Business Made Easy Podcast
Your online business coach for any type of business, whether you're, online or traditional bricks and mortar, we cover the latest tips on social media, marketing, business management, business finance, cash flow and growing or starting your business. Full of practical, actionable strategies and advice to grow and scale your business, our weekly episodes are there to support you every step of the way safely on your business journey. We are your number one business podcast.
Episodes
There are many ingredients required for achieving business success, There is, however, one secret ingredient that is essential in every successful business.
While marketing, knowing your numbers, your team, your customers and sales are all important factors in making your business successful, There is one essential secret ingredient that is often overlooked and ...
Are you just like everybody else in business trying to provide good customer service or are you providing your customers with a unique customer experience? There is a big difference between the two and an even bigger difference on your bottom line profit when you get it right. Today I take you through the difference and give you the tools you can use to provide your customers with a unique customer experience and turn them into rav...
“People don’t plan to fail, they fail to plan”
This saying couldn’t be closer to the truth when it comes to business and having an up to date and relevant business plan for your business.
Yet so many business owners don’t do them and if they have done them they don’t update them regularly.
Read more
Business process automation can be a huge efficiency gain to just about every business.
It allows you to scale your marketing, your processes and product delivery.
It is not however good for everything.
Process automation can not replace or build human relationships and done badly c...
It is so easy to get caught up in life busy being busy. But are we being effective? Are we actually working towards or heading in the right direction for what is truly important in our lives and in our businesses?
We explore the beginning with the end in mind approach to life and business this week.
The idea of starting ev...
The use of video for marketing in your business is one of the most valuable strategies you can have when it comes to getting your business and brand out into the market place.
But knowing where to start can be a daunting task not to mention overcoming the nerves to put yourself out there in front of the camera.
We interview...
Cashflow in your business is everything.
If you don’t have the cash you can’t pay your bills and your business won’t survive.
Cash flow is also one of the biggest frustration areas that all business owners struggle within their businesses.
The good news is that cash flow can be manage...
It is very easy, particularly in the online space to loose sight of the fact that you are actually running a business. In this episode I take you through the distinction of a hobby versus a business and what you can do to identify what it is you are actually running, including steps you can implement to set yourself up for business success.
Today I talk about a common problem that many customers face - exactly how can they increase their revenue to reach their lifestyle goals.
We follow along the journey that my clients Bill and Sharon went through when using the formula developed by Jay Abraham to grow their business.
What is covered in this episode:
- The Upside Down Business Budget
- How making small changes in key areas of your business can make all t...
In today’s episode, we cover a topic that is one I feel very passionate about because I’ve seen it work time and time again - the importance of smiling in your business and life.
What is covered in this episode:
- How smiling can change our physical and mental state
- The benefits of smiling on your company culture, staff, suppliers and customer engagement
- Examples of how poor body language can give your customers a bad experienc...
There are essentially 3 freedoms that are most wanted and sort after by entrepreneurs as they battle the day to day of running a business.
They are:
- Money Freedom
- Time Freedom
- Mind Freedom
While the proportions in which we seek each of these may vary from time to time. When I speak with entrepreneurs, these 3 freedoms are important goals and drivers in why they are building their businesses and doing what they are doing.
...As humans, we make all kinds of assumptions, based on our surroundings and our past experiences. These assumptions, however, can often be wrong and ill-informed, and when it comes to business assumptions, very costly and damaging to our business.
In this episode of the podcast, we have an in-depth look and discuss why as humans we make assumptions, the dangers of making business assumptions and how to avoid them.
The areas of your ...
If you haven’t got your health you haven’t got anything.
Without our health, we really can’t do much, yet we fail to get regular health check-ups to make sure things are working properly.
As a business owner, we wear lots of different hats that bring a lot of different stresses, so it is very easy for our health to deterior...
Stephen Covey in his book The 7 Habits Of Highly Effective People, in habit 7, introduced the concept of sharpening the saw.
What he meant by this metaphor, was that it is vital that we take quality time out and invest in our well being if we are to achieve what it is we set out to achieve with sustainable success.
In today...
We interview Todd Austin from Fletch Digital this week and we have an in-depth discussion about Social Media Strategy For Your Business and how you can maximise your results..
For many business owners, Social Media can be a daunting minefield when it comes to doing it effectively and well.
Knowing just where to focus your time, energy and money with an endless list of changing trends and advice can make it seem impossibly difficult...
Buying or starting a business is one of the biggest investments any entrepreneur will make. It is also one of the riskiest things that any of us will do in our lives.
There are so many moving parts to any business and there are also, so many roles and responsibilities that we as business owners are responsible and liable for.
Read more
We spend a lot of time as business owners investing in the mechanicals of our business. They’re what I call the hard skills such as better marketing, better product delivery, more customers etc.
But what about the soft skills in our business?
Consistent investment in the soft skills of our business can deliver results over and over and what's more, the better we get at the soft skills the easier the hard skills that we struggle wit...
Clarity in your business is the centre piece to achieving the success you are seeking. Without clarity you could be focusing on the totally wrong things, that aren’t going to give you the life you are seeking.
It’s so incredibly easy to be busy and distracted with the wrong things and without clarity there is nothing to bring you back to focus on what truly is are the most important priorities to be focused on.
We often speak of t...
In this episode, we are interviewing one of our members of The Business Made Easy Podcast Community, Phil Lichtenberger.
We are answering Phil's questions with regards to having a healthy cashflow in business, what are the things to implement and how to get clear with your expectations when it comes to payment terms.
We’ve all heard the saying it’s a six figure business.
But what is six figures really?
When people throw around the term 6 figures or even 7 figures you really need to look at what is being said in context.
I meet far too many business owners and entrepreneurs jaded because their business is falling short of the 6 figure benchmark.
My question is to you though - who is setting the benchmark your or somebody else?
In this episode I ...
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