Business Growth Lab

You don’t need a new funnel, you need a positioning strategy that makes you impossible to ignore.

In today’s episode, Sean Douglas shares his insights on how to build undeniable authority in an oversaturated market. From creating unique categories to developing strategic content that speaks directly to the pain points of your ideal audience, Sean reveals what it takes to truly stand out. 

Forget about competing for attention. It...

Ever feel suffocated by the very business you dreamed of building? This isn’t a sign that it needs to be burned down. There might just be something else going on.

In this episode, Samantha and Leon crack open the very real, and very messy, middle phase of business growth.  When your calendar’s full, your energy’s tanking, and your dreams are still bigger than your bandwidth.

This conversation offers a tactical and mindset-ri...

Messaging that converts doesn’t follow the rules. It rewrites them.

In this episode, Samantha Riley chats with Kathryn Thompson as she unpacks the myths around "good messaging" and lays out what it really takes to connect, convert, and communicate like a human being. 

We go deep on why cookie-cutter content is killing your brand, how to escape bro marketing for good, and the surprisingly strategic power of showing your messy mid...

Your story isn’t about you, and that’s exactly why it works.

In this episode, we’re diving into the storytelling shift that transforms sales conversations from awkward stumbles to soul-aligned yeses. Samantha and Kris Jones unpack the difference between a pretty website and one that actually works, and why your story doesn’t need a breakdown-and-breakthrough arc to matter. 

You’ll learn how to stop trying to be the hero of y...

Think you need a big team to build a 7-figure business?

In this episode, Samantha and Leon break down how to scale smarter with fewer people, fewer headaches, and a lot more freedom.

They dive into how you can build a highly profitable business without managing a bloated team that takes up all your time. If you’ve been thinking you need to scale up your headcount to scale up your revenue, think again.

They also discuss what scalin...

You’re not stuck. You’re in your own way.

Most business owners don’t fail because they lack talent. They fail because they never learned how to stop being the bottleneck. If you’re stuck juggling roles, struggling to delegate, or secretly terrified of letting go, this conversation is your turning point.

This isn’t a time issue. It’s a leadership evolution issue.

In this episode, Samantha Riley sits down with business strategist Da...

There’s a lot of noise telling you to just make your brand look good.

You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.

In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more t...

Most coaches aren’t invisible because they lack talent and skills. They’re invisible because they’re trying to fit in.

In this episode, brand consultant and author Sapna Pieroux joins Samantha to explore why so many coaches and consultants hold back from putting themselves out there, and why “self-promotion” feels so uncomfortable.

Whether you’re struggling to post at all or feel like your content isn’t landing, this conversation wil...

You’ve probably heard it before: “You need to build a platform to grow your business.” 

But most people misunderstand what that really means. It’s not just a podcast or a social feed, it’s an aligned ecosystem that works together to grow your business without draining your energy.

Too often, “platform” gets mistaken for social media followers. But real influence isn’t built on rented land. In this episode, Samantha and Leon brea...

What’s the difference between chasing attention and building real authority? 

Today, I’m joined by Marc Mawhinney, and we’re unpacking what it actually takes to build a platform that grows your business without burning you out. 

If you’ve ever felt like you’re throwing spaghetti at the wall with your content, this episode will feel like a deep breath of fresh, strategic air.

We’ll get into why your email list matters...

What do you do when everything looks like it's working, but deep down something feels a little off?

In this episode Samantha and Leon peel back the curtain on why they’ve rebranded the podcast again, and what this shift to Business Growth Lab really means for business owners, coaches, and visionary leaders navigating a fast-evolving world. 

With ten years of podcasting experience and over three decades of business growth behind ...

Your cash flow isn't just about paying the bills. It's the fuel for building the life, the business, and the impact you've always wanted.

Today’s conversation with Chris Miles will shift everything you thought you knew about financial freedom. We’re not talking about stuffing your retirement account until you’re 70 and you can finally retire. We’re talking about creating cash flow NOW, while you're building your business, so you can...

The money you want, the clients you dream of, the impact you’re here to make…  It all starts by believing you’re worth it. And you are. 

In this moment, Samantha and Tim pull back the curtain on the silent beliefs that mess with your pricing, your growth, and your bank account. If you’ve ever caught yourself doubting your own value, this is the gut-punch and pep talk you didn’t know you needed.

You’re not bad with money...

If sales leave you doubting yourself, second-guessing your words, or feeling like you’re putting on a performance, you’re not alone. But it doesn’t have to be that way.

In this episode with Jim Padilla, we unpack the exact shifts that turn awkward, hesitant conversations into confident, clear, and aligned sales that actually feel good for everyone involved.

We cover the psychology of objections, why sales scripts are usually a band-a...

If your days feel like one long game of whack-a-mole, this one’s for you.

In this episode snippet, Samantha Riley and Leon Flitton break down the time management matrix in a way that’s as real as it is refreshing. From dodging other people’s “emergencies” to escaping the soul-sucking scroll hole, they’ll show you how to stop operating in lastminute dot com mode and reclaim your time like a CEO.

They share why quadrant two (important ...

Your voice has the power to reach the people you’re meant to help, but only if you give it a platform that works, even while you sleep.

In this episode, Samantha sits down with Hall of Fame podcaster Dave Jackson from School of Podcasting, to break down the real reason coaches need a podcast. And no, it’s not because everyone else has one.

We talk about how your podcast educates your audience, how it shortens the sales cycle, and why...

You can’t scale a business with the same mindset you used to start it.

It’s time to upgrade your thinking or risk stalling your success.

You don’t build a six or seven-figure business by thinking like someone just trying to get through the week. The moment you shift into true CEO thinking is the moment your business stops plateauing and starts compounding.

In this moment, we talk about shedding the small-game mindset and stepp...

This isn’t just a coffee shop chat with Samantha and Leon. It’s a firestarter for every coach, consultant, and small business owner stuck in the spin cycle of uncertainty.

We’re talking about freeze mode. You know the feeling. When the market dips  and election chatter ramps up, your once-reliable offers suddenly feel like they’re floating in a vacuum. You're tempted to shrink, slow down, or disappear entirely from the feed.

Thi...

Sales isn’t all about slick pitches. It’s about starting the right conversation and asking the right questions. 

In this moment, Samantha and Tim Hyde unpack why asking the right questions matters more than having the perfect answers, and why identifying your dream client isn’t a “nice to have” — it’s non-negotiable. 

If your content isn’t starting dialogues with the right people, you’re wasting time and losing sales.&n...