to settle into that.
was there like, for lackof a better word, an
oh yeah, there was a big aha.
it and you said, yeah, this is me.
I own this now.
Well, there are two aha moments.
The one is kind of a funny one.
(18:51):
so the first one was when Iwas working really close with
my dad on sales and marketing.
And there's a period of time where, we hadthis community, it's called Whitehorse.
It's was garnered a ton of attentionhere in the, in the, in the local market.
And we were at the pointof putting signage up.
(19:14):
It was in the infancy of thecommunity, and there was a site
sign that there was like a five footdifference in terms of location.
I had it installed in one spotand my dad's like, oh no, I
need it installed like this.
And it was such a subjectivething that I told him.
It was the first time I was 40 and I toldhim, and I'm like, are you kidding me?
(19:36):
I can't make a decision, excuse mylanguage, but about a fucking sign.
Like it was, it was so liberating.
And I would say that was one of thosechanging moments where I kind of felt
like I could speak for myself and my,we both kind of jumped back, I think.
the other aha moment was when, oneof my first customs where I had.
(20:02):
A team around me and by team for,for the client, the architect, the
interior designer, the landscapearchitect, all at the table at the
beginning of the, project where it waslike, let's hear the client's vision.
It was just the most dreamy experienceof this is how this is done.
And then I looked at, I had a signinstalled that said Cameron Custom
(20:24):
shortly before that, and I just lookedat the sign and looked at the people.
I'm like, oh my gosh, this is pretty cool.
I just had to pinch myself.
Wow, you've come a long way.
Thank you.
Wow.
Wow, wow.
Wow.
I, I, I'm, I'm trying to think of a,a question to go there, but I, I'm,
I'm actually feeling what trying tofeel, what you have experienced because
you are now commanding the table.
(20:45):
It's like you're the captainof the enterprise and now
Mm-hmm.
on you on, in terms of the direction.
So ultimately in the company,let's go back a step.
You're in Arizona.
Is there a, a specific areathat you guys specialize in?
So the, the metro area, Maricopa County,within, both the custom and traditional
(21:06):
side, north Scottsdale, we have some,nor Scottsdale is a huge, market for us.
And then out side is Scottsdale.
We have some projects in Peoria,Phoenix, pv, an area called Gilbert.
So,
can I, on average, how manydoors would you do per year?
(21:27):
so on the traditional side, I, Iwill say, we are building somewhere
between, or closing somewherebetween 40 and 60 homes a year.
And then on the custom side,I have 10 homes that are
under construction right now.
So, in backlog?
is the custom side, is that your baby
Mm-hmm.
Camelot?
Yeah.
So I, I wanna ask, so everything'sgoing great, I take it, but then
(21:51):
you get this notion that you wantto take it in a different direction
or there's, almost like you, sincewe're talking about Camelot, it,
Yeah.
archetype of the hero's journey.
There's something calling you greatness.
you're, you're, you're nothappy with where you're sitting.
It's almost like Star Wars.
There's the message, queen Leia isin trouble, and it, it's almost like
(22:13):
this message is coming to Cammie.
There's more out therein the, is it something
Love it.
was it that pulled you from where
There was
to where you are?
internal, there's an internal calling.
I would say.
There was a collective trifecta.
so I did have a yearning to be able to,spread my wings a little bit more from.
(22:36):
What I was experiencingworking with my dad.
He is, he is just a very strongpersonality, so it's hard to grow and
make decisions under him or beside him.
and so we at the same time hadtalked about, in a strategic planning
session we work with, we work offof EOS, we follow traction, the
(22:57):
entrepreneur operating system.
We follow traction.
And we had about seven or eight yearsago, we started working with a consultant
for that program and we put a 10 yearvision of being cycle protected by 2030.
That was kind of the, you know,we all had been around when in oh
(23:18):
eight when that occurred, and sothat we all have scars from that.
and as we were just developingthe business, looking at
the 1 3, 5 year tenure.
What did that look like?
And we came up with being cycle protected,which included, like what are ideas with
that label and custom remodel, singlefamily rental communities, there is
(23:42):
just potpourri of ideas that came up.
And, so I kind of latched on to thecustom remodel and there was a
period of time where, well, I don'tknow how far, how detailed we wanna
go, but I mentioned as a trifecta.
So I definitely had a calling.
We had this experience of,just strategic planning.
(24:06):
And then I had a girlfriend that reachedout who, was a friend of a friend who
bought a Camelot home that was fromlike the 1970s, hadn't been touched.
This was in like 2015 ish, 16.
And she reached out and said, Hey,Cammy, would you be interested?
Just bought this house.
Would you be interestedin doing a remodel?
And we hadn't reallytouched that category.
(24:31):
And with all of this behind me, it kindof was like, just fell into my lap,
the opportunity to do this remodel.
And so I was very transparentwith her and just said, Hey,
you know, I'm green at this.
Let's see how it goes.
And she was ready for the ride.
And so that, was really the,the beginning of my journey.
(24:54):
and at that time I was pulling resourcesfrom the mothership, from Camelot.
and really I would say I did her remodel.
I did a few more remodels,so I started with remodels.
And then I was pulling from theresources from the mothership.
And then, around three years ago, I,well, two, another thing happened.
(25:18):
my brother got involved in thebusiness my brother who wanted
nothing to do with the business.
came, got involved, mentionedto my dad, Hey, I'd like to
be doing what Cammy's doing.
And my dad said, well, and thatwas sales and marketing my dad and
doing the, the remodels on the side.
And my dad said, well, that'sfine, but you need to ask Cammy.
(25:39):
And so, that was really the push tohave the conversation with my parents
as far as, Hey, I'm okay if he wants todo that, that will free me up to really
focus on this custom remodel division.
So that was around 2020.
Then, around 20, about three years ago, Iguess that'd be 2022, I started hiring my
(26:04):
own team and really professionalized it.
And that's here we are today.
Did already have an eyefor the remodeling side?
Like, uh, let's put a bathroom here.
We need marble tile there.
Like, was that somethingalready instilled in you or.
I wouldn't say, from a designperspective, I grew up with a father
(26:26):
and, and a mother, but mostly a fatherthat was really into design, but he was
never the one that was dreaming it up.
He would find the talent andhow the talent execute the job.
And so that's more themodel that I am under.
I so appreciate people that can dreamup design and, if someone presents
(26:47):
a couple options, I have enough.
Believe design talent to say, okay,that will look good, but to dream it up.
No, it's more, for me, it was more theopportunity to have a business and the
systems and processes and the people and,the infrastructure of a business that
I was interested in, challenging myselfto see if I could, you know, execute on
(27:09):
I, I, I just love the fact, okay.
I, I got no experience at this.
I got no eye for it.
Are you still friends with.
This girly,
I am, I am.
obviously it was a success story.
It
Yeah.
Yeah, yeah.
I mean, there weredefinitely bumps in the road.
it wasn't, like a smooth process.
but she was patient and had confidenceand I think had really confidence that we
(27:37):
would get it done and do the right thing.
And that at the end of the day for me is.
Everything.
You know, I may not know exactly how todo something, but I know that I can find
the resources to help me get completeit and, um, just hope that people have
patience with me along, along the way.
(27:57):
And I think I'm a very straightforward,ethical person, so I think people
trust me and I haven't done anythingto have them not trust me, so.
You would make for, I was gonna saygood king, but obviously a good queen.
You, you, you, you're smartenough to have a vision, right?
Obviously you've got a command thatpeople respect, it's not about your ego
(28:23):
Mm-hmm.
made it very clear that if I don'tknow the answers, I'm gonna surround
myself with the people that do.
Mm-hmm.
not threatened by people
Mm-hmm.
smarter.
Mm-hmm.
wise enough to harness that
Yeah.
little kingdom, you
Yeah.
milking
Yeah.
narrative as far as we can go.
and you know, so I applaud you, you know,
Thank you.
I would say that's something that wasreally instilled in me in my upbringing
(28:46):
was hire people that are smarter than you.
well, it was hard for me to feel confidentwith my father, who I just think the world
of and think he knows he's all knowing.
I have a sense of confidence beingaround people and then actually
inspiration and excitement when I'maround people that are talented and
(29:07):
they're laying, and to bring all thosepeople together is what gives me joy.
I, I'm wondering if under yourfather's influence, I'm not saying,
you know, it made you tough.
Like Clint Eastwood, you're gonnawalk into a bar and take on a brawl.
But within the constructiontrades, you need to be tough.
Mm-hmm.
people are gonna respect
Mm-hmm.
(29:27):
saying just because you're awoman, but you are a woman.
So there's that part of the process.
You find that.
I say under your father's shadow.
'cause it sounds kind of
Um,
it's actually my mother.
Let me, let me, let me add alittle twist, a plot twist.
So my mom, she is, she can be spicy.
(29:48):
Um, she's very, direct.
So going back to that disc analogy, if,for people that know it, she is a cd.
So she's very precise and drivenand, she has been a huge role,
role model for me in, just beingconfident in her, in herself.
(30:09):
I'll give you another example of somethingyou think I've got, like just a sailor's
mouth or trucker's mouth, which I probablydo, but that is from my mom as well.
so I was at a, networking event.
It was for architects, and therewas an architect that I wanted to
meet, and I walked up to him and,he turned to me and just kind of did
(30:31):
like this one over saying, oh, sowho are you, the marketing person?
And I said, no, I'm the fucking owner.
And so, and so, it's kind of like I, I,there's just something inside me that
I am very soft and kind and warm, butthere is a, there's just a visceral,
(30:55):
like, no, this is who I am and I'mconfident with it, and, let's move on.
And so he, he just gave me a, acheers and chuckled and I feel like
I earned his respect with that.
So,
I think the old adage is be yourselfbecause everyone else is taken.
yeah.
So the, and I'd I'd rather have anauthentic Cammy, you know, a bit bruised
(31:19):
around the edges and worn around.
But, you know, like, kind ofsay it the way you mean it.
it seems like you and I suffer from thesame affliction that can be thinking.
I, I call it a Homer Simpson moment mybrain is two steps ahead of my mouth and
then I have to wonder, okay, did I thinkthat out loud or did I actually say it?
Yeah.
(31:39):
when I was public speaking, I, I maybehave a thousand realtors at a time.
That's not a good thing to have
Yeah.
because they'll let youknow pretty quickly.
Aw.
Getting back to your mom, I'm, I'mreally fascinated that, so it almost,
if the rules reversed that your mom wasas strong as your father rather than
(32:00):
holding you down, she actually encouragedyou, so you actually garnered from your
Yeah.
and
I guess you would say that.
I never really thought ofit from that perspective.
It's interesting when youdo these conversations, just
the, reflecting back on life.
Yeah.
I would say.
have the opposite, which is the mother,I, I'm sure you probably heard this
(32:21):
concept of the devouring mother.
So what they do is ifyour dad is that strong
Mm-hmm.
you're trying to compete in your dad'sworld, the instinct would be for your
mother to hug you and care for you andprotect you from the big bad wolf that is
Yeah, no.
aspect of smothering you, she'snot allowing you to be released
into the world to fall down.
(32:43):
know, pick yourself up, make yourmistakes, and learn from them.
So it actually inhibits youfrom blossoming into the
person that you've become.
Yeah.
If anything, it was the bestrole, the best dynamic of role
models to have, because my dadis a very strong businessman.
Like he just, there's some people thatyou come across and you can just feel it.
(33:06):
And my mom was able to navigateand be her own person, her
own, have her own strengths.
and there are times when theybutt butt heads on decisions and
some of those butting of heads.
where my mom took, went aheadand my dad was giving his, like,
(33:27):
putting his, his heels in the sand.
my mom kept pushing and we've had a coupleof really awesome successes as a result.
So I witnessed firsthand that, you know,while my dad is really strong, he isn't
necessarily all knowing and there is roomfor, different insight and opinions and,
(33:47):
you know, you take that and run with it.
It's like the perfect Arizona metaphor.
Your dad's the mountain and yourmother's the stream that wears him out
Yep.
goes around, right?
100%. 100%. Yeah.
Yeah.
dad's still obviously in the trades now,like he's still running the company and.
He, so we have, on the Camelot side,we have, a professional team of,
(34:13):
C-O-O-C-F-O that run the day to day.
he is now, I mean my, he is not old.
My dad was 20 when he had me,so he's, 70 or just gonna be 72.
And he's one of those thathasn't worked a day in his life.
So I don't see him ever retiring.
but he isn't here 24 7.
(34:36):
He is out golfing.
And, so I don't know ifI answered your question.
Oh, that's good.
So he, he's not in, he overseesit, but he's not swinging a hammer.
Yeah.
And this goes back to
the observation for meof witnessing my parents.
Just the ebb and flow of life.
Like there are times when work wasreally intense and now I can see
(34:57):
them kind of enjoying life more.
So I know that there's, you know, thereare different chapters of life where
work is a little more tense, kids aremore intense, and it's just like giving
yourself the grace not to judge yourselftoo much of, oh my gosh, I'm too
focused on this, or too focused on that.
You know, I think having the, abilityto step back and say, it's okay.
(35:20):
I, you know, this is,is what it is right now.
And, not judge yourself so hard.
I guess the big questionis, is what's the why?
You know, why you doing this?
Are, are, are you tryingto build a legacy?
Are you doing this becauseyou want to get rich?
because there's gotta be more toit than just homes because that's
Yeah.
that's taking you somewhere.
(35:42):
So I would.
is, what's that somewhere?
I would say my biggest whyis, just like to learn.
I love people, I love, and this isa vehicle to test myself and see.
you know, it's, at the end of theday, the product is pretty amazing
(36:02):
that you get to witness, from dirtto a family moving into their home.
that in of itself is amazing, butreally, I don't know what it is.
I was not a good student and it took meuntil college to figure out how to learn.
And ever since that point, I found arhythm of pushing myself and learning.
(36:26):
And the, just the, the high that youget from that, like just there's a sense
of accomplishment that I just love so.
Definitely this business is not easy.
There are days.
I'm like,
yeah.
There's an aspect to it thatbuilders, they either gloss
over or they don't realize it.
You kind of tapped on it, you, youknow, open the door, so to speak.
(36:49):
You know?
'cause we're talking about
yeah,
that we, you talk about the feeling,the feeling that you get when
families are moving into the house.
Right.
But builders, I don't want, I, I'm,I'm still looking for this word.
Maybe you can help me.
I, I don't wanna say hero.
'cause when I think hero,I, I think of a fireman, a
yeah.
somebody that sees, okay,there is danger, right?
Right.
sign says danger.
(37:11):
And instead of instinctivelyturning around and running for the
buckwheat like everybody else would,
Mm-hmm.
around, they run right into it.
Mm-hmm.
a firefighter
Mm-hmm.
in and they know what the perils
Mm-hmm.
That could be potentially waitingon the other side, but they do it
anyways because they know the greatbenefit and good that they're bringing
I love this analogy.
I'm gonna use this in mynext business meeting.
(37:34):
So they, they don'tquantify that in their head.
It just, it's almost in, I don'twanna say it's instinctive,
because if you have no fear, you're
Yeah, yeah.
You wanna have here?
No, there's,
is that.
Fear is the rudder.
But let me finish off this
yeah.
where I'm going withthis is with builders.
build this house and you forget how
(37:54):
Mm-hmm.
how many lives that you
Mm-hmm.
you've got your employee,
right?
You've
got trades, you've
Mm-hmm.
that you buy from.
You've got the restaurant down thestreet, or the coffee truck that comes in.
Everybody that you touch is somehowBenefiting from the fact that Tammy's
little lily white foot has touched the
(38:14):
Mm-hmm.
But then when you take that ontothe other side from the people
that have bought one of your
Mm-hmm.
I don't know how easy it isfor you to put, what's an
average price point for a home.
So on for the custom right now we'reabout like, let's say four or 5 million.
5 million.
Okay, let's go down to average person.
Let's say even 700,000, like, you know,like I've got that in my back pocket, but
(38:37):
average appreciation in normal market,
Mm-hmm.
10%,
Mm-hmm.
Mm-hmm.
So at the end of that first year,they've got 70,000 in equity.
Mm-hmm.
Now, I don't know about you, but I, I'dbe hard pressed to sock away grand a year.
So what you're actually doing,not only have you put a roof over
their head, but you're buildingsustainable, what, what's the word?
(39:00):
Not,
Well, equity, they're just, yeah,
but it's, it's equity.
It, it's a
yeah, yeah,
So I can either now hand thishouse off to my kids, or at
the end of it I can cash out.
Now I've got like amillion bucks in the bank,
that's the thing thatbuilders forget about
Yeah.
that they have on the financial stabilitythat they're creating for families and
It's,
it's a vehicle to that,it is a vehicle to that.
(39:23):
of that word.
What's the, the word that would manifestthat would best encapsulate that?
I, I, I
Hmm.
am struggling to figure outwhat that word would be.
I don't know if I'm gonna come up witha word right at this moment, but it
is definitely doesn't, it doesn't,fall on me as far as, observing
everything that you just communicated.
(39:43):
When I come to the sites and I seethe trades and see all the trucks or,
we have trade depreciation partiesand to see how many people, how
many people's lives are impacted.
I mean, it is, it is amazing.
And there's a sensation that just is so.
(40:03):
all consuming in, in, in gratitude.
Like, to be able to have the ability tomake that kind of impact is really epic.
And then for me, one of my first customsthat I did with this team, I just
recently closed and it was a, a house.
I was on a side of a mountain, so it tooka long time to get the site work done.
(40:26):
and this family was just so sweet.
and they are very spiritual to thepoint that they had a, a prayer room.
and during the changeover from usgiving him the keys, they, they
included me in kind of a ceremony andit was just like, it brought tears
(40:49):
to my eyes, just the beauty of it.
And, To be able to be part of that.
And then in addition, their kidsgave me tours of where the rooms
are gonna be and it just, itmade the struggle so worthwhile.
There, there's your impact.
know, again, going back to beingthe benevolent queen over your
(41:10):
subjects, like, you know, way to go.
Wow.
I don't know where to take it from.
That, that, that, that'ssuch a great story.
Well, actually I do,I've got a thought here.
So how is the company, don'twanna say divided, but ultimately
Mm-hmm.
your mother and fatherare going to step aside.
Is the legacy going tocontinue through you?
Like, is it set up in such a waythat you're buying the company you've
(41:32):
invested with your time, or is itgoing to be positioned in such a
way that it's a sale to investors?
Has that been thought out?
It has, and I would say, Iwill have more to that story.
It hasn't been publicly announcedhow that transition is taking place.
But if you wanna have round two of thisconversation, probably in September,
(41:55):
I can tell you what's behind that door.
but it has been thought out.
Yeah.
The reason I ask that is manybuilders don't think that far through
Mm-hmm.
for some builders, how do I it?
It's a glorified job.
It's something that they go to every
Mm-hmm.
And the sad truth is builder triesto balance so many different things.
As you've discovered whenyou came into the business.
(42:17):
I'm the accountant, I do the invoices,I do the specs, I do, oh, changeovers.
Like you're doing everything.
And as a result of it, you're consumedin this gelatinous mass, and you don't
have the freedom to step back and go,okay, where do I want to take this thing?
And so I can't say it's mine, butMichael Gerber Emus said it that if I'm
working the business, I never have theopportunity to step back and work on the
(42:41):
On the business.
Yeah.
And that is so, so, so critical.
So, we, as I mentioned earlier,we work off of, um, this EOS,
entrepreneur operating system.
And whether it be that or somethingelse, we do take, on a quarterly
basis, we take a day to just kindof step back, look at our goals.
(43:05):
well we should say on an annual basis.
We take two days or we step back,look at our goals, really define what
do we wanna accomplish this year,what is our 1 3, 5, 10 year goal?
And on that was both diversificationand succession planning.
So it was only through that, throughtaking the days and it's just a
(43:25):
couple days and having actuallysomeone from the outside come in and
help facilitate so you stay on trackand focused on the conversation.
it was through that writing it onpaper and coming back and checking
on it on a quarterly basis.
How are we, you know, moving forwardwith our goals that we were able
to bring many things to light.
(43:46):
And in fact, going back sevenyears and doing this process,
pretty much everything that we havewritten down has come to fruition.
It is wild to look back and see,including, I don't know if you're
familiar with, our big hairy,audacious goal was to, be, an hq,
national Housing Quality Award.
Gold.
I don't know if you're familiar withthat, but it's through Pro Builder.
(44:09):
it's a, it's a. Herculeaneffort to go through, and
ultimately we ended up with gold.
So I can unpack that more, but yeah.
Way to go it.
It's interesting, so a lot ofcompanies will pay to have.
Here's our pretty business plan.
Here's our mission, you know, missionstatement, because that was all cool.
(44:30):
Once upon a time, it's all done.
And they put it in a drawer somewhere
Mm-hmm.
about it.
Mm-hmm.
you've discovered thatit's a living document.
Mm-hmm.
you memorialize it by puttingsomething on paper and you revisit it,
Mm-hmm.
like that compass that tells you if,if you're savvy enough to look at it,
Yeah.
track or you're way off
Right, right.
(44:50):
Yeah, I can't underscore theimportance of the investment of time
and, and really taking the time tosit back and, and assess things.
Well if you're sitting back, somebodyelse is going to eat your lunch.
Right?
So it's all about being strategicand you've got the plan.
So speaking of lunch and no freelunches, you obviously have sweat
(45:14):
equity in the company, right?
And you, you've workedyour way up the ladder.
I, I'm trying to say this respectfully.
Yeah.
Your brother shows up and says, Hey, momand dad, I wanna work in the company.
What's
Yeah,
Like how, how does that impact you?
Because obviously you've earned yourspot, as you've clearly said, because
you've been in your dad's shadow
(45:34):
yeah.
had the aha moment to push himback and kid brother just shows
up and says, okay, where do I.
Yeah.
I would say that similar to, my parentshaving separate lanes to focus on, the,
the benefit of my brother coming intothe business is he is very design savvy.
So when he, we have a gentlemanthat's worked, I'm telling this story.
(45:58):
It all sounds like.
Rainbows and unicorns andwe, we have our struggles.
But I will say some things have,have really worked out for us.
And, there's a gentleman that hasbeen my dad's sidekick for, he's
worked in the business for 40 years.
and he was the design person for my dad.
So who was gonna fill thoseshoes is always a question for me.
(46:21):
'cause I just, I too rely somuch on, his name is Mike Brecky.
I adore him.
He is like a brother from another mother.
anyway, my brother who wanted nothing,ironically, nothing to do with the
family business, like I was indifferent.
But he, he talked growing up.
If we talked about family business,he would stop everyone and say,
(46:41):
we're not talking about that.
He was a musician.
And, upon graduating fromcollege, after my parents, my dad
invested, my parents collectivelyinvested a ton in his education.
He wanted to be a musician.
And my dad was just like, what?
What?
And my mom reminded my dad to just, youknow, you want your kids to be happy.
(47:04):
Well, 10 years down the road nowhe's 10 years younger than me.
So 10 years down the road ofhim in the music industry, he
is able to be self-sufficient.
So, you know, he did succeed from thatperspective, but it does not provide
the lifestyle that he grew up with.
And he, this is like someone that is notmaterialistic, but 10 years down the road,
(47:25):
wanted to start a family and get married.
And they weren't, the women that hewas interested in definitely weren't
interested in the, I hate to say thewedding singer, but the wedding singer.
And so there was a day when myparents were out golfing and they
were looking, they were talking aboutwork, and my brother was there and
they talked about needing a salesassociate for a particular community.
(47:47):
Trent opened his mouth andsaid, well, I'd be interested.
And we all like ourjaws just hit the floor.
And when I heard that, I waslike, he's gonna be our Mike Reck
because of that, that creative.
And he, he has, it's come to fruition.
Now, there are challenges becausewe still have Mike, we still have my
(48:08):
brother Trent, and then we have my dad.
And so sometimes there are too manycooks in the kitchen and who ultimately
gets to say on what the designis gonna be on particular things.
This is on the traditional side thathas its own, you know, challenges
that we have to work through.
But at the end of the day, having mybrother on board has been a blessing.
So.
(48:29):
So, and you don't have to answerthis because obviously to be continued
in September when we talk about thelegacy of where it goes, does your
brother have to buy in the company?
And I'm asking this
Yeah,
this is a common path
yeah.
builders will come down.
They, got a, a, a siblingthat's working in the business.
(48:50):
May, there's two at homethat have no interest in it
Mm-hmm.
But how do you divide up thekingdom when that time comes?
That
Sure.
no longer want to be there?
So there's the, you know, the overarchingbusiness and buying into that.
But what my parents did, Idunno if this will help anyone.
So I went have ownership on thecustom division and, started
(49:14):
that side of the business.
Then my brother, worked ona community and my parents.
Created, there's an LLC for me,there's an LLC for my brother,
and he gained ownership on that.
So it was kind of like a steppingstone in terms of ownership to the,
he each community then an LLC?
(49:35):
Is that how
each community isn't an LLC for onthe, on the traditional side, yeah.
The business.
So
in essence, was a companywithin the company,
yes.
Yep,
you.
So everything's dependenton the mothership.
yep, yep.
And then again, I will gladly shareif everything, all the stars align,
(49:56):
what we, what we end up doing.
It's, it's still within thefamily, lemme just put it that way.
It's not, we're selling 10outside, like a, you know, private
investor or anything like that, so.
Yeah, I guess where I'm going with it,there, there's actually a plan in place
again, siblings don't feel disjointed or
Mm-hmm.
you, as the sweat equity person,don't, and I don't like make it
(50:20):
sound like you're being cheated, but
Yeah.
No,
for this, you know what I mean?
no.
I mean there, definitely hasbeen periods of time where
it's like information comes up.
I have felt a little unsettled asfar as how is this gonna be handled?
And we work it, we worked it through So,to a space that seems relatively fair.
(50:44):
So the fact that no shots havebeen fired, everything's working.
Okay.
Exactly.
Yes.
Knock, let's knock on wood on that one.
Yes.
Um, let's talk a little bit about money.
when you guys are doing your spec
are you funding with investors?
Are you doing it internally, likehaving your own skin in the game?
Are you using banks?
What's your relationship withmoney to be able to fund a project?
(51:07):
So right now it's been,basically, internal.
We've been investing internally, howeverwe are going to, so within the, the
custom side right now I mentioned Ihave 10 homes that are in the ground.
to those have been specs and we just have,with the internal resources, we've been
(51:30):
able to use the equity within the company.
in the long run, we will geta line of credit from a bank
to help with the funding.
we have a line, but we haven'ttapped into it, if that makes sense.
We just have used our internal.
But as,
really crucial in terms ofgrowth and where you want to be.
So the understanding of moneyand how to leverage that.
Versus the risk that's associated whenyou're using your own money, like, you
(51:54):
oh yeah.
So what, talk about the diversification.
So, one of the benefits of the custom,I just mentioned 10, two are specs.
The other eight are clientsand they own the lots.
It's a draw basis as faras they do monthly draws.
So they're financing the build, whichis completely different than on the
(52:18):
traditional side of the business wherewe do have a line of credit and, and
you know, there's exposure and risk andall the things that go along with that.
Yeah.
It's that understanding of money.
It's a vehicle to be used, you
Yeah.
Well, let's talk about, you'reestablished, you've been at this
a while, you've become a savvyleader in the company, right?
You've taken your lumps, you'veseen some things, stories to tell.
(52:41):
would you tell.
People that are in the tradesright now that wanna make that
transition from a contractor.
Now they're looking at building.
Like typically you've got a guythat's pouring concrete that
Mm-hmm.
I can do this.
Or it's a framer traditionally thatsays, I want to do more than framing.
I want to get into the
Mm-hmm.
all encompassing side of the build.
Any like sage advice that you could share?
(53:02):
put on a shield, it's gonna be tough.
I would say I have been really blessedin that my parents did support me
from a financial perspective, so theyalmost were my bank at the beginning,
so I didn't have to go through.
That's a whole nother levelof respect that I have for
people that don't have that.
that resource to tap into.
(53:24):
So to be fair, you know, I haven't beenin those shoes, but I would say from the
experience that I had is, start small.
Don't take on more than you can chew.
and, develop.
Just, I would say find a role model orsomeone that you can tap into a coach
(53:47):
that can help coach you through, whetherit be someone that's in another market
and can kind of give you sound adviceof, okay, here's what I'm up against.
How have you handled this?
There's so much to be said about justworking and searching for people that
you can trust and get counsel from andhelp guide you through the process.
(54:09):
It's like you literally teed up the shot.
I just did an interview two hours agowith the professional builder.com uh,
these guys are out of, New Zealand of all
Yes.
Yeah, so I, I was actuallywith Marty in Vegas last week
Okay.
and so, so we hooked up via Facebook,sent messages back and forth and
their company integrity, what theystand for, aligns with sound capital.
(54:33):
The guys that keep my lights onto do the podcast and then that
facilitated a meeting in Vegas tosee what is it that we can do a more,
what's the word, intimate level.
Is
Granular level.
compliment one another?
Yeah,
You want to talk about abunch of hooligans and clowns.
They're just so much fun
I've met them and I don't know,you know, I'd love to talk, uh,
(54:53):
outside of this podcast, I saw themspeak at the Builder Show and was
really impressed and I was curious.
Um.
saying, what do you do like in NewZealand, you're talking about kangaroo.
Well, that's Australia, but still, yeah,like, you know, kangaroo, what are you
telling American builders what to do?
Okay,
about a thousand clients in the US
they, and tell me, I'd be, again, I'mgonna be mindful of your podcast here,
(55:15):
but I'm curious, like, how does that work?
depth.
Yeah.
They've got 40 coaches and theyliterally will take your business.
So you raise your handand say, I need help.
And rather than identify a thing,they'll say, okay, young lady, sit down.
We'll wipe the tears away.
Let's take a deep dive into the business.
(55:35):
And they look at all aspects of it.
And kind of like what we weretalking about at the beginning, that
when you're juggling all plates.
you take what you're making per year,let's say, you know, 200,000, good year.
But when you divide that up by thenumber of hours that you spend, suddenly
that 200,000 becomes 20 bucks an hour.
It's like, I'm better off at McDonald's
(55:56):
Yes.
because I'll get a uniformand they'll feed me.
Yes.
why am I doing this?
So part of what they do is,let's start with the triage.
Where are you hemorrhaging?
What can we do to stop the holes?
And then they build on top of that.
I was really, really fascinated
How did they even,
how did they even start?
Like how,
it started with Marty was a builder gottired of taking on his lumps, realized
(56:19):
that there's gotta be a better way.
It's always, there'sgotta be a better way.
It's
Yeah.
trap.
There's gotta be abetter way to catch mice.
And that's how it started.
But ascension model is at thepoint where builders now are
coming on board as coaches.
But these aren't the buildersthat have lost three fingers
and can't do anything anymore.
These are guys thatare still in the trade,
(56:41):
Mm-hmm.
they come on becausethey want to give back.
So they're sharing what they're doingin the streets that's working, but
more importantly, what doesn't work.
they've become coaches within thecompany to help other builders.
And it's a,
That's really cool.
model.
I love it.
So it's, yeah.
So it's not people that, oh, I've neverbuilt a house before, but here on chapter
two, this is what you should be doing.
(57:02):
They actually ironically reachedout to me, so I need to circle back.
I just like seren serendipity.
It's, it's wild.
Wow.
Wow, wow.
Okay.
Yeah.
gotta, so here's a question, and I'vebeen thinking about this when, because
you've got three generations, ifyou could get into a time machine
and go back to the seventies, andyour grandparents who started off the
(57:22):
company, you know, they're, they're ona site and they're building something.
I don't wanna say whatwisdom, what knowledge would
you want to share with them?
From what you've learned now thatyou think would have an impact
on where they were back then?
Oh gosh.
I wish he could ask my dad that question.
That would be a reallygood question for him.
'cause I'm sure he'd have a lot to say.
(57:44):
what wisdom would I have?
The wisdom would be for my grandfatherto listen to my grandmother, just
continue listening and, and truestory because similar to, similar
to my mom, my grandmother played asimilar role with my grandfather.
She was the one that'slike, here, go and try this.
Told my dad, go try that.
(58:05):
And so the women, I would just say tomy grandfather, like, listen to her.
She knows what she's doing.
And he passed away before she did.
And she went on to, really,build some wealth for herself.
It was pretty epic to,to witness what she did.
So,
suddenly had this flashback toTwin Peaks, the movie I just
(58:26):
see your father or grandfather.
And you guys are the water that'swearing them down in between it, it seems
yeah.
perfect for Arizona.
One more question and thenwe'll kind of wrap it up here.
and not that this is gonna happenbecause you're gonna probably
outlive everybody, but I want youto imagine for a second that, you're
at the pearly gates and there St.
Peter's standing beside you,and he is got an iPad, right?
(58:48):
And right at the top it says Camie story.
And he is flicking through this thing
that's he's, and you're lookingover his shoulder trying to
see what he's looking at.
But he is literally going throughthe story of your life as you're
waiting to find out if you're gonnabe able to go to the other side.
And then he stops and he looks you rightin the eye and he says, no, not yet.
(59:15):
What's that thing that not yetthat you still have to finish?
Oh God, this is a deep question.
I would say giving back, I wouldsay for sure giving back so.
Um, something that had beenworking on this business.
I have a son that's, slightly onthe spectrum and it's been really
(59:37):
challenging for me to balance my timeand hearing you talk about the company.
The, builder associationcompany they just mentioned,
like that just flooded my heartwith the opportunity to help
other builders at some point.
So giving back, having the time, that'sa chapter in my life that I'm looking
(01:00:00):
forward to being able to help others.
Good answer.
Good answer.
I, I asked that question of a guy.
His name's Robert Graham.
He does a lot of consulting work.
Robert's gotta be early.
I mean, he'll slap me when he seesme, but I'm guessing early seventies.
He's got the little bow tie on.
And with the National Home Builders,national Association of Home
(01:00:22):
Builders, he brought in 5,000 members
Wow.
Right.
So there's like a statue ofhim where birds shit on, you
know, somewhere in Washington.
Right?
Because they so revered.
And I asked him that question andhe stops and, and he had this really
Profound look in his eyeand he says, Michael,
(01:00:43):
I still wanna learn more.
'cause I know there'sstill so much out there.
I want to do more because I stillknow there's so much more to do.
And he says, I wanna be more,
Oh
there's still so much toshare with other people.
And it's like, I'm, I'mtrying to fight back the, the
yes.
just, and, and you're righton the same tack as he was.
(01:01:05):
It's maybe he could have been theforgotten father you never had.
Aw,
definitely somebody you wanna hook up.
He's in Colorado, but he would,uh, be a good conversation.
awesome.
Tammy, anything I missed?
Any door that we didn't open, pat, that wedidn't go down that you'd like to pursue?
No, this is fun.
I enjoyed it.
I really enjoyed the conversation andyour way of asking questions and your
(01:01:27):
energy, and it made it really fun.
So thank you for the opportunity.
So if they want to find outmore about your cadre of
companies, where can they go?
I would go to, gosh, I don't know if Iwould go to Camelot or to Cameron Custom.
I'll say both.
camelothomes.com for the mothershipand cameron-custom.com for my world.
(01:01:51):
I'm not gonna say goodbye, KAI'm gonna say to be continued.
Until next time.