Built HOW

Built HOW

Welcome to the Built How Podcast A podcast for the real estate industry. Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today. Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest. This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses. We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately. Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.

Episodes

August 21, 2025 • 31 mins

Lucas Sherraden interviews top real estate agent Alexis McIntosh from Lake Havasu City, Arizona, discussing her journey of founding Grit Home Professionals in 2020, a period of unprecedented market challenges and growth. Alexis shares insights into building effective partnerships, the importance of mindset, and maintaining high energy and discipline. She emphasizes the role of personal coaching, mapping daily priorities, and focusi...

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Lucas Sherraden hosts Tomas Schramme from the Team Kristen Schramm in San Antonio, Texas. They explore how Tomas transformed the team with innovative marketing, customer-centric service, and a focus on real relationships. Tomas shares insights on the power of branding, honest messaging, and effective team management. He also discusses strategies for maintaining client loyalty and the importance of living by a structured calendar fo...

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Lucas Sherraden interviews top real estate agent Dar Walden, exploring her journey from international marketing to leading successful real estate teams in Alaska. Dar shares insights on building a business through strategic marketing, including leveraging radio and TV endorsements. She discusses the challenges of maintaining productivity and team culture post-COVID, her motivations fueled by past critiques, and the evolving dynamic...

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Lucas Sherraden hosts top real estate agent Heather Upton as she shares her journey from an executive assistant to leading a successful real estate team in Indiana. With insights on overcoming fear, leveraging social media, and building an effective team, Heather discusses the importance of systems and continuous learning. She highlights the role of resilience and adaptation in maintaining growth and success. Discover Heather's sec...

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Lucas Sherraden hosts Dan Gjerseth from Eau Claire, Wisconsin, who shares his journey from a young entrepreneur to a top real estate team owner. Dan discusses building his business methodically by prioritizing sales, hiring admin support, and focusing on cultural fit and productivity within his team. He emphasizes the importance of dropping ego, continuous growth, and surrounding oneself with a supportive team. Listen to gain insig...

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August 5, 2025 • 30 mins

Lucas Sherraden hosts Ken Hoover from Kansas City North on the Built How podcast, discussing strategies for building successful real estate teams. Ken shares insights on leveraging opportunities like LandVoice, prioritizing values, and overcoming challenges when scaling a team. He emphasizes the importance of working alongside team members to help them achieve their goals and highlights key lessons learned over his 18-year career. ...

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Join host Lucas Sherraden as he explores the success story of Jeremy Larkin, a top realtor from St. George, Utah. Discover how Jeremy navigated the world of real estate over two decades, from starting with phone book entries to thriving through the 2008 foreclosure crisis and building a renowned team. Gain insights into adaptability, overcoming business hurdles, and maintaining personal balance amidst industry shifts. This episode ...

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Philadelphia-based real estate agent Robin Martin shares his journey from collegiate track coach to leading a successful real estate team. Despite early financial challenges and steep learning curves, Robin emphasizes the importance of tracking numbers and embracing change. He highlights his team's strategies for growing client relationships and achieving stability in a fluctuating market. Coached by Lucas Sherraden, Robin talks ab...

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Join host Lucas Sherraden as he chats with Megan Brenn-White, founder of the top-performing real estate team Upstate Curious, in the Hudson Valley. Discover how Megan transformed her career by leveraging digital marketing expertise, storytelling, and community engagement. Learn how she navigated team-building challenges, overcame stress by developing effective systems, and expanded her business despite initially modest goals. Megan...

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Lucas Sherraden hosts Vincent Koo, a successful New York City real estate expert, as they dive into Koo's 25-year industry journey. From managing brokerages to leading the alliance team at eXp Realty, Koo shares insights on building effective systems, leveraging a massive database, and transitioning to a team-based approach. Discover how his brokerage background and strategic partnerships, like with Place, have shaped his current s...

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July 17, 2025 • 31 mins

Lucas Sherraden hosts Emily Marchese on the Built How Podcast to explore her real estate journey from starting as an assistant to leading a successful team at the Jersey Shore. Emily shares her evolution from buyer-heavy strategies to focusing on listings, aided by hiring a coach and building a database. She discusses the challenges of leadership, recruiting, and financial stability for new agents. Emily emphasizes the importance o...

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In this episode of the Built How Podcast, host Lucas Sherraden interviews Lisa Archer, a successful real estate agent from Charlotte, North Carolina. Lisa shares her two-decade journey in the real estate industry, beginning with her transition from banking to real estate, overcoming challenges during the 2008 financial crisis, and expanding her team across multiple states. Discover her insights on the power of social media, the imp...

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Join host Lucas Sherraden on the Built How Podcast as he speaks with Matt Perry of The Perry Group in Raleigh-Durham, North Carolina. Dive into Matt's journey from teaching to real estate, his team's success serving 2,800 families, and his strategies for team building in a values-driven business. Matt shares insights on thriving in challenging markets, balancing personal and business goals, and the importance of persistence and gen...

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July 8, 2025 • 32 mins

Lucas Sherraden hosts Josh Anderson on The Built How Podcast, exploring his real estate journey from starting with just $5,000 to leading a successful team in Nashville. Josh shares insights on building a team, the importance of doing foundational work, and leveraging the showing agent model. He highlights the significance of consistency, integrity, and specializing in your field to excel, even during challenging market conditions....

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Nicole McAlister joins host Lucas Sherraden to unpack her journey as a top real estate agent in Charlotte, North Carolina. Early challenges pushed Nicole to rapidly innovate, embracing open houses and eventually building a successful team. She discusses the importance of hiring strategically, establishing effective systems, and fostering community initiatives. With a focus on gifting and community impact, Nicole reveals how these s...

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Lucas Sherraden hosts Chuck Johnson on the Built How Podcast, exploring Chuck's journey from real estate appraiser to leading a top real estate team in Asheville, North Carolina. They discuss Chuck's transition from appraisals to real estate sales, the power of prioritizing service over profit, and the importance of cultivating a strong team culture. Chuck shares insights on hiring strategies, the impact of effective training, and ...

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Discover how Rebecca Cullen built a successful real estate career in the Charlotte Metroplex area by learning from established models and creating a resilient business structure. Host Lucas Sherraden explores her journey from investor to team leader, the challenges of managing a rapidly growing team, and the decision to reset her business for alignment with her core values. Rebecca shares insights on hiring better talent, embracing...

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Lucas Sherraden hosts top real estate agent Megan Jumago-Simpson from Portland, Oregon, on the Built How podcast. Megan shares insights on building a successful referral-based real estate business, the impact of being a second-generation realtor, and fostering community connections. She discusses her journey from working with her father to leading her own team and emphasizes the importance of authenticity, curiosity, and community ...

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June 17, 2025 • 32 mins

Lucas Sherraden hosts Dave Nations on the Built How podcast to explore the journey of building a successful real estate business. From his early days flipping houses and struggling in a slow market, Dave shares insights on team building, the pivotal role of leveraging administrative support, and innovative strategies for growth. With over 200 units sold annually, Dave discusses the importance of a learning-based mindset, mentorship...

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Join Debbie DeGrote and Chris Stuart as they dive into bridging the real estate loyalty gap on today's Built How podcast. Chris, the president of PLACE, discusses his book "Real Estate Influence" and shares insights from his extensive career in both technology and real estate. Discover how agents can enhance their database and referral business by focusing on genuine consumer connections rather than mere transactional exchanges. Le...

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