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June 5, 2025 36 mins
In this episode of the Cabinet Maker Profit System show, Dominic Rubino interviews Katie Smith from Wild Path Consulting, who shares why marketing isn’t about selling — it’s about building real connections with your best customers. Katie’s unique perspective, shaped by her time as a wilderness guide, will help you rethink how to approach marketing in your construction business. Key Topics Covered: 1️⃣ How to define your ideal customer and avoid wasting time and money 2️⃣ Why marketing isn’t just about ads — it’s about showing up and serving 3️⃣ Real-world examples of contractors making marketing work without being flashy 4️⃣ Tips for staying authentic and community-focused in your marketing 🎧 Tune in and subscribe for more real talk about growing your cabinetry or millwork business! 💬 Leave a comment to share your thoughts or how you’re marketing to your ideal clients! More about Katie Smith: LinkedIn: Wild Path Consulting: FOLLOW US ON YOUTUBE 👉 Also check out: Cabinet Maker Profit System: Profit Toolbelt: Contractor Wealth System: #constructionmarketing #contractormarketing #marketingstrategy #contractorlife #marketingtips #cabinetry #millwork #tradesbusiness
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