Built HOW

Built HOW

Welcome to the Built How Podcast A podcast for the real estate industry. Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today. Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest. This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses. We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately. Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.

Episodes

July 3, 2025 28 mins

Nicole McAlister joins host Lucas Sherraden to unpack her journey as a top real estate agent in Charlotte, North Carolina. Early challenges pushed Nicole to rapidly innovate, embracing open houses and eventually building a successful team. She discusses the importance of hiring strategically, establishing effective systems, and fostering community initiatives. With a focus on gifting and community impact, Nicole reveals how these s...

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Lucas Sherraden hosts Chuck Johnson on the Built How Podcast, exploring Chuck's journey from real estate appraiser to leading a top real estate team in Asheville, North Carolina. They discuss Chuck's transition from appraisals to real estate sales, the power of prioritizing service over profit, and the importance of cultivating a strong team culture. Chuck shares insights on hiring strategies, the impact of effective training, and ...

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Discover how Rebecca Cullen built a successful real estate career in the Charlotte Metroplex area by learning from established models and creating a resilient business structure. Host Lucas Sherraden explores her journey from investor to team leader, the challenges of managing a rapidly growing team, and the decision to reset her business for alignment with her core values. Rebecca shares insights on hiring better talent, embracing...

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Lucas Sherraden hosts top real estate agent Megan Jumago-Simpson from Portland, Oregon, on the Built How podcast. Megan shares insights on building a successful referral-based real estate business, the impact of being a second-generation realtor, and fostering community connections. She discusses her journey from working with her father to leading her own team and emphasizes the importance of authenticity, curiosity, and community ...

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Lucas Sherraden hosts Dave Nations on the Built How podcast to explore the journey of building a successful real estate business. From his early days flipping houses and struggling in a slow market, Dave shares insights on team building, the pivotal role of leveraging administrative support, and innovative strategies for growth. With over 200 units sold annually, Dave discusses the importance of a learning-based mindset, mentorship...

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Join Debbie DeGrote and Chris Stuart as they dive into bridging the real estate loyalty gap on today's Built How podcast. Chris, the president of PLACE, discusses his book "Real Estate Influence" and shares insights from his extensive career in both technology and real estate. Discover how agents can enhance their database and referral business by focusing on genuine consumer connections rather than mere transactional exchanges. Le...

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Debbie DeGrote, CEO of Forward Coaching, and Ben Kinney discuss effective strategies for maximizing real estate referrals by leveraging your sphere of influence. They explore techniques like categorizing contacts, employing various touchpoints (calls, mail, email, social media), and personal face-to-face interactions to nurture relationships and enhance referrals. Learn how to create a robust marketing plan, emphasizing the importa...

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Real estate expert John Garuti, from Babcock Ranch, Florida, joins host Lucas Sherraden on the Built How Podcast to discuss his journey in building a thriving real estate business. John shares his innovative approach to new construction sales, leveraging YouTube content and Facebook groups to generate leads. He emphasizes the importance of focusing on a niche market and nurturing client relationships. John also talks about the chal...

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Lucas Sherraden hosts Elizabeth Olcott on the Built How podcast, where they dive into transforming a real estate career into a luxury brand. Elizabeth shares her journey from corporate America to becoming a Napa Valley icon in real estate. She discusses the importance of attention to detail, knowing contracts thoroughly, and the pivotal year with Ben Kinney that reshaped her business perspective. Elizabeth also emphasizes treating ...

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Lucas Sherraden hosts Wendy Turner, a top real estate agent from Greenville, South Carolina, on the Built How Podcast. Wendy shares her journey from being an educator and children's clothing business owner to building a successful real estate team. They discuss the challenges of team growth, recruiting, and cultivating client relationships. Wendy highlights lessons learned, like setting boundaries, leveraging support, and focusing ...

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Lucas Sherraden hosts a compelling episode featuring Christin Kingsbury, discussing her newly released book, "The Family Banking Blueprint." Christin shares her journey from real estate mastery to authoring a guide aimed at creating financial independence, especially for mom entrepreneurs. They explore the essence of building personal wealth through real estate, offering insights into strategic planning and crafting exit strategies...

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Lucas Sherraden hosts the Built How Podcast with guest Brian Erhahon, a seasoned real estate professional from North Orange County, California. Brian shares his journey from selling cell phones to becoming a top agent, highlighting the importance of resourcefulness, grit, and simplicity in real estate. He discusses his experiences in team building, brokerage leadership, and coaching, concluding that the personal real estate busines...

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Lucas Sherraden hosts Jodi Hill of Seattle, who navigates listeners through her 21-year real estate journey. From starting in a new construction environment to building a successful team with her husband Zach, Jodi shares insights on leveraging experience, establishing business systems, and tackling current market challenges. She discusses the significance of communication, client service, and continual adaptation to change. Jodi e...

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Lucas Sherraden hosts an insightful episode of the Built How Podcast, featuring Spencer Childers, a thriving real estate agent from Lafayette, Indiana. Spencer shares his journey from working in sales at Best Buy to leading a successful real estate team completing over 225 transactions annually. He discusses the challenges of building a team, the importance of leadership, and integrating ancillary services like property management ...

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Lucas Sherraden hosts Seth Weisser from Coeur d'Alene, Idaho, as they jump into Seth's journey in building Ladder Real Estate. They explore Seth's transition from a previous role, his innovative approach to crafting a mission-driven business, and the importance of culture and leadership in success. Seth candidly shares lessons learned along the way, emphasizing coaching, trust in the process, and the power of teamwork. This episode...

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Lucas Sherraden hosts Andre Chin on the Built How podcast for an insightful discussion on building a successful real estate business. Andre shares his journey from tech industry instability to becoming the operator of a robust real estate market center, with over 120 annual property transactions. Listeners will gain insights into Andre’s philosophy on embracing failure, leveraging systems, and the importance of persistently expandi...

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Zach Hill from The Hill Team in Seattle, Washington, shares his journey from public policy studies to leading a successful real estate team alongside his wife, Jody. Host Lucas Sherraden delves into Zach’s insights on overcoming early career challenges, the importance of consistent client follow-ups, and systemizing success. Learn how Zach navigated the Great Recession, developed essential leadership skills, and focused on lead gen...

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Join host Lucas Sherraden as he talks with renowned real estate coach Jordan Freed about his inspiring journey in the real estate world. From humble beginnings in Clearwater, Kansas, Jordan shares his transformative experiences, including door-knocking on thousands of homes, cold calling, and ultimately evolving into a sought-after coach. This episode delves into the power of mindset, the quest for personal freedom, and the pursuit...

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Join Lucas Sherraden as he interviews Mariana Castillo, a top real estate agent from San Antonio, who shares her journey through the ups and downs of building a successful real estate team. Mariana discusses her decision to forgo law school for a career in real estate, the challenges of rapid growth, and the lessons learned from a team collapse. She emphasizes the importance of therapy, embracing tough choices, and leading with pro...

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Top real estate producer Zacharia Castillo joins host Lucas Sherraden on the Built How podcast to share his journey in the industry. From founding the Castillo Group with his wife Mariana to rebranding as the Home Based Team, Zach dives into the highs and lows of building a successful real estate business. He discusses the lessons learned from early challenges, the importance of perseverance, and his commitment to personal growth. ...

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