Welcome to another episode of the Business Leaders of America podcast. In this episode, I sit down with Hugh Massie, Executive Chairman and Founder of DNA Behavior International, a true pioneer in connecting human behavior to financial decision-making and business leadership. We explore Hugh’s journey from a successful career as a CPA and wealth manager to launching DNA Behavior, and leading the movement toward a more people-centered approach to life, business, and finance.
Hugh shares insights on the behavioral traits that separate good entrepreneurs from great ones, and introduces the concept of the “BeFi Economy,” a new vision for the future where behavioral finance drives better decision-making, stronger relationships, and more sustainable success. We also discuss the incredible impact of Boys Without Fathers, a nonprofit Hugh co-founded to help young men overcome the challenges of growing up without a father figure and become powerful leaders in their own right.
Throughout the conversation, Hugh brings a wealth of wisdom from decades of leadership, innovation, and purpose-driven work, all centered around his mission to help maximize their potential and achieve greater success in their personal and professional lives.
Notable Awards and Recognitions
• Executive Chairman and Founder of DNA Behavior International, a leading behavioral data analytics company.
• Titan 100 CEO, recognized for leadership and innovation
• Behavioral Solutions Architect with over 20 years of experience in behavioral finance
• Author of six books, including Financial DNA, Mastering Your Money Energy, and Leadership Behavior DNA
• Pioneer in behavioral finance and the creator of the BeFi (Behavioral Finance) Economy
• Co-founder of Boys Without Fathers, a nonprofit that supports young men growing up without fathers
• DNA Behavior's platform serves over 3.25 million people annually across 125 countries.
How to connect with Hugh Massie
• https://www.linkedin.com/in/hughmassie/
• https://dnabehavior.com/
• https://boyswithoutfathers.org/
• https://www.amazon.com/stores/Hugh-Massie/author/B083G46281?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true&ccs_id=b954bdf1-214e-4764-8b83-48a81717a9b7
Show Notes
[1:41] Exploring the early days of Hugh’s career and what sparked his journey from CPA and wealth manager to founding DNA Behavior International.
[18:00] The biggest behavioral trait that separates good entrepreneurs from great ones, based on years of coaching and collaboration with a wide range of leaders.
[27:18] Breaking down the concept of the new “BeFi Economy,” what it looks like, and why it’s essential to the future of finance and entrepreneurship.
[40:16] the inspiration behind Boys Without Fathers and the powerful transformations taking place in the young men who go through the program.
[46:38] Sharing which of the six books Hugh authored on behavioral leadership and financial decision-making he believes is most urgent for leaders to read today, and why.
[48:45] How to connect with Hugh, learn more about DNA Behavior International, and pick up all of his books.
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