Welcome to another episode of the Business Leaders of America podcast. In this episode, I had the pleasure of speaking with Adriana Pirela, an accomplished marketing strategist with over 20 years of international experience. Adriana is currently the Chief Marketing Officer at Brava, a company redefining how businesses approach technology through cutting-edge solutions in connectivity, cybersecurity, cloud services, and collaboration.
We explored how Adriana’s global career shaped her leadership style, the challenges of crafting marketing strategies for diverse markets, and how the innovative fractional executive model is helping businesses access top-tier leadership without the full-time commitment. Adriana also shared what sets her approach apart in today’s fast-paced digital landscape and offered valuable insights into how Brava is empowering businesses of all sizes to thrive in the digital era.
Whether you’re an entrepreneur, marketer, or business leader, you’ll find Adriana’s perspective on leadership, innovation, and creating opportunities for underrepresented groups truly inspiring. Let’s dive in!
Notable Awards and Recognitions
• Chief Marketing Officer at Brava, driving innovation in ICT and cybersecurity solutions.
• Featured in The CIO World Magazine’s article "The Most Influential CMOs to Watch in 2024."
• Over 20 years of international experience in marketing and leadership roles.
• Worked with global brands like Blackberry, Samsung, and TCL.
• Advocates for empowering minority groups, including women and immigrants, in leadership roles within the technology industry.
• Successfully navigated and led in global markets, including the US, Canada, the UK, Latin America, the Caribbean, and the Pacific.
How to connect with Adriana Pirela
• https://www.linkedin.com/in/adripirela/
• https://www.linkedin.com/company/bravasolutions/
Show Notes
[1:42] Brief intro how Adriana got to where he is today.
[3:45] How the international experience shaped Adriana’s career and leadership style.
[6:15] Challenges when learning how to tailor marketing messages to resonate with diverse markets
[12:12] What sets her approach apart from others in the industry and how she tries to stay ahead of the curve in today’s fast-paced digital landscape.
[32:47] Difference between the Executive Fractional Model and a consultant.
[41:43] How to connect with Adriana and learn more about Brava and it’s innovative solutions.
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