Welcome to another episode of the Business Leaders of America podcast. In this episode, I sit down with Kit Gray, the co-founder and CEO of PodcastOne, one of the largest and most influential podcast networks in the world. Kit was one of the earliest pioneers to see the massive potential in digital audio and has played a key role in shaping the podcast industry as we know it today.
During our conversation, Kit shares his journey from selling traditional radio ads to building a podcast empire that attracts some of the biggest names in entertainment, sports, and business. We discuss the challenges of growing a media company in an ever-changing landscape, how PodcastOne has evolved to keep up with new trends like vodcasts and live shows, and what it takes to create a truly successful podcast in today’s crowded market.
If you’re an entrepreneur, content creator, or just fascinated by the evolution of digital media, you won’t want to miss Kit’s insights on where the industry is headed and how brands and creators can capitalize on the podcasting boom
Notable Awards and Recognitions
• Co-founder and CEO of PodcastOne (NASDAQ: PODC), a leading global podcast network.
• PodcastOne’s platform generates 2.2 billion downloads annually across 200+ shows
• Led the company to a strong financial performance, finishing the fiscal year at $51 million
• Positioned PodcastOne as a dominant force in digital media and audio streaming
How to connect with Kit Gray
• https://www.podcastone.com/
• https://www.facebook.com/PodcastOne
• https://www.instagram.com/podcastone/?hl=en
• https://x.com/PodcastOne
• https://www.linkedin.com/company/podcastone/
Show Notes
[2:00] Brief intro on Kit and how he got to where he is today.
[7:00] How the shift from radio to podcasting reshaped the media
landscape.
[9:59:] Key
factors that can determine whether a podcast succeeds or fails.
[11:26] Discussing PodcastOne's successful network-talent
partnership model and its influence on the industry.
[14:00] Advice for independent podcasters looking to monetize their
podcasts.
[16:00] Exploring how PodcastOne maintains quality and consistency
across its extensive network of podcasts.
[17:54] Requirements to joining PodcastOne.
[19:42] Discussing the future of PodcastOne and the exciting
developments ahead.
[33:01] The importance of both becoming a guest on podcasts and
securing quality guests for your own show.
[37:22] How to connect with Kit and learn more about PodcastOne.
Learn more about your ad choices. Visit megaphone.fm/adchoices