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April 14, 2025 23 mins

Ready to maximize your reach, engagement, and bookings with your content? You don’t have to churn out new posts constantly. You can learn to recreate your content like a pro so that it works harder for your business.

This episode of the Called to Both podcast is the first in a new series that is all about content repurposing. We’re going to break down what repurposing content is, what it isn’t, and why it’s so important for your business. 

Listen in as I answer the top questions I get asked about content repurposing and sharing what I’ve learned from over ten years as a content creator. 

In This Episode You'll:

  1. Learn where to get started with content repurposing to make it most effective
  2. Hear the most common myths about repurposing
  3. Build a repurposing plan for your business

Find it quickly:

3:04 - Why you should be repurposing your content

8:05 - Where to get started with repurposing to make it effective

11:43 - Myths and misconceptions around repurposing

17:00 - Building a repurposing plan for your business 

In next week’s episode…

  1. Creating your content repurposing cadence and plan
  2. Repurposing tools to save you time (software and templates)
  3. How 1 piece of content can become 10

More ways to connect:

Joy Michelle Website: joymichelle.co

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Facebook: facebook.com/joymichellephotography

Joy Michelle Coaching: joymichelle.co/coaching


If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>


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