“It's not the best idea that wins. It's the most persuasive.” - Ben Levy
The Ills of Advertising Today & How to Correct It
The Don Draper style of advertising has to die. The glamorous picture of ad agencies staying up all night partying, to emerge in the wee hours with THE idea is over.
That is simply not how great ideas get sold anymore.
Ben prompts us to think differently about the ills that are facing creative agencies, and those of us who present our ideas. That's all of us.
In this episode, Ben shares about the dark side of persuasion, how education has failed today's brilliant creatives, and how we can bring the best of advertising forward and make it better.
Ben gives us the key to presenting our ideas in a way that is empowering and feels good because we have the skills now that match our style.
And it's not about trying to be Meryl Streep or George Clooney!
What you will learn in this episode:
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Why the Don Draper Mad Men Advertising era has to completely die, and the real purpose of presenting.
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What it’s costing agencies, teams and individuals to give lackluster presentations.
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The difference between persuasion and manipulation.
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The number one ingredient needed to persuade (in a good way).
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What you want your fellow Zoom comrades to be thinking as they arrive on a Zoom call.
Links Mentioned
Ben is offering a FREE 30 minute call to listeners to discuss how he can help and your team sell your ideas great!
Check out his website, SellItGreat.com, and his LinkedIn to set up your complimentary call.
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