Episode 176 - The Ethical Evolution of Business: Why Leading with Heart Profits More with Vince Covino
Vince Covino tells us about his journey from a ruthless capitalist, focused purely on profit and manipulation, to a leader deeply committed to heart-centered business. A personal crisis during COVID-19 and a CEO coach’s guidance shifted his focus from money to purpose and relationships.
● Embrace heart-centered leadership for lasting fulfilment beyond just making money.
● Utilize AI as a powerful personal coach for deep self-reflection and growth.
● Cultivate true self-love by unpacking subconscious needs for external validation.
● Combine business mastery with your core values to create a meaningful legacy.
● Prioritize strong relationships over short-term financial gains for true success.
Guest Bio: Vince Covino is an expert in heart-centered leadership who previously built businesses that served over 10 million customers and generated more than $170 million in revenue. He achieved multiple eight-figure exits, raised over $50 million in capital, and navigated complex acquisitions. His past approach, driven purely by profit, involved cutthroat and manipulative tactics, which he now regrets. A significant turning point came during the COVID-19 pandemic when a major private equity deal faced collapse, leading him to seek a CEO coach and embark on a profound personal transformation. Today, Vince teaches and mentors leaders to integrate business mastery with core values, purpose, and self-awareness, fostering empathy and resilience to create positive impacts and lasting legacies
Tools & References Mentioned:
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