July 22, 2024 • 16 mins
We'll separate generational facts from fiction when we go inside the marketing mind of Maddie Bregman, entrepreneur, influencer, and founder/CEO of the youth marketing consultancy GirlZ.
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Episode Transcript
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(00:10):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome Maddy to Burning Questions.
We are a content fulfillment and development company.
We have offices in Toronto, Columbus, Ohio, Miami.
We work with great global clients, Burger King,
Popeyes, Tim Hortons, Firehouse Sub, some of which
you've worked with in the past, so that's
kind of interesting.
And if you want to learn more about
(00:32):
what we do at 500 Degrees, go to
weare500degrees.com.
One of the greatest joys that I've got
working on a global scale is the people
that we come into contact with that make
us smarter, faster.
The vendors, the associates, the law firms, we
learn so much from each other.
(00:53):
And what we wanted to do, Maddy, was
share what we learned with others in the
marketing space.
And, you know, welcome to the podcast.
You started an incredible consultancy on youth marketing,
and I believe it's called GirlZ, is that
correct?
Yes, it is.
So it's, you know, and I was fascinated
(01:14):
to see the companies that you work with,
some of them we work with as well,
but the NFL, Chipotle, you name it.
It's a great list of clients that you
work with.
Obviously, your skills are in high demand, as
well as they are on the speaking circuit,
including a TEDx talk, which I thought was
pretty fascinating.
(01:36):
So how did you get started in this
business?
What was that first little move into, hey,
I think I can make money off of
this, I think I can really provide value?
Yeah.
You know, I had always been really, really
entrepreneurial.
And truthfully, my freshman year of college, I
was having a little bit of the kind
(01:57):
of quarter life crisis of what do I
do?
Why am I in school?
What should I major in all that kind
of stuff.
And it came out a little bit just
from boredom, honestly.
And I was watching probably some sports game
on TV or on my computer, actually, and
just saw a car commercial and was like,
this is horrible.
(02:17):
Like no one would buy a car based
on this.
And around that same time, I kind of
realized, hey, I'm not a millennial, but instead
part of this entirely different generation that back
in 2016, no one was talking about Gen
Z and now everyone is.
And then I read a Forbes article about
this kid who, at the time, was running
(02:38):
a very similar company to what I've been
doing for the past few years and reached
out to him.
And we worked together for, I want to
say about a year, year and a half.
And then his company was acquired summer of
2018.
And since then I've been on my own.
Somebody just mentioned, oh yeah, she just wrote
a cold email and got a response from
Mark Cuban.
(02:58):
I was like, what?
First of all, why were you just saying,
hey, I'm just going to write to these
top 30 people and you got a response
from Mark Cuban.
Tell us about that.
Yeah.
I don't remember exactly the first time I
emailed Mark what it was about, but I
know I had emailed him and, and a
lot of other people around the time that
(03:20):
I was giving my TEDx talk, just kind
of asking for advice and just to kind
of be able to put it in the
talk and got a lot of responses from
people giving me, giving me all kinds of
advice.
Some from TED speakers themselves and some from
just from, you know, people who, who everyone
has heard of in the business space.
And Mark is obviously one of those people.
And he was very nice.
(03:40):
Yeah, he's, I'm sure you watch, maybe you
don't, but Shark Tank, I'm always interested to
see.
He's really into, he has sort of an
outside the box thinking in terms of young
people and their, their entrepreneurial ideas and their
instincts.
And even if they don't bring data, they're
bringing some kind of social currency into play
(04:01):
for products.
And I just, I found it really interesting.
I want to go back and, and, and
sort of rabbit hole on the idea where
you were sitting down, you watched a car
commercial and said, why that just doesn't, I
don't even relate to this.
So for, for marketers who, you know, as
(04:23):
CMOs age into their career, it takes 20,
30 years to really get to the peak
for some reason.
What are the, what are the mistakes that
they're making and what are the tips and
tricks that you would offer in besides, you
know, hiring you as a consultant, which is
a great idea.
I've encouraged people to do that, but what
are, what are the mistakes and tips and
(04:43):
tricks that marketers that are boomer oriented or
millennial or X oriented, what do we need
to do for the Zs?
One of the biggest mistakes is that this
generation moves so, so fast.
And so something that is a trend today
or an influencer that is relevant today, quite
literally might not be tomorrow.
And a lot of the time by the,
(05:04):
by the time brands are able to put
out content, it's, you know, a couple of
months later, once it's all gotten approved and
we moved on and it comes across as
corny, or maybe it's not as relevant as
you think it might be, or comes across
as trying too hard.
And I think that's one of the biggest
mistakes that happens all the time.
And I think it's more important that the
brands just put out content and less important
(05:25):
that it is absolutely perfect.
Yeah.
And just in the perishability of content, it's
an interesting concept in terms of, if you
look at the, the, the advertising development cycle
of, Hey, we have a concept, we tested
it.
It seems to be good.
And it includes a slang phrase to your
(05:46):
point of people trying to try too hard.
And then by the time it actually makes
it to a traditional platform or even a
social platform, it could be out.
Are there any horror stories that you're aware
of right now?
Not exactly like horror stories.
I think most of the time it just
kind of gets ignored.
And you know, the content examples of brands
(06:06):
that are actually doing a great job or
so much kind of fewer and far in
between.
Like for example, I think SeatGeek did a
great job or has done a great job
with, with David Dobrik.
And that's what a lot of us want
to see from content is they made SeatGeek
like a character in David's videos, instead of
the one-off kind of hashtag ad that
every company is doing.
(06:28):
Because at a certain point, I think that
what made the car commercial kind of like
light off in my mind is it looked
like every other commercial I'd ever seen in
my life.
It was the same format.
It was the same thing.
Like this generation is exactly this generation is
so used to getting marketed at all the
time.
And so if it looks the same as
everything else, it's just not going to stick.
(06:50):
And I think marketing is largely about, you
know, people remembering and thinking about things and
yeah.
You know, okay.
So we're going to enter a, a multi
multi billion dollar spend in politics coming up
soon.
We've got two 80 year old candidates.
(07:14):
They can get into that area really quick
of trying to be cool and hip and
relevant and really blowing it.
Have you seen anything like that or what,
do you have any ideas or observations at
least coming up in this incredible world that
we're going to be in here soon?
Yeah.
I mean, I think just politics in general
(07:35):
are old for this generation, just based on
everyone who's running.
And I think this generation wants to see
younger candidates running.
So there's not an exact, I mean, I
think both candidates are trying to reach this
generation because they recognize the importance of the
young vote.
And this is a generation that is largely
(07:55):
kind of pessimistic about the future with all
of the issues that we're dealing with, wherever
you stand on them, you probably disagree with
how they're being handled today.
So I think that we just want to
see younger people trying to run.
And I think maybe like a lot of
the country were disappointed in the two candidates
that are, that are running today.
(08:17):
Can they make a difference with a different
vice president candidate?
Absolutely.
And I haven't seen any, anybody that would
roll into that equation, but.
Unless one of them is going to run
with Taylor Swift.
Yeah.
Yeah.
Taylor Swift for president.
I can do a graphic logo on that.
I'll, I'll send it to you.
(08:38):
I mean, she just has such a large
impact on culture right now.
And I know people are, are pretty nervous
about where she's going to stand if anywhere.
And it, it goes for every celebrity who
has an impact on this generation, not just
her.
A little bit related to the political theme.
So the, the, the government goes in and
(08:58):
out of, and I think it was a
bipartisan thing, but it was the topic of
we're going to crush TikTok because that's a
existential threat in terms of China with their
data on and on and on.
But it's got like 130 million daily users.
(09:19):
And I have to imagine that many of
those daily users are in the X and
Z category.
I don't know how you can stop a
force like that.
What are your thoughts on TikTok?
You know, I think the, the Gen Z
perspective overall is that someone already has all
of this data.
We don't have anything that we are doing
(09:40):
that we care about, like whether it's our
government or another foreign government, someone has the
data.
So why, like, why does it matter?
And if that means that they get our
purchasing habits or whatever it may be, like,
if I talk about something with someone, I
get targeted ads on my phone.
Totally, totally.
So I don't know that, that Gen Z
(10:01):
is as worried about TikTok as some politicians
and some older people as well.
Yeah.
Yeah.
The you know, I was, I was reading
the article of the, the, the woman that
became president of, of X and she was,
their biggest issue is just getting enough content
creators.
And I think the, the biggest issue is
trying to get content creators on a platform
(10:24):
that may not actually be the right platform
to attract content creators.
It's a different beast or will X or
will MySpace come back?
Will there be another platform that's going to
be adopted as, Hey, they get us or
it's old school is the new school.
I think there's going to be innovation in
(10:45):
social media because there always is, there has
to be.
And I'm not sure if that means like
MySpace coming back or Vine coming back, but
I think it'll always be new things.
And what that is, I have no idea.
I wish I did because I would start
it and make a lot of money on
it.
But it's amazing what Instagram has done and
being relevant for as long as they have.
And even Facebook and a lot of Gen
(11:06):
Z's aren't using Facebook directly anymore.
A lot of the purpose from, from what
I've seen has been around college and finding
roommates and that kind of thing.
So very particular and specific instances of why
we're using it.
Maddie, when we take a look at traditional
marketing that everybody has been locked on and
it's an industry, particularly in the QSR industry
(11:28):
where we have our traditional customers that we
will drive in top of the funnel advertising.
We will either through the drive-through or
inside the restaurant, talk to them in terms
of, Hey, we brought you in on dollar
59 nuggets, for example, but we really would
like you to purchase more.
And there's a, a scale, there is a
(11:49):
customer journey that everybody goes through with the,
with the Gen Z's though, however, who are
device focused and they are definitely early adopters
of delivery and pickup services.
How do we, with, with such limited time
on premise, you know, when they basically dash
in and pick it up, even if they're
(12:10):
not getting it delivered, what's that customer experience
need to start changing toward?
Yeah.
I think the pickup experience overall, we need
to have a good sense of when it's
going to be ready.
So if it's going to take a little
bit, that's potentially okay, but we don't want
to, you know, walk in and wait for
(12:30):
30 minutes.
We'd rather, you know, be able to just
say, Hey, it's going to be ready in
half an hour and come pick it up
then and run in and run out.
So I think, I don't know that it's
all that different from, from every other generation.
I don't think any generation really wants to
walk in and wait for 30 or 40
minutes for their fast food to be ready.
But it's most important that it's, that it's
warm.
(12:50):
If that's, you know, the item and that
it's ready and consistent and good.
Let's talk about the delivery experience itself from
the brand that's being delivered and who is
the brand?
Is it the delivery service or is it
the actual product and service from the company
that's being delivered?
Yeah.
Generally speaking, I think for fast food, the
(13:11):
delivery experience is horrible.
It's cold, soggy.
It's just, it sucks, honestly.
And so I think there's room for, for
a brand or a couple of brands to
really nail delivery because we are ordering delivery,
whether it is through DoorDash or Uber Eats
or Grubhub or any of those apps, we're
(13:32):
using it, especially as college students and on
weekends after some alcohol has potentially been consumed.
Which is where that, I guess the delivery
experience matters less in that case.
But I think none of it is good.
Like for example, ordered french fries from a
brand the other day and they were just
horrible.
(13:52):
It was so sad.
The next time, if you ever get down
to Miami, I'd love to take you to
get our team and go to this, it's
called a ghost kitchen.
And this really opened my eyes where we
were looking for new space for a photo
studio and a video studio for our clients
down in Miami.
And we toured this space and the guy
(14:14):
said, and you can get anything you want
down below because there's a ghost kitchen down
there.
I was like, for what?
They said Uber bought the bottom floor and
created 20 micro kitchens.
And all of these brands that you've, some
of you've heard of, and some are just
entrepreneurial, they make up a name and they'll
serve Chinese food.
(14:35):
But you walk through this and they say,
it's all about IP.
It's all about the app.
It's all about advertising, but we can get
hot, fresh food created, delivered in seconds.
And Uber is really the restaurant.
Yeah, I would love to try.
I think it's a really cool concept.
And I think it makes a lot of
(14:56):
sense because as I said, it's usually cold.
What are you reading?
What's on your bedside table or next to
your easy chair?
What draws you away from either reading, playlist
or a podcast?
What I'm reading right now is a book
about Amazon, but I'm a little weird.
I'm not sure that most Gen Zers are
reading that kind of stuff.
(15:17):
As far as podcasts, I like Dax Shepard's
podcast a lot.
Armchair Expert, it's a good one.
And listening to a lot of different stuff.
I'm a little bit biased to Taylor Swift,
but also kind of everything from like Jack
Johnson, country music, all kinds of different things
and songs and artists.
Spotify makes it really easy for anyone to
(15:40):
put out music, which I think is really
cool.
Maddie, thank you so much for joining us.
Pro tip for anybody that's out there in
the advertising world or a corporation that really
needs insight into Gen Z, where do we
find you?
Where does anybody who wants some consulting or
just wants to know who you're working with
(16:00):
or what you're all about, where do they
go?
Yeah.
Website is MaddieBregman.com and all socials are
Maddie Bregman as well.
Love it.
Thank you.
And thank you everybody for joining us.
We're burning questions from 500 Degrees.
On the next episode of Burning Questions, we're
(16:21):
going to lay down the law here.
Two of the greatest legal eagles in the
country from the firm Davis and Gilbert.
I'm sitting down with Ashima Dayal and Ina
Scherer.
In an area like this where the technology
is outpacing the law and the regulations, it's
sometimes hard to predict.
We're going to discuss the legal pitfalls to
avoid in marketing and advertising, AI concerns, and
(16:43):
much more.
You don't want to miss this episode.
It's coming up on the next Burning Questions.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome Maddy to Burning Questions.
We are a content fulfillment and development company.
We have offices in Toronto, Columbus, Ohio, Miami.
We work with great global clients, Burger King,
Popeyes, Tim Hortons, Firehouse Sub, some of which
you've worked with in the past, so that's
kind of interesting.
And if you want to learn more about
(00:32):
what we do at 500 Degrees, go to
weare500degrees.com.
One of the greatest joys that I've got
working on a global scale is the people
that we come into contact with that make
us smarter, faster.
The vendors, the associates, the law firms, we
learn so much from each other.
(00:53):
And what we wanted to do, Maddy, was
share what we learned with others in the
marketing space.
And, you know, welcome to the podcast.
You started an incredible consultancy on youth marketing,
and I believe it's called GirlZ, is that
correct?
Yes, it is.
So it's, you know, and I was fascinated
(01:14):
to see the companies that you work with,
some of them we work with as well,
but the NFL, Chipotle, you name it.
It's a great list of clients that you
work with.
Obviously, your skills are in high demand, as
well as they are on the speaking circuit,
including a TEDx talk, which I thought was
pretty fascinating.
(01:36):
So how did you get started in this
business?
What was that first little move into, hey,
I think I can make money off of
this, I think I can really provide value?
Yeah.
You know, I had always been really, really
entrepreneurial.
And truthfully, my freshman year of college, I
was having a little bit of the kind
(01:57):
of quarter life crisis of what do I
do?
Why am I in school?
What should I major in all that kind
of stuff.
And it came out a little bit just
from boredom, honestly.
And I was watching probably some sports game
on TV or on my computer, actually, and
just saw a car commercial and was like,
this is horrible.
(02:17):
Like no one would buy a car based
on this.
And around that same time, I kind of
realized, hey, I'm not a millennial, but instead
part of this entirely different generation that back
in 2016, no one was talking about Gen
Z and now everyone is.
And then I read a Forbes article about
this kid who, at the time, was running
(02:38):
a very similar company to what I've been
doing for the past few years and reached
out to him.
And we worked together for, I want to
say about a year, year and a half.
And then his company was acquired summer of
2018.
And since then I've been on my own.
Somebody just mentioned, oh yeah, she just wrote
a cold email and got a response from
Mark Cuban.
(02:58):
I was like, what?
First of all, why were you just saying,
hey, I'm just going to write to these
top 30 people and you got a response
from Mark Cuban.
Tell us about that.
Yeah.
I don't remember exactly the first time I
emailed Mark what it was about, but I
know I had emailed him and, and a
lot of other people around the time that
(03:20):
I was giving my TEDx talk, just kind
of asking for advice and just to kind
of be able to put it in the
talk and got a lot of responses from
people giving me, giving me all kinds of
advice.
Some from TED speakers themselves and some from
just from, you know, people who, who everyone
has heard of in the business space.
And Mark is obviously one of those people.
And he was very nice.
(03:40):
Yeah, he's, I'm sure you watch, maybe you
don't, but Shark Tank, I'm always interested to
see.
He's really into, he has sort of an
outside the box thinking in terms of young
people and their, their entrepreneurial ideas and their
instincts.
And even if they don't bring data, they're
bringing some kind of social currency into play
(04:01):
for products.
And I just, I found it really interesting.
I want to go back and, and, and
sort of rabbit hole on the idea where
you were sitting down, you watched a car
commercial and said, why that just doesn't, I
don't even relate to this.
So for, for marketers who, you know, as
(04:23):
CMOs age into their career, it takes 20,
30 years to really get to the peak
for some reason.
What are the, what are the mistakes that
they're making and what are the tips and
tricks that you would offer in besides, you
know, hiring you as a consultant, which is
a great idea.
I've encouraged people to do that, but what
are, what are the mistakes and tips and
(04:43):
tricks that marketers that are boomer oriented or
millennial or X oriented, what do we need
to do for the Zs?
One of the biggest mistakes is that this
generation moves so, so fast.
And so something that is a trend today
or an influencer that is relevant today, quite
literally might not be tomorrow.
And a lot of the time by the,
(05:04):
by the time brands are able to put
out content, it's, you know, a couple of
months later, once it's all gotten approved and
we moved on and it comes across as
corny, or maybe it's not as relevant as
you think it might be, or comes across
as trying too hard.
And I think that's one of the biggest
mistakes that happens all the time.
And I think it's more important that the
brands just put out content and less important
(05:25):
that it is absolutely perfect.
Yeah.
And just in the perishability of content, it's
an interesting concept in terms of, if you
look at the, the, the advertising development cycle
of, Hey, we have a concept, we tested
it.
It seems to be good.
And it includes a slang phrase to your
(05:46):
point of people trying to try too hard.
And then by the time it actually makes
it to a traditional platform or even a
social platform, it could be out.
Are there any horror stories that you're aware
of right now?
Not exactly like horror stories.
I think most of the time it just
kind of gets ignored.
And you know, the content examples of brands
(06:06):
that are actually doing a great job or
so much kind of fewer and far in
between.
Like for example, I think SeatGeek did a
great job or has done a great job
with, with David Dobrik.
And that's what a lot of us want
to see from content is they made SeatGeek
like a character in David's videos, instead of
the one-off kind of hashtag ad that
every company is doing.
(06:28):
Because at a certain point, I think that
what made the car commercial kind of like
light off in my mind is it looked
like every other commercial I'd ever seen in
my life.
It was the same format.
It was the same thing.
Like this generation is exactly this generation is
so used to getting marketed at all the
time.
And so if it looks the same as
everything else, it's just not going to stick.
(06:50):
And I think marketing is largely about, you
know, people remembering and thinking about things and
yeah.
You know, okay.
So we're going to enter a, a multi
multi billion dollar spend in politics coming up
soon.
We've got two 80 year old candidates.
(07:14):
They can get into that area really quick
of trying to be cool and hip and
relevant and really blowing it.
Have you seen anything like that or what,
do you have any ideas or observations at
least coming up in this incredible world that
we're going to be in here soon?
Yeah.
I mean, I think just politics in general
(07:35):
are old for this generation, just based on
everyone who's running.
And I think this generation wants to see
younger candidates running.
So there's not an exact, I mean, I
think both candidates are trying to reach this
generation because they recognize the importance of the
young vote.
And this is a generation that is largely
(07:55):
kind of pessimistic about the future with all
of the issues that we're dealing with, wherever
you stand on them, you probably disagree with
how they're being handled today.
So I think that we just want to
see younger people trying to run.
And I think maybe like a lot of
the country were disappointed in the two candidates
that are, that are running today.
(08:17):
Can they make a difference with a different
vice president candidate?
Absolutely.
And I haven't seen any, anybody that would
roll into that equation, but.
Unless one of them is going to run
with Taylor Swift.
Yeah.
Yeah.
Taylor Swift for president.
I can do a graphic logo on that.
I'll, I'll send it to you.
(08:38):
I mean, she just has such a large
impact on culture right now.
And I know people are, are pretty nervous
about where she's going to stand if anywhere.
And it, it goes for every celebrity who
has an impact on this generation, not just
her.
A little bit related to the political theme.
So the, the, the government goes in and
(08:58):
out of, and I think it was a
bipartisan thing, but it was the topic of
we're going to crush TikTok because that's a
existential threat in terms of China with their
data on and on and on.
But it's got like 130 million daily users.
(09:19):
And I have to imagine that many of
those daily users are in the X and
Z category.
I don't know how you can stop a
force like that.
What are your thoughts on TikTok?
You know, I think the, the Gen Z
perspective overall is that someone already has all
of this data.
We don't have anything that we are doing
(09:40):
that we care about, like whether it's our
government or another foreign government, someone has the
data.
So why, like, why does it matter?
And if that means that they get our
purchasing habits or whatever it may be, like,
if I talk about something with someone, I
get targeted ads on my phone.
Totally, totally.
So I don't know that, that Gen Z
(10:01):
is as worried about TikTok as some politicians
and some older people as well.
Yeah.
Yeah.
The you know, I was, I was reading
the article of the, the, the woman that
became president of, of X and she was,
their biggest issue is just getting enough content
creators.
And I think the, the biggest issue is
trying to get content creators on a platform
(10:24):
that may not actually be the right platform
to attract content creators.
It's a different beast or will X or
will MySpace come back?
Will there be another platform that's going to
be adopted as, Hey, they get us or
it's old school is the new school.
I think there's going to be innovation in
(10:45):
social media because there always is, there has
to be.
And I'm not sure if that means like
MySpace coming back or Vine coming back, but
I think it'll always be new things.
And what that is, I have no idea.
I wish I did because I would start
it and make a lot of money on
it.
But it's amazing what Instagram has done and
being relevant for as long as they have.
And even Facebook and a lot of Gen
(11:06):
Z's aren't using Facebook directly anymore.
A lot of the purpose from, from what
I've seen has been around college and finding
roommates and that kind of thing.
So very particular and specific instances of why
we're using it.
Maddie, when we take a look at traditional
marketing that everybody has been locked on and
it's an industry, particularly in the QSR industry
(11:28):
where we have our traditional customers that we
will drive in top of the funnel advertising.
We will either through the drive-through or
inside the restaurant, talk to them in terms
of, Hey, we brought you in on dollar
59 nuggets, for example, but we really would
like you to purchase more.
And there's a, a scale, there is a
(11:49):
customer journey that everybody goes through with the,
with the Gen Z's though, however, who are
device focused and they are definitely early adopters
of delivery and pickup services.
How do we, with, with such limited time
on premise, you know, when they basically dash
in and pick it up, even if they're
(12:10):
not getting it delivered, what's that customer experience
need to start changing toward?
Yeah.
I think the pickup experience overall, we need
to have a good sense of when it's
going to be ready.
So if it's going to take a little
bit, that's potentially okay, but we don't want
to, you know, walk in and wait for
(12:30):
30 minutes.
We'd rather, you know, be able to just
say, Hey, it's going to be ready in
half an hour and come pick it up
then and run in and run out.
So I think, I don't know that it's
all that different from, from every other generation.
I don't think any generation really wants to
walk in and wait for 30 or 40
minutes for their fast food to be ready.
But it's most important that it's, that it's
warm.
(12:50):
If that's, you know, the item and that
it's ready and consistent and good.
Let's talk about the delivery experience itself from
the brand that's being delivered and who is
the brand?
Is it the delivery service or is it
the actual product and service from the company
that's being delivered?
Yeah.
Generally speaking, I think for fast food, the
(13:11):
delivery experience is horrible.
It's cold, soggy.
It's just, it sucks, honestly.
And so I think there's room for, for
a brand or a couple of brands to
really nail delivery because we are ordering delivery,
whether it is through DoorDash or Uber Eats
or Grubhub or any of those apps, we're
(13:32):
using it, especially as college students and on
weekends after some alcohol has potentially been consumed.
Which is where that, I guess the delivery
experience matters less in that case.
But I think none of it is good.
Like for example, ordered french fries from a
brand the other day and they were just
horrible.
(13:52):
It was so sad.
The next time, if you ever get down
to Miami, I'd love to take you to
get our team and go to this, it's
called a ghost kitchen.
And this really opened my eyes where we
were looking for new space for a photo
studio and a video studio for our clients
down in Miami.
And we toured this space and the guy
(14:14):
said, and you can get anything you want
down below because there's a ghost kitchen down
there.
I was like, for what?
They said Uber bought the bottom floor and
created 20 micro kitchens.
And all of these brands that you've, some
of you've heard of, and some are just
entrepreneurial, they make up a name and they'll
serve Chinese food.
(14:35):
But you walk through this and they say,
it's all about IP.
It's all about the app.
It's all about advertising, but we can get
hot, fresh food created, delivered in seconds.
And Uber is really the restaurant.
Yeah, I would love to try.
I think it's a really cool concept.
And I think it makes a lot of
(14:56):
sense because as I said, it's usually cold.
What are you reading?
What's on your bedside table or next to
your easy chair?
What draws you away from either reading, playlist
or a podcast?
What I'm reading right now is a book
about Amazon, but I'm a little weird.
I'm not sure that most Gen Zers are
reading that kind of stuff.
(15:17):
As far as podcasts, I like Dax Shepard's
podcast a lot.
Armchair Expert, it's a good one.
And listening to a lot of different stuff.
I'm a little bit biased to Taylor Swift,
but also kind of everything from like Jack
Johnson, country music, all kinds of different things
and songs and artists.
Spotify makes it really easy for anyone to
(15:40):
put out music, which I think is really
cool.
Maddie, thank you so much for joining us.
Pro tip for anybody that's out there in
the advertising world or a corporation that really
needs insight into Gen Z, where do we
find you?
Where does anybody who wants some consulting or
just wants to know who you're working with
(16:00):
or what you're all about, where do they
go?
Yeah.
Website is MaddieBregman.com and all socials are
Maddie Bregman as well.
Love it.
Thank you.
And thank you everybody for joining us.
We're burning questions from 500 Degrees.
On the next episode of Burning Questions, we're
(16:21):
going to lay down the law here.
Two of the greatest legal eagles in the
country from the firm Davis and Gilbert.
I'm sitting down with Ashima Dayal and Ina
Scherer.
In an area like this where the technology
is outpacing the law and the regulations, it's
sometimes hard to predict.
We're going to discuss the legal pitfalls to
avoid in marketing and advertising, AI concerns, and
(16:43):
much more.
You don't want to miss this episode.
It's coming up on the next Burning Questions.
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