Business of Architecture Podcast

Architects often feel stuck in a cycle of underpaid work, long hours, and limited creative control—especially when dealing with the pressures of traditional practice. Many wonder if there’s another path, one that offers both freedom and financial reward without leaving architecture behind.

In this episode of the Business of Architecture podcast, Rion Willard sits down with Amanda Baillieu and Gus Zogolovitch, the co-founders of Dev...

Running an architecture firm can feel like being stuck—overwhelmed, overworked, and unsure how to get free. In this episode, Geoff Hoover, principal at Business of Architecture, shares what’s really holding firms back. Geoff’s path from engineering to sales and lifeguarding has given him a unique ability to spot the hidden issues firm owners often miss.

You’ll hear powerful stories that reveal why great design isn’t enough to build...

Architecture firm owners are increasingly burdened by succession planning, talent shortages, and the pressure to scale in a competitive market. Many are unsure how to exit gracefully, grow beyond 50 people, or prepare their business for long-term success, let alone navigate the complex world of mergers and acquisitions.

In this eye-opening episode, Rion Willard sits down with the founders of Stone Mill Partners, a specialist M&A fi...

Most architects start their own firms for more freedom. But too many end up overwhelmed, overworked, and underpaid. Why does this happen, and how can you break free?

In this episode, Enoch Sears speaks with architect and developer Zeke Freeman about the unseen barriers that hold back small firm owners. They uncover the surprising mindset shifts that can unlock real profitability. Plus, they explore the key difference between strugg...

Many architects start their firms with a vision of creative freedom, only to find themselves buried in endless work, stretched too thin, and struggling financially. In this episode, Rion Willard joins Jason Owens to reveal why so many architects hit this wall—and what they must do to escape it.

You’ll hear how business structures, delegation, and financial strategies play a hidden role in shaping success. Ryan also shares personal ...

Most architects dream of building their own projects—but when it comes time to raise money, navigate risk, and manage construction, many find themselves stuck. Without the right systems, support, or business model, those dreams quickly fade under the weight of complexity and cost.

David Cross joins Rion Willard to tell the story of how he left a traditional practice to tackle one of the biggest problems in UK housing. In this episo...

In this episode, Rion Willard speaks with Joseph Aniedu, a seasoned architect with extensive experience across a range of project types and procurement methods. Joseph has led both internal and external design teams in the successful delivery of complex, multi-disciplinary projects, spanning residential, hospitality, and mixed-use sectors.

With a remarkable portfolio that includes award-winning healthcare and hospitality projects i...

How can you boost your architecture firm’s profitability—without taking on more work? In this episode, Rion Willard and Enoch Sears break down an often-overlooked strategy that could transform your business overnight. They discuss how pricing isn’t just a number—it’s positioning, marketing, and psychology all wrapped into one.

Discover why some firms effortlessly command premium fees while others struggle with clients who push back...

What happens when an architect breaks free from traditional practice and takes an unconventional path? In this episode, Josh Sanabria, founder of GoArchitect, shares how his journey led him from design studios to a unique intersection of software, community engagement, and architecture. His company has found an innovative way to help school districts secure funding for major projects—but it’s not what you’d expect.

Josh reveals how...

Raising your fees can feel risky, but what if it actually enhances your client’s experience? In this episode, Enoch Sears and Rion Willard dive deeper into the psychology of pricing, client perception, and how creating the right kind of buying experience can make clients more willing to pay premium fees—without resistance.

Rion shares a surprising turn of events from his watch-buying fiasco and how a frustrating purchasing experien...

Think you know what your clients truly value? You might be surprised. In this episode, Enoch Sears and Rion Willard dive into the hidden psychology behind financial decisions in architecture. They reveal why architects often assume the wrong things about their clients—and how those blind spots lead to pricing struggles, missed opportunities, and frustrating conversations about fees.

Rion shares a personal story about an electrician...

What if the biggest challenges in architecture—clients not paying on time and miscommunication disasters—could be solved with one powerful tool?

In this episode, Rion Willard speaks with tech entrepreneur Harry Sofios, founder of Bugle Labs, about his mission to fix the broken architect-client relationship.

Harry shares the eye-opening stories that led him to develop a software platform designed to eliminate cash flow nightmares an...

Succession planning—it’s one of the biggest decisions an architecture firm owner will ever make. In this episode, we sit down with CPA and succession planning expert Phillip Ross to explore the key financial and strategic moves every firm should consider when planning their transition. Whether you’re thinking of selling, passing the baton internally, or exploring other options, this conversation uncovers insights most firm owners o...

What if architects didn’t have to rely on developers to bring their designs to life? In this episode, Rion Willard sits down with Charlie Kaplan, principal at Gluck+, to explore a unique business model that gives architects more control, creativity, and financial upside. They discuss how their firm blurs the lines between architect, builder, and developer, leading to incredible efficiencies and design freedom.

Charlie shares the or...

Hey architecture fans! This week we're giving you a sneak peek at our upcoming film about Brooks & Scarpa, and it's unlike any architecture story you've heard before. No glossy magazine feature here - just raw honesty about what it really takes to build a powerhouse design firm.

From Larry's early days helping his immigrant dad with construction t...

How do you truly stand out in the architecture industry? In this follow-up episode, we dive deeper into real strategies for differentiation—beyond the usual clichés and overused tactics. If you’ve ever wondered why clients struggle to choose between firms or why pricing pressure keeps you stuck, this episode uncovers what’s really going on.

We discuss the counterintuitive ways pricing affects perception, why marketing is more than ...

What sets one architecture firm apart from another? In an industry overflowing with talent, many firms struggle to stand out. In this episode, we tackle one of the biggest challenges architects face—differentiation. Most firms unknowingly blend in, using the same tired strategies as their competitors. But what if those approaches are actually keeping you stuck?

We explore why traditional differentiators, like awards and sustainabil...

What if the key to long-term success in architecture and design wasn’t just great projects, but great relationships? In this episode, Ed Thompson, Director of Brick & Wonder, shares how this unique network is reshaping collaboration in the AEC industry. He reveals the surprising insights behind building a thriving community-driven business and why most firms are missing out on a crucial opportunity.

You’ll hear the fascinating back...

In this episode, Enoch Sears and Rion Willard tackle some of the most pressing questions from small architecture firm owners. From managing finances to standing out in a competitive market, they share surprising insights that challenge traditional thinking. Along the way, they explore hidden factors holding practices back and reveal strategies for unlocking greater success.

Ever wonder if the tools you use are helping or hurting yo...