Built by Business: Amazon FBA, E-Commerce, Brand Building
Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.
Episodes
In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You’re getting clicks, but shoppers aren’t buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads.
We’ll cover product page abandonment, variation confusion, price and shipping “shock,” and c...
Explore Amazon’s balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship. Discover how Amazon manages 326 million active shoppers globally, 45% U.S. online market share, and yet still battles pervasive review fraud networks. Learn about Amazon’s largest legal victory to date - seizing 75 fraudulent broker sites - ...
This was one of those days.
Amazon FBA inventory management is no longer a backend task, it’s a profit lever just as vital as PPC. In this episode of Built by Business with Andy Isom, we break down why your inventory strategy directly affects your fees, delivery speeds, conversion rates, and ad performance in 2025.
With Amazon’s latest fee updates, like the low-inventory-level surcharge and storage utilization penalties, mismanaging inventory can kill your ...
It's been a wild week for the Isom family! We welcomed our 3rd baby to the family, and first girl! We are so excited to have Brinley joining us. We are all smitten for sure!
There's other interesting news related to e-commerce, tariffs, Amazon advertising on Google (or not), as well as how the big keep getting bigger.
Need help? Reach me here: www.andyisom.com
All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are.
Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story.
The magic happens outside the comfortzone.
Listen to discover some ways you can step outside your comfort zone and start taking action.
Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you track external traffic, lower ad costs, and boost profit.
Whether you're working with influencers, running Meta ads, or sending traffic from email and SMS, Attribution gives you real data and Amazon gives you up to 10...
Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, and increase your listing performance.
Learn the three reasons your Brand Story isn’t working, and follow Andy’s simple 3-block fix to turn it into a high-converting sales asset. From proof-driven visuals to smart l...
You don’t need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn’t everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic.
Discover how to drive sales and grow without chasing expensive, high-competition keywords. Learn how to use Amazon Attribution, strategic ad placements, and mic...
Bundling is one of the most powerful—and most ignored—ways to grow your Amazon business profitably. In this episode of Built by Business, Andy breaks down how to use Amazon product bundling to increase your average order value, boost profitability, and defend your listings from hijackers.
Whether you're using Amazon Virtual Bundles or creating physical kits with custom packaging, the strategy is the same: give customers more valu...
Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch on Amazon without giving away 90% of your margin.
Forget the old-school tactics like rebates, steep discounts, and blowout PPC campaigns. You'll learn how to build a high-converting listing, position your product to stand out, and attract real buyers without racing to the bottom on p...
Want to know if your product is built to last? In this episode of Built by Business with Andy Isom, we break down the three most telling e-commerce metrics that predict if your product will survive in 2025 and beyond:
You’ll learn:
- What good CVR really looks like on Amazon
- Why LTV is your long-term profitability driver
- How to track and improve your review velocity
- Which metrics are not worth obsessing over
If you’re ...
E-commerce doesn’t get less scary as you grow it just gets different. In this episode of Built by Business with Andy Isom, we explore the uncomfortable truth that fear doesn’t disappear with experience.
Even top Amazon sellers and e-commerce brand owners deal with anxiety, uncertainty, and decision-making stress—every day.
If you're feeling stuck, nervous, or like you should "have it figured out by now," this episode is a dose ...
Are you building a business—or just working a really expensive job?
In this episode of Built by Business with Andy Isom, we dive into the trap many Amazon sellers fall into: creating a business that depends entirely on you.
You’ll learn how to spot the signs you’re operating as a solo employee instead of a true owner—and what to do about it.
If you want to stop trading time for dollars and finally build something sustainable,...
Scaling isn’t always the answer—especially on Amazon. In this episode of Built by Business with Andy Isom, we break down the anti-scale strategy that’s helping e-commerce sellers boost profits by simplifying their product catalog, cutting deadweight SKUs, and focusing on what actually moves the needle.
You’ll learn how to:
- Audit SKU-level profitability
- Reduce complexity and increase margin
- Reinvest resources into your hero...
Most Amazon sellers dream of a 4X or 5X exit. But in reality, most Amazon brands sell for just 2.5 to 3.2X. In this episode of Built by Business, Andy breaks down why most exits are capped at a 3X multiple—and what actually moves the needle when it comes to getting paid more for your brand.
If you’re thinking about selling your Amazon FBA business, or just want to build a more valuable, scalable brand, this episode gives you the ...
Taylor Swift’s merch drops are a masterclass in marketing—and Amazon sellers need to pay attention.
In this episode of Built by Business with Andy Isom, we break down what e-commerce brands can learn from Swiftie-level demand. From limited-edition product launches and emotional branding to smart buyer segmentation and engineered scarcity, this episode gives you actionable tactics to infuse your Amazon business with hype, not just...
I'm sharing all the results and wins from the week at Weavos. Hear what we're working on, who's taking action and making moves, and who had a big week in sales and performance.
If your name wasn't mentioned, but you wish it was... Let's get going!
Apply for a free brand audit to see how you can work with me and my team at www.weavos.io
Would Amazon FBA still be worth starting in 2025? Or is the opportunity gone? In this episode of Built by Business, Andy Isom breaks down exactly how FBA has changed and whether he’d still launch an Amazon brand from scratch today.
He shares what’s harder (tariffs, fees, ad costs), what’s better (infrastructure, tools, trust), and what actually works for new sellers now. You’ll learn the 3 filters he uses before launching any new...
You don’t need influencers to grow your brand in 2025—you need the right personality. In this episode of Built by Business, Andy Isom breaks down why the algorithm shift on platforms like TikTok, Instagram, and YouTube Shorts is rewarding raw, relatable content over polished influencer campaigns.
We talk through why follower count doesn’t matter, how to find the right people to star in your brand’s content, and how low-budget, hi...
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