Bulletproof Business Podcast
Welcome to the Bulletproof Startups Podcast, where we help business owners and CEOs become conscious leaders and build a power team so they can let go, get strategic, and know they are adding the most value possible to their company every single day. I am your host, Simone Janssen, and this podcast is about one thing only, becoming the real CEO of your business by building leveraged teams. You've built a great product or service, but although you have a team you are still in everything. Your time is spent in the weeds, and you are leaving money and opportunity on the table because you don't know how to establish clarity, shift responsibility, and create accountability. If you want to know how to change that, you are in the right place. All this information is 100% free, so please subscribe to and review our podcast.
Episodes
If nearly half your team is pretending to work, the real problem isn’t laziness—it’s leadership.
When your mission is fuzzy, KPIs are unclear, and communication is inconsistent, your team isn’t engaged—they’re surviving. And most leaders make it worse by tightening control instead of building culture.
In this episode, we break down how to fix the disengagement at its roots—starting with how you hire, how you lead, and how you desig...
In this episode, we tackle one of the most frustrating (and costly) leadership challenges: working with a team member who’s sure they’re performing… but everyone else sees the truth.
This isn’t just about ego—it’s about the collision between inflated self-worth and a lack of self-awareness. And if you don’t know how to handle it? It can quietly drag down your entire team culture.
We dig into the real danger of overconfident underpe...
Hey, here is the next one—wherever it fits in the lineup.
Show Notes: The AI Takeover — Tool or Trap?
In this episode, we pull back the curtain on the AI revolution—what it really means for small business owners, and why using it wrong could cost you far more than ignoring it altogether.
AI isn’t just a tech trend. It’s a leadership shift.
When used well, it creates white space—time to think, lead, and coach. When used poorly...
In this episode, we pull back the curtain on why so many small business teams are disengaged—and what your leadership habits may have to do with it.
Disengagement isn’t about lazy employees. It’s usually about broken systems, unclear expectations, and leaders who are running on fumes.
We explore the real reasons teams stop trying, why yelling is a symptom—not the problem—and how to rebuild trust with systems that do the heavy lifti...
In this episode, Simone and HR expert Katherine Hartvickson dive deep into one of the most misunderstood — and often avoided — parts of running a business: Human Resources.
HR has a reputation problem. It’s often associated with getting written up, let go, or stuck in bureaucratic red tape. But the truth? Skipping HR is one of the most expensive mistakes a small business owner can make.
Katherine unpacks rea...
You don’t need another time management hack.
You need margin. Breathing room. Strategic space.
That’s what today’s podcast episode is all about: the 80% Rule — and how it could save your sanity, scale your business, and finally get you out of firefighting mode.
Here’s the hard truth I unpack:
Most SBOs don’t have a time problem.
They have a team problem.
Which is actually a leadership problem.
In this episode, you’ll learn:
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W...
This episode is all about leadership - the stark contrast between fear-based approaches and the type of inspirational leadership that truly drives results. As Simone shares, the old-school leadership styles that may have worked in the past are now falling flat, especially with the influx of younger Gen Z employees entering the workforce.
The reality is that most workplaces today are still dominated by fear-...
The conversation underscores how authenticity in business creates both fulfillment and market success. By introducing Jung's archetypes, they offer a framework for entrepreneurs to connect with their true selves and communicate more effectively.
Nicky introduces their innovative AI profiling tool for brand archetypes...
AI is revolutionizing small businesses across all industries - from contractors to medical clinics to restaurants. What previously took weeks or months (accountability frameworks, hiring systems, org charts) can now be done in minutes with tools like the AI Business Scaling Blueprint, which combines AI efficiency with my 20+ years of leadership expertise. This isn't just about technology; it's about creating self-sustaining busines...
Looking for the right employees in today's market is challenging, especially for small business owners seeking qualified, accountable, and strategic talent. This episode explores why successful hiring goes beyond skills to find true motivational alignment.
The most revealing interview question is simple: "Why do you want to work here?" The answer reveals what truly drives a candidate...
The brutal truth? Most business owners make three critical hiring mistakes:
- Unclear role definition (what does success actually look like?)
- No defined hiring process (winging it doesn't work)
- Hi...
Samantha and Simone discussed the critical role of copywriting and marketing in driving business growth and scalability:
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Salespeople need to be confident in asking for the sale, as effective copywriting can streamline the process.
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Audience education through low-ticket courses, etc. improves lead quality by helping customers understand value.
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Understanding sales psychology and focusing on customer needs (not just wants) is...
This podcast unpacks the Small Business Death Spiral: can't hire quality people → work yourself to exhaustion → no time to train mediocre hires → poor performance → lost customers → reduced profits → can't afford better talent → repeat.
The solution? Three game-changers...
In today's episode, we tackle the critical influence managers have on employee performance and business growth. While 70% of employees would quit over a bad manager, research shows managers can be the second most influential people in employees' lives—creating enormous potential for positive impact.
Many small business owners fall into the "just hire managers" trap without building the systems to support their success. This leads t...
The modern office is a living social system, yet most fail to cultivate real connections. Over a third of employees would rather clean a toilet than ask a coworker for help - "social muscle atrophy" from remote work and impersonal tools.
The result? Quiet quitting, disengagement, and a sense that work is just individual tasks, not shared endeavors. But the problem lies in the environments we've created, not the employees. Historica...
In this episode, host Simone tackles a critical issue for small business owners - establishing a profit-centric mindset throughout your entire organization. We'll discuss why every role in your company needs to be directly or indirectly driving profitability, and provide a strategic framework for instilling this profit-focused culture in your team.
Key Takeaways:
- Aim for a 3-to-6 times return on investment for every role you a...
In today’s fast-changing world, great leaders don’t resist change—they embrace it, pivot quickly, and lead with trust and empathy. In this episode we’ll explore:
How to pivot quickly as a leader
In this episode, we explores the CEO updates or the 5-15 concept. The podcast delves into the benefits of this approach for business owners, how to effectively implement it, and the importance of distinguishing its use in a business context versus a governmental one.
Key Takeaways:
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Understanding the 5-15 Concept
- Helps business owners stay informed on employee progress and priorities
- Provides a record of successes and acc...
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