Built by Business: Amazon FBA, E-Commerce, Brand Building

DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. Meanwhile, Amazon continues to provide profitable, scale-ready infrastructure for e-commerce brands who know how to leverage it.

In this episode, Andy breaks down why Amazon is becoming the safer bet for brand builders in today’s economy and how to rethink your channel mix for long-te...

Amazon PPC in 2025 doesn’t have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon.

You’ll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimi...

Most Amazon FBA sellers say they’re building to exit—but few are building a brand someone actually wants to buy.

Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months.

In this episode, Andy and Ryan break down what buyers really c...

Amazon SEO isn’t just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it.

In this episode, Andy Isom breaks down how Amazon’s A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your listing might be your best SEO asset in 2025. You’ll learn a simple Q&A strategy, how...

Think your Amazon product isn’t selling because it’s too expensive? The real problem might not be your price—it might be your branding.

In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You’ll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025.

From main images and reviews to product copy and positioning, you’l...

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the biggest opportunities for profit, growth, and operational clarity. Whether you're a 7-figure seller or just starting out, this is the checklist you didn’t know you needed.

Stop guessing and start auditing like a pro.

Get your free Amazon Brand Audit at www.weavos.io

Keywords: Amazon bu...

Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data.

In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands.

Read the full article here: https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago

Fewer sellers are l...

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.

You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.

If you're optimizing your listing, running ads, or just wo...

3D product listings and augmented reality tools are no longer future tech—they’re live, tested, and converting at higher rates.

In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products.

You’ll hear how Samsonite saw a 50% lift in conversions with 3D viewers, how shoe brand Kybun Joya saved $60K in animation costs, and h...

This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world’s most iconic brands is once again selling directly on the marketplace. But what changed? And why now?

All my resources and services can be found here: www.andyisom.com

Amazon is powerful—but it’s not the whole game.

In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-te...

In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working?

In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising an...

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats.

In this episode, Andy break's down the Wall Street Journal’s article on the “Stealthy Wealthy” a growing class of business ...

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon’s dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery.

In this episode, I break down what Stord’s acquisition of UPS’s Ware2Go actually means for brand owners, why Walmar...

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory.

In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I’ll give you ...

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.

In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product d...