Mark as Played
Built by Business - Amazon, E-Commerce, Entrepreneurship
Welcome to Built by Business — the podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.
Episodes
May 22, 2025 • 7 mins
Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.
In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product d...
Mark as Played
May 21, 2025 • 8 mins
May 20, 2025 • 11 mins
In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.
Mark as Played
May 19, 2025 • 5 mins
You’ve probably heard the advice: “Ease back into it.” But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again.
In this episode of Built By ...
Mark as Played
May 18, 2025 • 7 mins
Most sellers obsess over product features, but the best brands in the world aren’t built on what they sell—they’re built on who they connect with.
In this episode of Built By Business, I break down why your product isn’t your bra...
Mark as Played
May 17, 2025 • 14 mins
Amazon just rolled out a new ASIN Performance Alert feature—and we’re already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership.
In this episode of Built By Business, I break down exactly how to set up these al...
Mark as Played
May 16, 2025 • 13 mins
I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambitions hit a wall—meeting after meeting, development quotes piling up, and the crushing cost of training models—until I discovered Jarvio.io and realized sometimes you build it, and sometimes you buy it.
...
Mark as Played
May 15, 2025 • 12 mins
Amazon just dropped a major update to Seller Fulfilled Prime—and it’s going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.
Mark as Played
May 14, 2025 • 10 mins
I’ve sold thousands of online courses—and I’m telling you right now: the traditional course model is dying.
With ChatGPT and other AI tools, people can now get 90% of what most courses teach for free, instantly. The information gap that used to justify $997 price tags? It’s gone.
Mark as Played
May 13, 2025 • 8 mins
The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%.
If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin.
<...Mark as Played
May 12, 2025 • 10 mins
You say you want 7-figure results. But are you actually running your business like a 7-figure brand?
In this Monday episode, we’re breaking down what high-level operators really do — and how you can start acting like one, even if you're still scaling.
Mark as Played
May 11, 2025 • 16 mins
Tariff talks between the U.S. and China have officially started in Switzerland, and they’re expected to continue through Sunday. But before you celebrate the potential for an 80% import tax on Chinese goods, here’s the uncomfortable truth:
These tariffs may actually Read more
Mark as Played
May 10, 2025 • 14 mins
Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the business you were fired up about starts to feel... repetitive.
But here’s the truth: this is the part that actually builds a brand.
Read more
Mark as Played
May 9, 2025 • 14 mins
In this kickoff episode under the new Built by Business name, I’m catching you up on everything I’ve been doing behind the scenes… and why I’m back behind the mic with a clearer mission than ever.
This episode is for founders, sellers, and brand builders who know t...
Mark as Played
March 6, 2025 • 19 mins
In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake.
For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn’t account for was the actual market demand beyond our own sales numbers.
I break down the risks of over-...
Mark as Played
February 12, 2025 • 22 mins
Artificial Intelligence continues to change the landscape of humanity and business. Throughout history we've seen technology disrupt industries, and as technology continues to advance quicker than ever, this disruptions will take place more frequently.
In this episode, I share my thoughts about how to stand out in a "level playing field" with AI impacting almost every stage of the business process.
➡️ All my resources: https://w...
Mark as Played
February 6, 2025 • 33 mins
Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and
Mark as Played
February 4, 2025 • 33 mins
The biggest shake-up to e-commerce in years is happening right now, and if you’re selling on Amazon, you have to adapt… or risk getting crushed by rising costs and supply chain chaos. Let’s talk about what these new tariffs and policies mean for you—and how you can still win in 2025!
New tariffs on Canada and Mex...
Mark as Played
January 31, 2025 • 7 mins
This is it! The final episode in my Selling on Amazon 5 Years Later mini-series, where I bring everything together.
Since recording my original 8-episode mini-series in 2020, I’ve launched over 90 products, worked with hundreds of sellers, and learned some game-changing lessons about what actually works on Amazon in 2025.
In this episode, I’m sharing my biggest takeaways, the mistakes I made, and the most important things I wou...
Mark as Played
January 27, 2025 • 9 mins
Your Amazon business is growing, and now it’s time to take it to the next level.
In this episode, I’m diving into scaling your Amazon FBA business the smart way—without burning out or running out of cash.
We’ll cover how to manage inventory as sales grow, strategically launch new products, outsource tasks to save time, and run ads profitably to boost visibility.
Scaling isn’t just about adding more products; it’s about contro...
Mark as Played
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